The Chrysler Group is only a few months away from bringing the Fiat brand back to the United States, starting with the launch of the too-cute 500 later this year. The automaker will be holding a Fiat Experience event in Detroit at the end of August, and around 600 dealers from around the country have been invited to attend.
These 600 dealers are located in cities where Chrysler is planning to have Fiat franchises – a total of 119 different markets around the country. The Fiat Experience program will give dealers a detailed overview of Chrysler's exact plans for the brand in the U.S., and dealers will be allowed to submit proposals for snagging a Fiat franchise through mid-September.
No, not all of these 600 dealers will be approved for Fiat franchises, and Chrysler will be announcing its final list of Fiat locations in the fourth quarter of 2010. Hit the jump to see the current list of market considerations to find out if a Fiat dealer might be heading to a city near you.
- About 600 Chrysler Group LLC dealers invited to the Fiat Experience
- Chrysler Group to present details on Fiat retail network plans
- Interested dealers to submit Fiat dealership proposals in September
- Dealers to be chosen for Fiat franchises in early October
August 9, 2010 , Auburn Hills, Mich.
Chrysler Group LLC has invited about 600 of its dealers to attend the Fiat Experience on Aug. 30 in Detroit as it takes another step closer to reintroducing the Fiat brand, starting with the new Fiat 500, in the United States later this year.
The approximately 600 dealers were informed today that they are in one of the U.S. markets where Chrysler Group is currently planning representation for the Fiat brand. Chrysler Group has identified 119 markets in the U.S. with strong small-car registrations and growth potential in the small-car segment over the next five years.
The Fiat Experience will provide the dealers with a comprehensive overview of Chrysler Group's plans for Fiat in the U.S. Dealers may submit proposals for a Fiat franchise through Sept. 22.
"The requirements for Fiat are straightforward: separate sales and display at launch, transitioning to a full dealership facility as the volume grows," said Peter Grady, Chrysler Group's Vice President of Network Development and Fleet. "Our goal is to establish a retail network appropriately sized to serve the market opportunity."
The email was sent to dealers today from Grady and Laura Soave, Head of Fiat North America.
Chrysler Group, in selecting its Fiat dealers, will consider a number of measures, including:
- Dealer sales performance
- Plan for a separate Fiat facility
- Comprehensive marketing plan
- Compliance on dealer standards
- Proper capitalization
Chrysler Group will announce its Fiat dealers in the fourth quarter.
Current U.S. Fiat Market Considerations – By State
New Port Richey
Essex N. Union
Salt Lake City