• Aug 3rd 2010 at 12:31PM
  • 24
Ken Block takes out the trash – Click above to watch video after the jump

At some point during the development of the American vernacular, the term "grocery getter" became a term of condescension. Thing is, lugging around a few bags of consumables and clipping apexes don't have to be mutually exclusive. Ford is hoping the average U.S. car buyer has outgrown the prejudices of his forebearers and is willing to jump into something with a hatchback. To help dispel any lingering thoughts of boredom, the Blue Oval has called on none other than Ken Block to use his guano-crazy Fiesta WRC rally racer to take care of a few household chores. Sideways.

The quick clip after the jump is filled with the kind of car control we've come to expect from Block, even with his recent run of bad luck in the WRC. If you like what you see in the video, you can register for a chance to win a 2011 Fiesta worked up to look just like Block's racer. Something tells us the grand-prize car won't be all-wheel drive, though. Hit the jump to watch the video, as well as check out the full press release with details on the drawing.

[Source: Ford]

Show full PR text

Ford Fiesta is marking its return to ESPN X Games with a new ad featuring Ford Rally America and WRC driver Ken Block and his rally-prepped Fiesta, set to debut July 29
* Two contests give fans a chance to win their very own Fiesta: "I Win! You Win!" and "Rock It Like Block" bring Fiesta lovers in on the fun
* Ford Fiesta looks to defend its Rally Racing title when it returns to the X Games 16 with an all-star driver lineup of Ford Rally America and WRC driver Ken Block, Kenny Brack, Tanner Foust and Brian Deegan

DEARBORN, Mich., July 29, 2010 – The launch of the all-new Ford Fiesta has been anything but traditional – it's been fun, unique and trendsetting. The new Ford Fiesta ad starring rally driver Ken Block is no different.

The 60-second ad features Block accomplishing everyday errands, such as taking out the trash, going grocery shopping, and dropping mail in the mailbox – all in his Monster World Rally Team Fiesta. Debuting on ESPN July 29, the ad is intended to help viewers get excited for ESPN X Games 16, which will have plenty of Fiesta-packed action as Ford looks to defend its X Games title.

It's all part of the overall Fiesta plan.

"Our strategy with Fiesta is simple – let the consumer experience the car. Everything from our ads to the unique interactions and the events we host is different from any other car launch," said Matt VanDyke, Ford director of U.S. Marketing Communications. "We're also using personalities that connect with our target consumer."

Text to win a Fiesta
In addition to the action at X Games, Ford has created unique ways for fans to get in on the fun. One, called "I Win! You Win!" is an on-site promotion where fans in attendance to X Games can text "FORD" to 66937 to be randomly paired with one of the featured athletes for the events. The athletes include Ford Racing rally drivers and Metal Mulisha's motocross team. If a fan is paired with an athlete and that athlete wins the event, the fan wins the athlete's custom Fiesta.

Fans also will have another opportunity to win a Fiesta through the "Rock It Like Block" contest. A grand-prize winner will win a 2011 Ford Fiesta, custom designed by Ken Block. The contest runs through Aug. 13, and entries can be submitted at www.rockitlikeblock.com.

Ford also is teaming up with Metal Mulisha to display a Ford Fiesta in its pits during X Games. The team will sign autographs at the Ford Fiesta display, where co-branded Ford and Metal Mulisha posters and skateboard decks will be given away.

Fiesta's return to X Games
For the 2011 X Games, Fiesta's all-star driver lineup grows from three drivers to four with the addition of Ford Rally America and WRC driver Ken Block to last year's trio of Kenny Brack, Tanner Foust and Brian Deegan.

"The Rally Car Racing events at X Games are the perfect stage to showcase Fiesta's nimble driving dynamics, exciting design and fun-to-drive attributes," said Jamie Allison, director, Ford North America Motorsports. "I believe there is a little bit of rally in every Fiesta and I certainly look forward to defending Fiesta's 2009 X Games gold medal."

