• Aug 10, 2010
2010 Toyota Tacoma – Click above for high-res image gallery

Production of the Toyota Tacoma resumed in July after tooling was moved from its former home at NUMMI in Fremont, California to San Antonio, Texas. The Texas factory is also home to the full-size Tundra which has not lived up to sales expectations, leaving lots of extra capacity.

Adding Tacoma production in Texas cost Toyota $100 million and brought 1,000 new jobs to the facility. Toyota spent about $1.3 billion on the San Antonio plant and tooled it up for 300,000 units a year. However, the Tundra has never even hit half that mark. With all of Toyota's North American pickup production now consolidated at San Antonio, the plant could finally come close to its capacity.



[Source: Toyota]
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Toyota Launches Tacoma Production in San Antonio

About 1,000 Jobs Added to Produce Toyota's Best-Selling Pickup

SAN ANTONIO, Texas (August 6, 2010) – Production of the Tacoma pickup truck began last month but was marked today with a ceremony at Toyota Motor Manufacturing, Texas, Inc. (TMMTX). The $100 million investment boosts total investment to $1.4 billion.

Texas Governor Rick Perry joined San Antonio community leaders, team members, suppliers as well as Toyota officials including Toyota Motor Corporation Executive Vice President Atsushi Niimi.

Tacoma's production move to TMMTX was announced a year ago and adds 1,000 jobs. Today, over 2,800 team members are employed at TMMTX and the plant is fully positioned to ramp up Toyota's pickup truck production for the American market.

"The San Antonio plant has shown a great deal of resilience during the recession and is fully prepared to ramp-up Tacoma production," said Chris Nielsen, TMMTX president. "By building Tacoma in Texas, we are able to consolidate pickup truck production in the United States under one roof, allowing us to fully utilize the plant's capacity."

During the economic downturn, TMMTX was one of several Toyota plants impacted by poor sales. However, TMMTX retained its workforce instead of laying off, in order to strengthen team members' skills and improve plant processes.

About Toyota
Toyota (NYSE:TM) established operations in North America in 1957 and currently operates 14 manufacturing plants, including one under construction. There are more than 1,800 Toyota, Lexus and Scion dealerships in North America which sold more than 2.05 million vehicles in 2009. Toyota directly employs more than 35,000 in North America and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals more than $25 billion. Toyota currently produces 12 vehicles in North America, including the Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Sienna, Sequoia, Tacoma, Tundra, Venza and the Lexus RX 350.


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      The Taco' is a nice truck and plenty quick as well . It needs a makeover as the design is 5 plus years old . It needs a 6 speed tranny and the 4.6 option -then it will be real nice . I like the size of it and it appears to sell well -even in Texas there are lots of them . Number 1 truck in Hawaii as you see then all over. The new Ranger, if Ford does it right may eat it's lunch if Ford puts the 3.7 in it or the 3.5 turbo ! HP matters .
      • 4 Years Ago
      They might as well use that big 'ol plant for something!

      Non-union plant FTW.
      • 4 Years Ago
      "... tooled it up for 300,000 units a year. However, the Tundra has never even hit half that mark."

      They moved 200K Tundras in 2007. It seems considerably unlikely that this was achieved without building more than 150K.
      • 4 Years Ago
      Toyota should work with Tesla at producing a compact electric pick up at NUMMI. All that torque for around town moves? Perfect!
        • 4 Years Ago
        No, Toyota should give the UAW at NUMMI the middle finger.
      • 4 Years Ago
      If they would put the 4.6 liter V8 in the Tacoma, they would surpass all previous sales records.
        • 4 Years Ago
        Personally i'd like to see a super fuel-efficient diesel.
      • 4 Years Ago
      Why don't they launch the Hilux in America?
      • 4 Years Ago
      Good for them to consolidate, though they could (IMO) get more sales were the Taco smaller. The Tundra may never gain in sales again. The D3 truck buyers are quite loyal, and even for the 'open' consumers, the fullsize truck market is going to fall in sales as the fuel prices go up.
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