We finally know what Mercedes-Benz was up to when Tiff Needel stopped by the Isle of Man to drop in on some sort of high-budget commercial shoot. It turns out that the Silver Arrow wanted to nab the title of the world's fastest 3D film by shooting David Coulthard as he pushed the company's new SLS AMG to 167 mph. The whole shindig was captured by an army of camera vehicles, including at least one helicopter, a boom truck and, fittingly enough, another SLS AMG. The company even talked rally fiend Robbie Head into piloting the lead car ahead of Coulthard.
The full feature will air this coming Sunday on the Sky 3D pub channel, but the rest of us can catch the action when the footage hits Mercedes-Benz dealerships all over the world later this year. Here's hoping they'll hand out some equally classy 3D specs just for the occasion. Hop the jump to enjoy a lengthy teaser of the feature as well as a making of video showing just what goes into creating a film with an extra dimension.