This year's rally competition at X Games will be comprised of two competitions: Rally Car Racing and SuperRally, a European-style rallycross where four cars will race simultaneously against each other. The Ford foursome of Block, Brack, Deegan and Foust will drive their Fiestas in both competitions.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      i love this particular fiesta, i want this particular one.
        • 5 Years Ago
        Steal it. I'm in. 50-50 driver/co-driver time?
      • 5 Years Ago
      So Ken Block was the crazy mailman from Funny Farm?
      • 5 Years Ago
      Does the honey do list include doing all four of them Gymkhana Girls? Because I would be okay with that.
      • 5 Years Ago
      Pretty Cool Ford Fiesta Commercial, can't do that stuff in a tercel!
        • 5 Years Ago
        would have liked to hear the dog yelp when the motor revved after she asked him to walk the dog.

        bet the fiesta you win wont sound like that
      • 5 Years Ago
      He should've taken the kids to soccer practice while he was at it. Just imagine.
      • 5 Years Ago
      I like the "Ford - Drive One" at the end.

      Yeah, how about you give me the keys to THAT ONE. I'll drive it.
      • 5 Years Ago
      The "Honey Do" list is the last word in passive-aggressive nannying. My toe nails curl up when I hear the phrase. No, you are not, and never will be my mother. We came into this relationship as equals and nothing has changed. You can make your pathetic lists if you want, but I am under no obligation to perform any of the meaningless tasks you have put on it. These are all things you are quite capable of doing yourself if you can put down the OK magazine, turn off TLC and get your fat ass up off the couch. You know what, I already have a "Honey Do" list, it goes something like this:

      1. Get up at the crack of dawn every day and go and do a meaningless job that is slowly killing my soul to earn less money than I did a decade ago because the fat CEO wants to buy his wife a new set of tits and "we all have to make our numbers by the end of the quarter".
      2. Come home to see that you have achieved precisely nothing in the 12 hours that I have been away except to make an even bigger dent in the couch that I will never be able to pay off.
      3. Look around and see that everything I have ever dreamed of is now completely out of my reach. Realize that there will be no pro sports career, no screenplay, not even a shelf on the bookcase where I can position the smallest token of my existence.

      So no. The "Honey Do" list will have to wait, Honey.
        • 5 Years Ago
        Umm... What?
        • 5 Years Ago
        I'm laughing WITH you... really.
        • 5 Years Ago
        Sounds like someone's got a case of the Tuesday's...
        • 5 Years Ago
        Boy, someone needs a hummer. And I ain't talkin' bout the truck...
        • 5 Years Ago
        Thanks for the sympathy. I'll be thinking of you all tonight when I'm de-worming the cat.
        • 5 Years Ago
        As much as I hate the "Honey-Do List" as women treating men like children, man, it's not the phrases fault you married such a terrible woman.

        Seems like your judgment is the root cause of the problem.

        1. Who's fault is it that you only have the skills to get a dead-end job? Is it the fault of the "fat CEO" who is considered more valuable than you?

        2. See my opening argument.

        3. Sounds like your fault.

        Again, the root cause goes back to you.
        • 5 Years Ago
        Holy crap dude!!! You need a motorcycle. Or a hooker.
        A good ride anyway.
        • 5 Years Ago
        Uh, it's not that serious folks. Not sure why everyone is getting all "worked" up over the term. I'm sure it was intended as a joke.
        • 5 Years Ago
        Personally, I like the honey do list. My wife adds to the list and I tackle when I feel like it. If she 'reminded' me of it daily, that would be a problem.

        Seriously dude, you need counseling, personal and marital. Some things should be discussed BEFORE you get married: kids, working, life goals,...

        For me, I'd rather have a healthy marriage and well adjusted kids than some trophy on the bookcase, and I'm guessing the wife aint the reason you are not in pro sports or in hollywood screenwriting.
        • 5 Years Ago
        A hooker ON a motorcycle. 2 rides in 1. :-)
      • 5 Years Ago
      Please, never use the term "Honey-Do List" ever again.

        • 5 Years Ago
        This x Eleventy Billion.
      • 5 Years Ago
      screw the car... that's a tough trash bag!
      • 5 Years Ago
      His mail man is not going to be happy with him...
    • Load More Comments
    Share This Photo X