• Aug 3, 2010
2011 Ford Super Duty pickup – Click above for high-res image gallery

Ford has made it official: beginning with next week's production, the 6.7-liter PowerStroke turbo diesel in the 2011 Ford Super Duty pickup will be upgraded to 400 horsepower and 800 pound-feet of torque. That's a bump of 10 hp and a jump of 65 lb-ft, enough to leapfrog General Motors' 6.6-liter Duramax by 3 hp and 35 lb-ft. Or, to put more bluntly, enough to run over the Duramax on its way to the top of the heavy duty engine heap.

Further, at the end of August, the Super Duty's frame will be strengthened, upping its payload rating by 550 pounds (to 7,070), which will also increase its fifth-wheel tow rating by 1,000 pounds to 22,600.

Although not much can be done for your tow rating if you bought a Super Duty as soon as it hit the showroom, you can get the power upgrade from your suddenly feeble 635 torques. For one year starting on August 31, 2010, will be able to take their pickups into Ford dealers and get their engines tweaked to the new standard. Since there's no hardware involved, Ford says it should take just 20 minutes to get the reflash job done – learn more with the official press release after the jump.



Photos by Rex Roy / Copyright ©2010 Weblogs, Inc.

[Sources: Ford, Detroit News]

Show full PR text


UNIQUE CUSTOMER PROGRAM ALLOWS ALL PICKUP OWNERS TO GET 2011 FORD SUPER DUTY POWER GAINS

* The 6.7-liter Power Stroke® V8 turbocharged diesel powering the 2011 Ford F-Series
Super Duty is now rated at best-in-class 800 lb.-ft. of torque and 400 horsepower
* Existing 2011 Ford F-Series Super Duty diesel pickup owners can get the increased power along with additional fuel economy improvements through a free dealer-installed software upgrade to the truck's powertrain control module

For more news from the CAR Management Briefing Seminars, please click here.

TRAVERSE CITY, Mich., Aug. 3, 2010 – In an industry first, Ford Motor Company will make sure all 2011 Ford F-Series Super Duty pickup customers – past and future – receive the added power produced by the all-new 6.7-liter Power Stroke V8 turbocharged diesel.

The new Power Stroke is now rated at a best-in-class 800 lb.-ft. of torque and 400 horsepower. Owners who purchased a 2011 Super Duty diesel earlier this year will receive a letter inviting them to their dealership for the free 30-minute software upgrade to the truck's powertrain control module.

The upgrade program will begin by Aug. 31 and continue for the next 12 months. The 2011 Super Duty diesel pickups in dealer inventory also will receive the upgrade.

"We want to take care of our loyal, F-Series Super Duty pickup owners who supported us when we debuted our all-new Ford-designed, Ford-engineered and Ford-built Power Stroke earlier this year and reward them by offering them the same best-in-class torque, horsepower and fuel economy our new customers are receiving right now," said Barb Samardzich, Ford Motor Company's vice president of powertrain engineering.

Samardzich made the announcement at the Center for Automotive Research's annual Management Briefing Seminars.

Marc Cross, co-owner of Jordan Ford in San Antonio, is eager to share the news with his loyal customers. His store is in the center of the largest truck market in the country – about 20 percent of truck sales nationally – and among the top 100 retail Super Duty volume dealerships in the country.

"Simply put, I love it," said Cross, who has been with the dealership since 1987 and a co-owner since 2003. "Not just the increased power, which is fantastic, but the fact that I can call my loyal customers who bought the 2011 Super Duty diesel pickups at the outset and let them enjoy this upgrade, too.

"It's human nature to say, 'Darn, I should have waited.' But with this program, there's no penalty for being an early adopter, so to speak."

Cross' affiliation with Ford dates back to 1978; he says this type of program is a first as far as he can remember.

"I think this is unprecedented; I don't remember anything like this," said Cross, who added the 2011 Super Duty diesel pickup is outselling the outgoing product about 3:1. "This shows the tremendous alignment between Ford Motor Company and its dealers and its customers. I also think in a way people expect this type of action from Ford. Ford is operating differently – at a higher standard."

This latest initiative complements ongoing customer service related to the introduction of the new Power Stroke. 2011 Super Duty diesel pickup customers also can return to their dealers for one no-charge DEF (Diesel Exhaust Fluid) top-off. DEF is used in the aftertreatment system to help reduce emissions. It generally is topped off during oil-change service intervals, depending on customer use.

"For customers who haven't yet taken advantage of this free offer for a DEF top-off, the software upgrade might be the perfect time to come in and have both services at once, free of charge," said Doug Scott, Truck Group Marketing Manager.

