• Aug 2, 2010
Audi A1 e-Tron – Click above for high-res image gallery

BMW recently revealed its plans for the Megacity electric vehicle and Daimler has touted its diminuitive Smart ED, but until now, Audi has remained mum on the subject of producing a rival electric city car. According to a report from What Car?, Audi chief executive officer Rupert Stadler has confirmed that the company will produce an electric supermini and is looking at a release date within the next five years. Stadler reportedly told What Car?:
Almost certainly, yes, we will have a small electric car. It is being investigated. What we then need are customers willing to pay a premium these vehicles demand. What is important is that we believe there will be a time when such vehicles are viable. We are a technical company planning technical solutions, but we are also entrepreneurial, so we are planning for a changing market when customers will be ready.
It's unclear whether Audi's electric city car will be based off of the A1 e-tron concept or a smaller platform dubbed the Audi Zero. Either way, we're thrilled to have another make join the competition in the battery-powered city car segment.



Live photos by Drew Phillips /
Copyright ©2010 Weblogs, Inc.

[Source: What Car?]


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    • 1 Second Ago
  • 9 Comments
      • 4 Years Ago
      @Geronimo,
      Any car company can present anything, it's called a "concept car". Converting assembly lines and ordering the parts to make it in volume is another story, one that takes 4+ years of planning. BMW has built a plant to make CFRP and has pre-production versions of the Megacity's batteries and electric components, http://www.autoblog.com/2010/07/02/bmw-teases-megacity-ev-first-volume-production-vehicle-with-car/ .

      Audi has... a vague plan to make 1000 overpriced e-trons, two years of waffling on a Q5 hybrid (time is running out for 2011), the dull A8 and A1 hybrid concepts from Geneva, and various leaked proposals that along with their top executives' obvious lack of enthusiasm add up to nothing. Read the old articles in http://green.autoblog.com/tag/audi+hybrid/ for a disheartening picture.
      • 4 Years Ago
      Could be mean serious competition for BMW's megacity car, which will likely be more expensive due to all that carbon fiber.

      Love the A1's styling. If i had the means, i'd pick this over the MiEV..
        • 4 Years Ago
        I'm confident that in one to two years Audi will present a big surprise to the automotive world.
        This surprise could be a hyrid comprised of an electric power train and a RE conceived as a hydrogen-fuelled rotary.
      • 4 Years Ago
      We are thinking about it, and may do something about it in a few years, just as long as people are prepared to pay through the nose for a tiny car!
      Strong words and a dynamic attitude from Audi!
        • 4 Years Ago
        BMW are at least pioneering carbon fibre in mass produced cars, which should work it's way down to more modest models in time.
        Audi seems to be stuck in neutral for electric cars and hybrids.
        • 4 Years Ago
        Interesting these words :"What we then need are customers willing to pay a premium these vehicles demand." being said from a company that has achieved the following:
        "Audi Group: 2010 record first-half operating profit of over EUR 1.3 billion"

        There is no way I would ever buy such a (new) car, no matter if BMW, Audi, Mercedes, Lexus and the like. You pay as they say, "the premium", for something that for me at least, it is not worth.

        I dream from the day that I will not need to refuel at the fuel stations. Suckers. The big oil companies play with us like if we were puppets. WTF

      • 4 Years Ago
      wow that's some words of strong commitment..

      good thing we can count on Angela Merkel to force them to do the right thing..
      and all you lot to be stern with the automakers and not continue to buy their crap..

      yeah right
      [sheep sounds]

      sigh it's like dealing with a crack addict. maybe they'll kill themselves, maybe they'll snap out of it after 20 years of abuse but no amount of reason will get through to you.
      • 4 Years Ago
      Eric, please re-read Stadler's comments and then change the headline.
      • 4 Years Ago
      This is what Audi meant to say. " Ya, we will make you a f*** electric car, but why don't you just buy our damn diesel".