• Jul 27, 2010
2010 Toyota Prius – Click above for high-res image gallery

It wasn't so long ago that Toyota was making big waves over plans to build the hybrid Prius here in the U.S. The company had originally planned to start cranking out the battery-powered people mover at its Mississippi manufacturing facility, but after GM pulled the NUMMI plug, Toyota was forced to move Corolla production to plant instead. That doesn't mean there won't be room for the Prius down that way in the future, though.

According to Reuters, Atsushi Niimi, the company's executive vice president, said that production of the hybrid could shift to the Mississippi plant when the car undergoes its next revision. Thing is, that won't be for another six years.

Niimi said that the car's production isn't likely to move until the fourth-generation Prius hits the assembly line, which is expected to be somewhere around 2016. Why the delay? Toyota doesn't see the American auto market – or even the economy as a whole – recovering any time soon. While some analysts have said that buyers in the land of the free would snap up 12 million cars and trucks next year and 14-15 million the year after, Toyota says it's not so convinced.


Photos by Sam Abuelsamid / Copyright ©2009 Weblogs, Inc.
[Source: Reuters]


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    • 1 Second Ago
  • 23 Comments
      • 4 Years Ago
      That's good. I have heard that the per-car emissions from a trans-pacific voyage on a smog belching cargo ship more than outweighs all emissions saved in Prius' lifetime vs. a standard US built car. Course the the folks buying them don't care to look that deep in their quest for greenness.
        • 4 Years Ago
        Erick,
        Most buyers of the Prius care more about the paper green that they save by driving the car than the trees.
      • 4 Years Ago
      I see what you did there...
        • 4 Years Ago
        Wtf????? How did I reply to a comment that doesn't exist?????
        • 4 Years Ago
        I didn't "abuse" anything. All I said was "Let's hope its a runaway success."
      • 4 Years Ago
      Better later than never.
      • 4 Years Ago
      This is the chance for Ford and potentially GM to catch Toyota in the Hybrid market if Toyota is waiting 6 years for a new Prius. Toyota will have kept it on the market for almost 8 at that point.

      The Ford Focus hybrid could be on its second generation at that point and the Fusion Hyrbid on its third generation. The Volt will even likely be in the second generation by then.
        • 4 Years Ago
        Just because they're not refreshing the Prius doesn't mean they won't refresh the Camry, any of the Lexus hybrids, or even come out with a new model within that time frame.
        • 4 Years Ago
        "Um, what? The Prius is ALL-NEW for 2010..."

        I am a year off, but its actually been out at least a year (2010 MY and 2009 CY) Since we are now in the 2011 MY, the new Prius will be out in the 2017 MY.

        That's like Cobalt old.

        • 4 Years Ago
        Um, what? The Prius is ALL-NEW for 2010...so, six years...
      • 4 Years Ago
      Corolla production moved to Mississippi ...

      Next Prius to be built in Mississippi ...

      Hmmm ... next gen Corolla and next gen Prius on the same platform, anyone? It'd be more cost effective (profitable), at least.
      • 4 Years Ago
      Dangit! Only the models Toyota makes in America are problematic. Here we go... I hope they can work out the kinks in time.
      • 4 Years Ago
      no thanks, you can keep them! i will never give up large gas guzzling v8-powered full frame cars for some under powered, to tiny, would you quit elbowing me kind of car! and yes i have driven one and im not impressed! i wouldnt get a pos toyota anyway! not to mention the prius is not a car you will want to go out of town with, it is not that comfortable! the seats are way to stiff!
        • 4 Years Ago
        I bet your dated full frame V8 (I'm guessing it's dated because most full frame cars are) is underpowered compared to a modern turbocharged straight four, perhaps an Ecoboost from Ford.
        • 4 Years Ago
        if you are referring to front drive, dont bother! i have owned them and will never make that mistake again! the problem is that with front drive your drive and steering are the same, making it impossible to steer out of a skid! every front drive car i have ever owned has ended up in the ditch! yet with my 25 years old grand marquis, i have never had a problem steering out of a skid! front drive cars are very terrifying in the winter! not everyone out there wants an suv. and why would i want to live in california, where the cost of living makes it impossible for anyone who is not rich to live there! no i live in illinois where road crews have no freakin idea how to plow a street, where the humidity is amung the worst- and where health care coverage is damn near non existant! you also dont need power in california, from what ive ever seen, the traffic doesnt move fast enough to use horsepower! by the way, have you seen what the roads look like around here! they also dont bother fixing them! they make the ride of a unibody very jarring! i usually have 4-6 people in my car and i want them to ride in comfort- not be squished and have seats that are not stiff as a freakin board!
        • 4 Years Ago
        Neil, I guess you don't live in Colorado or even California.
        • 4 Years Ago
        i havent seen a unibody yet that absorbs bumps as well as my car and as far as superchargers and turbos go, it tells me that you have to use them because you currently havent got an engine big enough to handle the car, showing me that it needs a turbo because it is under sized! you also do not need 400 horses or more! all you need is enough to get the car moving with a little extra for passing! anything more is not needed, unless you are trying to out run the cops! i have driven many unibodies from a chevy to cadillac to bmw and they dont handle bumps the way my car does! show me one unibody out there that can handle 6 normal sized people without being cramped! not the impala, its to narrow to even have three across the rear seat! i mean the 2001 and newer impalas... they also dont have the trunk space either! keep in mind i have 22.4 cubic feet, a new town car has 21 the taurus has 20.1 and the pos impala has 18.6, i also tend to use most of that space! why should everyone be forced to buy an suv! they dont ride that smooth!
      • 4 Years Ago
      Wow. The current gen Prius is going to be dead against the competition that will show up over the next two to three years.
      • 4 Years Ago
      GM "pulled the plug" on NUMMI?

      Not quite.

      GM was using about 10% of NUMMI's production capacity to build Vibes. Toyota was building 7-8x the number of vehicles there...Tacomas and Corollas.

      Toyota pulled the plug on NUMMI to get out of their only NA union plant.
      • 4 Years Ago
      This latest Prius already looks outdated even compared to the old model. Can't imagine what it will be like in 3-4 years - although if gas jumps back up no one will care (again) about styling

      Seems like Toyota is blundering in the marketing dept these days. First you had Scion which garnered great sales and buzz before it was left to die with old designs. Now I wonder are they following down that path again with the Prius? It was easier to get away with when there wasn't so much competition about to be released
      • 4 Years Ago
      Nice one
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