• Aug 8th 2010 at 11:04AM
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2010 Toyota Prius – Click above for high-res image gallery

Back in August of 1997, Toyota launched its Coaster Hybrid EV minibus, the company's first hybrid vehicle. Though the Coaster Hybrid is not a common name, it was the vehicle that started the hybrid revolution at Toyota. The Japanese automaker has now announced that cumulative sales of its hybrids have now topped the one-million mark in its home market. In addition, the company's global hybrid sales now stand at 2.68 million and counting.

In related news, Toyota announced that the Prius topped the sales charts in Japan once again, marking the 14th consecutive month that the Prius outsold all other models in the Japanese market. While Toyota is comfortably leading the way in hybrid sales, the company is committed to bolstering its lead. Toyota plans to introduce hybrid versions of all of its existing models by 2020 and aims to sell more than one million hybrids per year before the end of the decade. Follow the jump for more info on Toyota's continued dominance of the hybrid segment.

[Source: Toyota]


Sales in Japan of TMC Hybrids Top 1 Million Units
-Global Sales Pass 2.68 Million Units-

Toyota City, Japan, August 5, 2010-Toyota Motor Corporation (TMC) announces that cumulative sales in Japan of its hybrid vehicles have topped the 1-million mark, while more than 2.68 million units have been sold globally as of July 31, 20101.

In August 1997 in Japan, TMC launched its first hybrid vehicle, the Toyota "Coaster Hybrid EV" minibus. In December of the same year, TMC launched the Toyota "Prius"-the world's first mass-produced hybrid vehicle. The use of the Toyota hybrid system was subsequently expanded to such vehicles as minivans, SUVs and rear-wheel-drive sedans. In 2009, TMC broadened its range of hybrid vehicles further with the launch of the third-generation Prius, as well as two other dedicated hybrid vehicles, the Lexus "HS250h" and the Toyota "Sai". Currently, nine TMC-produced hybrid passenger vehicle models and three hybrid commercial vehicle models are sold in Japan.

Outside Japan, eight hybrid passenger vehicle models are sold in approximately 80 countries and regions, with cumulative overseas sales having topped 1.68 million units. TMC is committed to augmenting this lineup even further and increasing the number of countries and regions in which it sells hybrid vehicles.

As of July 31, 2010, TMC calculates that TMC hybrid vehicles2, since 1997, have led to approximately 4 million fewer tons3 of CO2 emissions-considered to be a cause of global warming-in Japan, and approximately 15 million fewer tons globally, than would have been emitted by gasoline-powered vehicles of similar size and driving performance.

Positioning response to environmental issues as a management priority, TMC has endeavored to achieve the widespread use of hybrid vehicles. TMC's stance is to further promote the use of hybrid vehicles, through such measures as aiming to sell 1 million hybrid vehicles a year as early as possible in the 2010s, and introducing hybrid models in all vehicle series in its lineup as early as possible in the 2020s.

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    • 1 Second Ago
      • 5 Years Ago
      gua = Yongpeng Sun
      Sound like a Chinese name.
      Chinese are most racist people on planet.

        • 5 Years Ago
        Oh, the irony. Accusing a whole race of people of racism. Bravo!
      • 5 Years Ago
      Why can we only downrate to 1/2 a star and not 0 stars? Maybe if we try hard enough. Let's make it happen :P
      • 5 Years Ago
      Wiggy, who is this youngpen racist guy?
      • 5 Years Ago
      Only Problem with the Prius is that it's virtually impossible to come to a smooth stop. In most cars, you back off the brake just before a full stop. It's very hard to do that smoothly in the Prius.
      • 5 Years Ago
      While it may not appeal to enthusiasts, it is a good car for those looking for a practical comfortable car for family transport.
      • 5 Years Ago
      There is nothing related between your comment and this topic.
      • 5 Years Ago
      Autoblog, can we seriously ban this guy? Please?
      • 5 Years Ago
      • 5 Years Ago
      Prius sales down 29% in July in the US.
      • 5 Years Ago
      "But this hybrid thing is just a fad.... it will never catch on."
      • 5 Years Ago
      Looks good in that red and with the bigger wheels.
        • 5 Years Ago
        I agree. give it a proper colour - i.e. not silver!! - and it's a very smart looking car I think.
      • 5 Years Ago
      I can understand Americans not digging hybrids - after all, who on earth would be interested in fuel efficiency when you only pay the same for a gallon of fuel as you do for a gallon of milk?
        • 5 Years Ago
        Probably because you don't drink multiple gallons of milk per day :)

        Oil is finite. Hybrids and electric cars can only become *more* valuable as time progresses and oil prices hike up further. It's a real forward-looking thing to buy a Prius, and you know... the 3rd generation Prius isn't so bad compared to the previous ones.

        ( of course i'll hold out for more sporty cars since the prius is sort of a milfwagon )
        • 5 Years Ago
        @ Sea Urchin
        Don't forget about the excellent reliability. I would like this to be my next car purchase.
        • 5 Years Ago
        @ Bloke

        Well that's what happens when you obscure the true cost of gas from consumers. There are no environmental costs attached to the cost of gasoline. Nor is there any direct cost of meddling in the Middle East added onto a gallon of gas. Road, highway, traffic costs? It's all obscured. Tax subsidies that oil companies get? Nope, that's not included either.

        The right solution would be a gas-tax, but that would be political suicide. No American wants to hear the truth when it comes to stuff like this... they want to bury their heads in the sand and think that gas really costs only $2.XX/gallon.
        • 5 Years Ago
        But it is not just MPGs, Prius is a darn good car. Comfortable, spacious, great truck space, if Prius had an ICE engine it still would sell like crazy.
        • 5 Years Ago
        "Probably because you don't drink multiple gallons of milk per day :)"

        The average American consumes twice as much oil as the average European. While fuel at the pumps is so cheap in the States - regardless of the hidden "true" cost as mentioned elsewhere - the status quo is unlikely to change.
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