• Aug 4, 2010
Honda is and always will be a Japan-based concern, but it appears that the automaker isn't playing favorites when it comes to vehicle production. The Detroit News reports that for the first time ever, Honda produced more vehicles in the United States than it did in its home market of Japan. In the second quarter, Honda built 236,819 in the States, compared to 236,559 in Japan. That's a mighty small edge for U.S. facilities, and for the year, Japanese factories are still ahead by 11,000 units, but this trend may continue in the future.

Analyst Jesse Toprak at TrueCar.com tells the DetNews that the key is that there is more growth opportunity in the U.S. than there is in Japan. In short, the market in Japan is shrinking while the U.S. appears to have already hit rock bottom in 2009 and is on the upswing. (We're also guessing that North American production is significantly cheaper than it is in Japan). Honda also expects more growth in emerging markets like China and the plan is to build vehicles where demand is strong. The automaker's global strategy appears to be working, as its $3.2 billion quarterly earnings is the strongest any automaker has announced so far for Q2, 2010.

[Source: Detroit News]


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  • 34 Comments
      • 4 Years Ago
      I always thought that Honda would eventually become an American company, sort of. North America was always, until the advent of China, a major sales region for Honda. Given that Japan is shrinking demographically and youngsters are buying less cars in Japan, the North American market will only grow in importance to Honda.

      Even R&D spending is growing within NA for Honda. If they move production of all their small cars to China, India and other low-cost countries what is left for Honda Japan given that they are not really succeeding in the luxury market?
        • 4 Years Ago
        "I always thought that Honda would eventually become an American company, sort of."

        American Honda Motor Co, Inc is an American private subsidiary company of Honda Motor Co, Ltd which is a Japanese public company. In turn, it has numerous other further American subsidiary companies, such as Honda of America Manufacturing, Inc and Honda Manufacturing of Alabama, LLC. These are merely the American manufacturing companies - it also has other American subsidiary companies handling everything from distribution to finance.

        Global corporations such as Honda aren't simply one company. They're a myriad of corporations - subsidiaries of subsidiaries of a parent - forming a group. What determines the domicile of a company is where it is articled and registered, not where the parent is headquartered.
      • 4 Years Ago
      too bad they're all ugly and bloated.
      • 4 Years Ago
      Oh Who cares, my Fusion is build in Mexico but at least Ford pays taxes in USA, so my car is better for the country than a USA build Honda.








      Sarcasm.
        • 4 Years Ago
        Ok, then how about Chevrolet Silverado built in Mexico?
        • 4 Years Ago
        Good one Sea Urchin.

        I love to burst someone's bubble when they wrap themselves up in the American Flag, and get all holier than thou by bragging about their Mazda platformed, Mazda engined, Mexican built Fusion.
        • 4 Years Ago
        You know, this "Ford Fusion is built in Mexico" meme is starting to get old.
      • 4 Years Ago
      Well the USA is bigger than Japan...
      Toyotas lost customers seek refuge in Honda
        • 4 Years Ago
        "Honda builds more cars in U.S. than in Japan for first time ever"

        It seems like a Honda want Wrap itself in the American flag.

        Even GM sell more cars in China than in US.
        However, GM never says they are chinese company.
        • 4 Years Ago
        Funny that the article is about "U.S." production but the picture includes 3 vehicles exclusively built in Canada (2Dr Civic, Acura MDX and Acura ZDX) and it omits most, if not all, of the vehicles that come out of Alabama: Odyssey, Pilot and Ridgeline.

        Just my $0.02
      • 4 Years Ago
      Give me back the RSX, Honda/Acura! Do it! DO IT NOW!
      • 4 Years Ago
      In my neck of the woods a good portion of Honda drivers are A$$holes! Especially young punks with their caps on backwards. Man, it feels good to get that off my chest.
      • 4 Years Ago
      ...yet destination charges still keep going up....
      • 4 Years Ago
      It was bound to happen eventually, because of the labour costs.

      Sucks though, J-VIN cars always had much better quality. Oh well
      • 4 Years Ago
      Shouldn't it say assembled and not built?
      • 4 Years Ago
      If Honda was truly a caring company, they would have parked all the Acuras in the opposite direction so we wouldn't have had to be subject to seeing their butt-ugly front ends in the photo. just saying...
      • 4 Years Ago
      The Acuras blend pretty well with less luxurious Hondas..... that sums up how I've been feeling about Acura designs for a long time and that is NOT a good thing at all.
      • 4 Years Ago
      Having all the Hondas and Acuras together makes you realize how bland and, IMHO ugly, the ENTIRE Honda line is. Its too bad because Honda used to make nice cars- last gen TL, S2000, NSX...
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