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Every party in Formula One is neatly compartmentalized into groups. The rule-makers have the FIA. The bean-counters have Formula One Management. The drivers have the Grand Prix Drivers' Association. And the constructors have the Formula One Teams Association. Each party serves as an organizing body for the members it represents, and in turn lobbies to the others for what its constituency wants.

All of these groups know all too well how to spend money, but where is that money coming from? The sponsors, of course. Corporate sponsors inject some $723 million into the sport every year, and now they're getting organized as well. Their union is being called Formula 100 (not to be confused with the medical nutrition drink of the same name), and represents a select group of the top sponsors in the sport. F100 is planning their first conference for September 1 at The Waldorf Hilton Hotel in London, where member companies will be able to learn more about the field and voice their opinion as a group.

[Source: pitpass]

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    • 1 Second Ago
      • 4 Years Ago
      unionizing the fans? that's not a bad idea!
      • 4 Years Ago
      is marlboro in it?
        • 4 Years Ago
        I dont understand why the keep the barcode either. It would be quite hard to find out too. The point of adverts are so that when you are in a shop you notice the same colours/shapes on the companies packaging, something will get youre attention and make you question whether you have seen it before. Unless Marlboro have now put an identical barcode on their package then i have no idea how this works.

        On the whole new Association this is only going to mean that there will be more adverts in F1 and probably for less money.
        • 4 Years Ago
        My God, you can tell I haven't had my coffee yet... grammar FTL.

        Let's try this again: They pour so much money into Ferrari still, even though I doubt the casual fan or spectator knows what the "barcode" is or that it represents Marlboro.

      • 4 Years Ago
      That's what F1 was needing, more bureaucrats. The only group left that isn't unionized is the fans.
      • 4 Years Ago
      WOW! Thats a lot of money (opposite of the staples commercial...)

      on a side note, look at that tire deformation in the picture!
      • 4 Years Ago
      F100 is 2 orders of magnitude better than F1 itself. ;-)