• Jul 27, 2010
2010 Toyota Sequoia – Click above for high-res image gallery

At it's peak in 2002, Toyota was selling over 70,000 Sequoias. Last year, that number dropped to below 20,000 units. So it comes as little surprise that ToMoCo will be nixing its Tundra-based SUV at the end of the current model's lifecycle.

A source speaking with PickupTrucks.com confirmed that the Sequoia won't live on, partially due to slow sales, but surely in part to get Toyota's CAFE ratings in check before the new rules hit in 2015. But all's not lost for the automaker's body-on-frame offerings.

A redesigned Tundra is set to arrive in 2014, just in time for Ford, General Motors and Nissan's newest half-ton pickups. Although sales of the Tundra haven't lived up to Toyota's lofty expectations, it's obvious the automaker feels the need to compete in the segment, and a refreshed model should help sales, despite the market's less-than-enthusiastic reception of Toyota's largest pickup.



[Source: PickupTrucks.com]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 71 Comments
      • 4 Years Ago
      a-bat !
      a-bat !
      a-bat !
      • 4 Years Ago
      http://www.youtube.com/watch?v=EWjTbiYo3x0

      When a frame suffers like that
      I can't think why it is picked as it's quality
      the frame in the Tundra is really flimsy
        • 4 Years Ago
        In the real world, having a stronger frame does matter. Toyota's choice of an open C channel was a poor choice.
        • 4 Years Ago
        That has nothing to do with the frame...just how the cargo box is connected to the frame. In the real world it doesn't matter anyway, nobody every drives on a road like that.
      • 4 Years Ago
      I think the tundra is a Ok truck. I don't particularly care for any pickup besides the Ram but I don't think they're ugly or a bad truck. I wish dodge(or i guess Ram now lol) /chevy/gmc/ford/toyota the best of luck with their trucks.
      • 4 Years Ago
      NOOOOO !


      I Like the Sequoia Toyota : ( Its get even better with the Big Brake TRD package and with the TRD supercharger which gives it 500+ hp...
      • 4 Years Ago
      Toyota has "grown" out of its market. When they made small efficient cars and trucks they were great. Now they make bulbous, heavy, ill-handling, gas guzzlers that can't do any job well. I'll contact Obama and see if he can give them some (mabey the rest) of our money to help them out.
        Mark Ludvigsen
        • 2 Years Ago
        your an idiot . Ill take a toyota before any gm ford or dodge POS. While your on the phone with Obama see iff he can give you some money for a education,
      • 4 Years Ago
      They can't not make the truck after all this ballyhoo.. Much moreso than "they feel they need to" imo..

      I can't see a refreshed model making any more inroads over similarly freshened models unless non-hardcore truck buyers flock back to the market.

      A half ton only sales base of 200k for toyota won't be hit for the foreseeable future.
        • 4 Years Ago
        I think Toyota should redesign the Sequoia to be smaller. They can take the Dodge approach and make full-size SUV that's a little larger than the Pathfinder, but not as big as the Land Cruiser.

        How are LC sales? Albeit a much higher profit generating model.
        • 4 Years Ago
        Landcruiser sales are super super low volume. Even with the high price per unit I'd be kinda shocked if it was actually a profitable vehicle by itself. It really only exists as a halo model anyway.
      • 4 Years Ago
      Best news I've heard in while. I don't think this truck will be missed.


