• Jul 28, 2010
Vovlo tests the world's naughtiness – Click above to watch video after the jump

Some habits die hard. Swedish manufacturer Volvo has always been one for extensive research. The company's reputation for safety is based largely on its understanding of the mechanics of a collision thanks to impossibly thorough field studies. So it should come as no surprise that when we all thought Volvo was putting down the clipboard in favor of a cocktail glass by throwing a slew of parties in some of the world's most iconic cities, the carmaker was actually studying human behavior. Go figure. Why? The move was part of the quest to unearth the Naughty Capitol of Europe as part of the S60 marketing campaign.

Each of the company's parties included a few clandestine experiments designed to test participants' naughtiness, including seeing how many people would try to talk their way into a fake VIP room, hit on an actress who was pretending to be married or sprint through a well-manicured flower bed. Volvo held the same experiments in Berlin, London, Milan, Paris and Madrid. Not surprisingly, the City of Light took the crown by a wide, wide margin. Hit the jump for a look at a video of Swedish sins.

[Source: Volvo]



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    • 1 Second Ago
  • 14 Comments
      • 4 Years Ago
      The French are ultra naughty!

      http://www.youtube.com/watch?v=culFdvYiy70

      Most ridiculous car commercial ever!
        • 4 Years Ago
        You won everything for a while....everything else that could come close to winning is irrelevant. That is the greatest car commercial.......EVER.
      • 4 Years Ago
      Plain silly. Don't sell the sizzle. Sizzle is for hipster morons that stink of Axe.
      • 4 Years Ago
      French girls = awesome.
        • 4 Years Ago
        Yep.
        The conclusion I came to after watching this?
        I'm off to Paris.
      • 4 Years Ago
      They say Paris is naughtier by a clear margin, but don't mention any numbers...are the numbers posted anywhere?
        • 4 Years Ago
        Toward the end, when they actually say that Paris is naughtier by a wide margin, there's a bar graph at the bottom of the screen. It's a bit hard to see at first, but it's there.
      • 4 Years Ago
      YEAH!!!! Volvo is still geeky!!!!

      Sorry, social scientist...~b l u s h~
      • 4 Years Ago
      Prague is naughtier, if you got to the right spots.
      • 4 Years Ago
      Karaoke Car... that's hilarious.
      • 4 Years Ago
      I'm not sure the ad campaign which results from it is worth what, I assume, has to be a pretty high cost for doing the research/throwing the parties, but it is quite interesting.
      • 4 Years Ago
      but we can all be in agreement that none of this could ever be done in America, :( even though cities like new york, Las Vegas, and la, definitely fit the bill, of naughty!
      • 4 Years Ago
      A naughty campaign about a not so naughty car!
      • 4 Years Ago
      I think they only had to look at Claude Lelouch's masterpiece C'était un rendez-vous to know that Paris is the most naughty city in Europe (at least in terms of balls-out city hooning).

      Any poor soul who hasn't seen it (doubt there are many here):http://www.guba.com/watch/3000009652
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