• Aug 9, 2010

1974 Volkswagen Scirocco designed by Giorgetto Giugiaro

The Volkswagen Group has completed its takeover of Italdesign Giugiaro (IDG) with the purchase of a 90.1 percent stake in the design studio. The shares in the company were purchased by Lamborghini – "owned" by VW Group member Audi – and the remaining 9.9 stake is still in the hands of the Giugiaro family. The buyout was originally reported back in May of this year and the studio/small volume manufacturer are now part of the ever-expanding auto conglomerate. The top management of the company, including founder/chairman Giorgetto Giugiaro and his son and vice-president Fabrizio, remain in place.

Volkswagen and IDG have a relationship going back decades, when the elder Giugiaro penned the 1970 Volkswagen Porsche Tapiro Concept as well as the first generation Golf and Scirocco. It's unclear if IDG will continue working with outside clients or will now dedicate itself to VW Group projects.



[Source: Volkswagen]
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Volkswagen Group completes acquisition of majority shareholding in Italdesign Giugiaro
- Full order books - Capacity to be expanded

- Cieri and Willner new Executive Committee members
Wolfsburg / Turin, 09 August 2010 - The Volkswagen Group has completed the acquisition of the majority shareholding in Italdesign Giugiaro S.p.A. (IDG), Turin. Volkswagen therefore now holds a 90.1 percent stake in IDG, including the brand name rights and patents. Ralf-Gerhard Willner (49) and Salvatore Cieri (53) have been appointed to the Executive Committee of the Board of Directors of IDG.

"Italdesign has now become a permanent member of the Volkswagen Group. Given the full order books and numerous interesting projects, the perspectives are better than ever," Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, stated. "In view of our ongoing model initiative and the associated development and design assignments, we will be expanding Italdesign's highly-motivated and productive team," Winterkorn added.

Giorgetto Giugiaro is Chairman of the Executive Committee, Fabrizio Giugiaro is Vice President, Enzo Pacella is Managing Director. Ralf-Gerhard Willner has now also been appointed to the body. He currently heads concept development at the Volkswagen Passenger Cars brand in Wolfsburg, having previously held the same function at Audi in Ingolstadt. Salvatore Cieri will also be joining the Executive Committee as Managing Director at IDG. He is currently the member of the Board of Directors responsible for Administration, Finance and Controlling at Automobili Lamborghini.

IDG was founded in Turin by Giorgetto Giugiaro and Aldo Mantovani in 1968. Volkswagen has enjoyed successful cooperation with IDG for many decades. Giugiaro made a name for himself not only with the Golf I, but also with concepts for important models such as the first Volkswagen Passat, Scirocco or the Audi 80. Italdesign has also acquired a reputation worldwide as a highly-competent development center. The shareholding has been acquired by Audi's Italian subsidiary Automobili Lamborghini Holding S.p.A. The remaining shares will stay in the possession of the present owner family Giugiaro.


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  • 13 Comments
      • 4 Years Ago
      Giugiaro's work reminds me of Mike Brady's architectural design in A Brady Movie .
      • 4 Years Ago
      VW support is scary. View my VW experiencwe at:
      http://www.reesphotos.com/VW/
        • 4 Years Ago
        Yet another reason to cross VW off the list of potential vehicles to purchase in the future.
      • 4 Years Ago
      The Gen I Scirocco was an awesome car.
      However - it did not hit its pinnacle of design until the mono-windshield-wiper came in.

      I have extremely fond memories of mine however.
      Great mileage - fun to drive - comfortable on long drives...
      Just an all around great car.
      I was not a happy camper when god through that dear at it.
      I can't personally verify it was god - but that is what the insurance company said at the time.
      Though I may be paraphrasing....
      • 4 Years Ago
      As happy as I am that a classic design studio like Italdesign Giugiaro was saved, I can't help but wonder if being gobbled up by VWAG will pretty much kill it anyway. From what I've heard from peers who work in the auto industry, VW runs its ship very similarly to the way Daimler did. It's not nearly as corrupt, but you lose all freedom to control what projects you pursue. In the end, each partner company loses its unique character in the name of increased profits for the corporation. The methodology works quite well for building cars, but design studios are all about the passionate element that VW corporate culture kills.
        rick
        • 4 Years Ago
        Very on point, look at what they did with lambo, ya sure the cars are better engineered and more reliable, but where is that in your face over the top styling that lambo used to be so known for? Perhaps this is where italdesign and specifically giugiaro steps in to inject som much needed personality and passion back into lamborghini design. After all, giugiaro is famously the designer of the original lotus esprit, alfa brera, alfa 159, bmw m1, delorean, pantera, maserati....etc. Also, he designed the lamborghini cala concept car, that was to be the original replacement for the diablo, which in my oppinion was much more in line with lambo's design aesthetic than the angular, cybernetic looking gallardo and murcielago. That isnt to say that i dont find those cars desirable, or cool, but they look like exactly what they are, which is half audi & half lambo.
      • 4 Years Ago
      I had a Scirocco exactly like that one in the picture for my first car. That thing was so fun... built like a tank too, well the body was, the engine wasnt super reliable... LOL
      • 4 Years Ago
      I realize VW likes to collect nameplates but I still don't understand why they want a design house.
        • 4 Years Ago
        Mainly because Giugiaro has designed a number of VW cars over the years and when Giugiaro found themselves in dire financial straits recently, VW stepped in to save the day rather than see the company fold and be lost forever.

        http://www.autoblog.com/2010/05/19/vw-reportedly-set-to-buy-italdesign-giugiaro/

        Not a move done to make money for VW I don't think, but sort of a goodwill gesture towards a client with which VW has had an intertwined past.
      • 4 Years Ago
      I realize VW likes to collect nameplates but I still don't understand why want a design house.
        • 4 Years Ago
        Some cost savings, some prestige, some empire-building, some group relief for tax purposes, etc. No different really to Ford's ownership of Ghia.
      • 4 Years Ago
      cheaper alternative would be to just hire better designers? no?
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