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    • 1 Second Ago
  • 38 Comments
      • 4 Years Ago
      Seems like it would make a nice commuter vehicle w/ the diesel and all.
      • 4 Years Ago
      I agree, I would never drive a ford regardless of power. Where am i ever going to use more than 250HP ?? These truck battles are getting SILLY. Im more concerned about quality and reliability. ford makes a good truck but i prefer my chevy. I have a 98 Silverado 2500 with 322,000 miles and the engine has NEVER been overhauled. Have had an oil leak fixed and a few tune ups but its STILL pulls our horse trailer with no issues. We are planning on purchasing the new Silverado HD. not only for its quality and durability but its also a beautiful truck. im sure ford lovers will want to stone me but its only a preference. ford still makes good trucks, im just a chevy kinda gal.
      • 4 Years Ago
      Is the old engine 635 or 735 lb-ft? Or is the new engine 700 or 800 lb-ft? If the new engine has 800 and is an increase of 65, old engine is 735 right?
        • 4 Years Ago
        Yep SteveJ - I caught that as well... I guess the people that buy these just know that larger numbers = better.

        I bet they don't know that larger numbers at HIGHER RPMS isn't better.

        735 or 800. It's not that the numbers are ridiculous, it's just crazy that the market is so big for these. 99% of these people would be fine with a V8 F150 5.0. I understand SOME people need these, but I'm sure it's just overkill for the vast majority that actually buy this truck.

        We live in a land of waste and excess. Why not use better metals / lighter etc and get the towing up by that. They you could also brag that you have best in class fuel economy. Best stopping distance etc etc.
        • 4 Years Ago
        Yes, the torque produced by the old engine tune needs to be fixed in this article. I caught that too...
        • 4 Years Ago
        The original calibration (the engine is the same) had 735lbft of torque. The new cal will have 800.
      • 4 Years Ago
      I'd rather have 1/2 this power in a F150 diesel.
      • 4 Years Ago
      more torques=better
      • 4 Years Ago
      Isn't this about what some semis have for power and torque? I mean, seriously? Dang!
        • 4 Years Ago
        Commercial engines are rated differently from consumer engines. Ford's 6.7L diesel in a chassis cab configuration is rated at 300hp/660ft-lbs tq.

        This is a far cry from a class 8 tractor that has a ~400hp engine making around 1500ft-lbs of torque under the same rating scheme. The other thing to keep in mind is that a big rig typically has more gears to allow for better use of that power.
      • 4 Years Ago
      Nice.
      • 4 Years Ago
      i can't get passed the hideous front grill and headlight combo of the new super duty F series.

      I will take a Duramax please.
        • 4 Years Ago
        The giant grille stops me in my tracks too. Amazing how it makes a foot-high chrome bumper look puny, not to mention the wheels.
        • 4 Years Ago
        The grille is a bit much. Especially when it can be 'drawn' using: [=]
      • 4 Years Ago
      I know what I'm buying if I need a to move a mountain lol

      • 4 Years Ago
      Is turd brown a standard color or a limited edition option?
        • 4 Years Ago
        I wonder if they can refresh the rear 3/4 of the truck while they update the software?
        • 4 Years Ago
        I would have probably gone for a tire/wheel upgrade, too. Looks like a roller skate with the dinky stuff under there.
      timber
      • 4 Years Ago
      ive been the proud owner of 4 new ford diesel pickups over the last 16 years and i am seriously considering the new gmc drw denali with the duramax! i am tired of my past ford diesel problems and not to mention all the front end problems!
      • 4 Years Ago
      Now i'm all for the power wars in the HD truck market but will an additional 3hp and 35ft/lbs really sway someone on the fence? Maybe i'm wrong but I feel like the majority of truck buyers are loyalists. When I was a chimney sweep, we drove Chevrolet vans and trucks for no reason other then the boss loved Chevy. A Ford dealership actually called him to try to get his business and even after offing him a better deal on a new fleet, he stuck with Chevy. He did eventually switch the van fleet over to Dodge but primarily because the Sprinter is just so massively practical compared to other cargo vans. The trucks are still Chevy though.
        • 4 Years Ago
        Typically, a 35lb-ft difference is a big difference. When comparing these two monster engines though, it constitutes less than a 5% difference. The real winner here is the consumer, well, the consumer that needs to tow very large loads.
        • 4 Years Ago
        Lol @ my Camry comment being true. :

        And sorry, but here in Wisconsin, honky rednecks drive half and three quarter tons all the time... to the mall. =(
        • 4 Years Ago
        You're asking the wrong question. It is not about those 3h. It is about whether you can (or can not) call a product best in class when talking to a customer. I guess it does not sound that unlikely to you that it makes a difference when a dealer can (or can not) call the truck he's selling "the most powerful truck in the market"...?
        • 4 Years Ago
        Yaroukh,

        You're forgetting two things:

        1) they buyers of these things are more than likely at least a little redneck-ish

        2) these rednecks are also Americans, the same group of ignorant slobs who move nearly half a million Camrys a year, despite the Camry being one of the crappiest choices in the segment for years.
        • 4 Years Ago
        @652059: So basically you're saying the market consists exclusively of people who won't switch brand under any circumstances. Ever. LOL at that.
        • 4 Years Ago
        It won't make any difference. GM guys aren't going to switch to Ford over 3HP; they'll buy a tuner instead and make up the difference plus a good bit more.
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