      (I think I lost my 1st comment about the Sequoia, so retyped another one)
      Patrick
      • 4 Years Ago
      My wife and I are Nurses. The SUV's are vital, " saves lives." They are the only MV that goes through the SNOW. When a " Yaris class" MV goes thought snow like suv I would buy one.. It falls into pot holes and is never seen again! lol
      tom
      • 1 Year Ago
      In looking for information on Land Cruise vs Sequoia vs Tundra all I see is opinion. Numerous comments on numerous sites simply contradict each other and none are supported by any semblance of fact. Just saying that if you do not KNOW what you are talking about, you are actually doing a disservice by spreading rumors and unfounded opinion.
      steve murtha
      • 4 Years Ago
      As the 4Runner has increased in size/price continuously since it's mid/late 80's intro, it seems to me that the Sequoia, for all it's heft and it's mid-big slot underneath the Land Cruiser---has gotten squeezed out due to redundancy in the SUV slice of this market pie. I always considered it to be kind of a poor man's LC, introduced to counter the Expeditions and Blazer/Tahoe competition.
      The 4Runner has been offering optional V8 power for several years, and if someone really needs something bigger with a Toyota emblem, they probably have the $cratch to go with a LandCruiser.
      As far as the Tundra is concerned, until Toyota introduces a proper diesel (their Hino subsidiary, the medium/heavy duty truck brand that they sell worldwide would be an obvious source) that could power a 3/4 to 1-ton variant---they will never make inroads into the Big 3's lock on the American HD truck market. Construction applications, towing, and the stupidity of prestige will continue to power the sales of Rams, Powerstrokes, and Chevy/GMC.
      The copycat-ism that is Japan's (and now Korea's) modus operandi, is failing them in this high-profit portion of the marketplace. They'd be smart to shrink the Tacoma back down to it's earlier dimensions, and beef up the choices for the Tundra--giving the American truck buyer a solid reason to consider them strongly before ultimately heading over to Ford Country for a new King Ranch.
      linuxaddict7
      • 4 Years Ago
      Toyota is relatively a new truck company and still figuring it out. They sold 43k units in May alone.. thats not bad at all. I still don't see them being a leader in near future, they will snatch shares from Ford and GM as long as they improve the product.

      I wish I have region wise sales. I have a feeling down south people are loyal/patriotic and buy same/domestic makes.
        • 4 Years Ago
        @linuxaddict7
        "I wish I have region wise sales. I have a feeling down south people are loyal/patriotic and buy same/domestic makes."

        Is that really true? In the South is where all the foreign companies cars and otherwise open their factories.
        • 4 Years Ago
        @linuxaddict7
        midwest is very brand loyal for trucks. I know guys who buy GMCs but spit on Chevys.
      • 4 Years Ago
      To the LC Ih8mud Nation:

      Go easy on me.

      Sincerely,
      NativeSon
      ---------------------------------

      Maybe Toyota woke up and realized they had made the Land Cruiser more affordable years ago, and they never would have needed to design the Sequoia. Sure they would of had to make many of the off road features optional (including 2wd....I know, I know, GASP!) And if dumbing down the LC200 means losing sales other places (jungles), all they need to do is beef up the Prado a little. I think the LC200 is probably too big and heavy for those areas anyway.

      I personally believe that if the Land Cruiser and other Full Size SUV's were the same price, Toyota would have dominated the segment for years. Instead, Toyota tried to sell a premium SUV in the same dealership as the matrix and scion, and then they neglected the features a $70,000 Sport Ute should have, namely air suspension to raise the chassis and xenon lights. As great as the LC200 is, Toyota royally screwed up its marketing and missed the mark.

      The LC name one of the top marques in auto history. If Ford can revive the Taurus and start selling to demographics never before interested in buying a ford sedan, Toyota needs to look long and hard at doing the same with the Land Cruiser.

      If they were able to make a soccer mom version, they'd be able to get rid of KDSS and get rid of the ridiculous third row seats that have been extinct for decades. Seats that fold into the floor are a must for the segment. And chances are if you want the KDSS, you probably wouldn't mind the fold up seats anyway - they remind you of your FJ80 you had in college or you don't have the need to haul around 5 unruly children.

      The styling is better than the other full size SUV's, and so is the ride. Maybe the ride would suffer without KDSS, but I'm not sure anybody would care.

      oh, and PS: they can beat everybody to market with a diesel because they already have one.

      last, we all know toyota will continue to sell the LC until the end of time, or there are no more deserts left in the world; whichever comes first. Selling a soccer mom version isn't exactly gambling.

      All in all, I hope toyota finally came to their senses. I'd be first in line at my local dealership.
    • Load More Comments