With the technology inside of the next generation of electric vehicle chargers standardized, one way charging companies can differentiate themselves from the herd is by unveiling interesting designs. Ttackhat's the tack that GE used recently with the WattStation and it's also what Ecotality did with the just-unveiled Blink charging stations. During the Plug-In 2010 Conference in San Jose, CA , Ecotality made sure to point out the two-part, two-tone look of the Blink units, emphasizing that the design is meant to be timeless and therefore useable into the 2nd or 3rd generation. The Blink has simple colors – black and white – and shapes – round and rectangular – while the circular cord holder is intended to remind the user of hanging up a garden hose. The Blink will be available in both home and commercial charging versions and were designed by Frog Design.
Usability, too, is meant to be slick. The cord is flexible even at low temperatures. The small touch screen can be used to set charge times and the whole unit is connected and so can talk to the smart grid. Ecotality has big hopes for the Blink, as made clear with the phrase uttered during the press conference: "Every day, you blink 20,000 times. A year from now, there will be 20,000 Blink chargers installed nationwide."