• Aug 7, 2010
Due to the whole bankruptcy/bailout saga, it's been awhile since we've seen General Motors advertise during the Super Bowl. That may change next year, though. According to Automotive News, the company seeks a return to pre-bankruptcy ad-spending levels by upping this year's budget three to five percent. That includes running a Chevrolet-focused spot during Super Bowl XLV. The news comes courtesy of GM marketing VP Joel Ewanick, who says that we can expect a rash of new advertising projects.

These include a new TV spot highlighting the Chevrolet Camaro and a new tagline for Cadillac, so get ready to hear plenty about "The New Standard of the World" in the near future. Likewise, Chevrolet will try on a new slogan after "Excellence for All" proved to be a dud. Exactly when these new marketing efforts will start popping up on our TV sets is still to be determined.

[Source: Automotive News]
Photo by Chris Shunk/ Copyright ©2009 AOL


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    • 1 Second Ago
  • 14 Comments
      • 4 Years Ago
      Well, since the next SB is in Dallas, Jerry Jones could do an intro to the Chevy commercial with "How 'bout them Carboys!"? ;-)
      • 4 Years Ago
      Mr. Ewanick had better hope that Kia doesn't put the Kia Hamsters in the Super Bowl where they rightfully belong. Their latest outing "The Choice Is Yours" is still one of the best car ads of the year so far.

      http://www.youtube.com/watch?v=kfJnqbudMzs
      • 4 Years Ago
      Hopefully it's a z28 commercial :D
      • 4 Years Ago
      The Camaro? Is there some significant update? Don't waste the money.
        • 4 Years Ago
        "The New Standard of the World"? GIVE ME A FREAKING BREAK. YOU WISH, GM. YOU WISH.

        "That "Excellence for All" ad proved to be a dud." - What else is new at GM?
        • 4 Years Ago
        At this point it's all about putting a positive spin on the bailout money. Announcing that they are making money again and have new models coming out during one of the biggest broadcasts on TV sounds like a good idea for a company trying to rebound.
        • 4 Years Ago
        The Camaro has a all new interior , a convertible and a GT500 competitor on just around the corner . So they could be using the Super Bowl to highlight any number of things .
      • 4 Years Ago
      "GM heading back to Super Bowl with new ad."

      In other news, water is wet.

      I've been deeply disappointed with GM's "May the Best Car Win" campaign. It's the same strategy that they've employed for three decades: cherry-picking particular stats of up-optioned models and comparing them to competing base models while ignoring the subjective qualities that actually sell cars.

      I really hope the "New GM" actually materialises at some point...
      • 4 Years Ago
      Why not use that money to make cars better?

      Too radical?
        • 4 Years Ago
        If you don't TELL people you're making your stuff better it doesn't matter if it's the best in the world. If they don't know it exists they won't buy it.
        • 4 Years Ago
        Very true!
        • 4 Years Ago
        @Jim R You're totally right. A good example is Ford's EcoBoost vs. GM's Ecotec engines.
      • 4 Years Ago
      Personally, speaking of GM Quality, I own a Traverse, STS, and an Enclave, and as far as I am concerned, they are ALL oustanding products, my wife and I compared them all other makes and models, and we came back to them. I can tell you they each have their uniquenance, but all of them are fantastic products, all of them ride, drive, and perform flawlessly, and GM quality ratings are growing higher by the month. Thanks GM, I will own no other product.
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