• Aug 4th 2010 at 12:58PM
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2010 Toyota Prius – Click above for high-res image gallery

As you may have already noticed, our By The Numbers - July 2010 report is posted over on our sister site AutoBlog. After glancing over the report, you likely noticed that sales of the Toyota Prius took a hit when compared to July of last year. Indeed, with a reported decrease in sales of 29.2 percent, the Prius appears to be one of the biggest losers for the month.

If the decrease in Prius sales is really such a big deal, then why have Toyota execs come forth stating that they are actually pleased with the results? That's a simple question to answer. If you recall, the Cash for Clunkers program kicked off in July of 2009 leading to an artificial boost in sales for the Prius that month and which has undoubtedly skewed all of the sales results when comparing that month to July of this year. If this wasn't the case, then you can bet that Toyota would react in a hurried frenzy to find out what's causing plummeting Prius sales, but the company need not worry this time around.



Photos Copyright ©2008 Brad Wood / Weblogs, Inc.

[Source: USA Today, AutoBlog]


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    • 1 Second Ago
  • 10 Comments
      • 5 Years Ago
      I think Prius buyers are getting swayed by greener cars..

      You just wait. $2000 cash back on the Prius within the next 2 years!!
        • 5 Years Ago
        Yessir, i am.
        • 5 Years Ago
        Are you referring to greener cars like the Volt or Leaf? Other than them, the Prius is still the greenest.
      • 5 Years Ago
      OMG I always thought denial was a river in Egypt and not a river in japan ! Silly toyota :)
      Farmer0904
      • 5 Years Ago
      then by toyota's way of thinking, the automakers who had a boost in sales in july 10 from last year would mean their july 09 sales vs their july sales for 2010 are really more bigger then july 09 sales...wow hyundai whip toyota really bad in july sales...
        Farmer0904
        • 5 Years Ago
        @Farmer0904
        Hyundai did have huge sales over Toyota last year in July 09 with c4c , ford did too, gm did too, Buick maybe not so Buick would be a different case this year . I f I remember right it was Hyundai and Subaru who had the best summer last year in sales..
        • 5 Years Ago
        @Farmer0904
        Not everyone benefited from C4C as much as Toyota and Honda.
      • 5 Years Ago
      I bought a 2010 Prius using C4C in July of last year.

        • 5 Years Ago
        I'm so sorry. Toyota has such ugly styling, and the current gen Prius is the epitomy of it all. =
      • 5 Years Ago
      Most likely C4C. Did this remodel qualify to a tax credit too that might have expired?
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