• Jul 23, 2010
An automobile's interior is just as important as its exterior when the time comes to close the sale. Keenly aware of this, Volkswagen has redone the Brazilian-market Fox and put a special emphasis on evolving the interior from low-rent to high-end. And a clever ad by agency AlmapBBDO puts it front and center.

Masterful advertising instantly grabs your attention, and seeing a Volkswagen Fox turned inside-out like a sock in the laundry basket is cause for a double-take. As the Fox shares plenty with the Euro-market Polo, there's been talk of the Fox heading to the U.S. market, but since the Polo has been all but canned for Stateside consumption, don't count on it.

Regardless of any migration north, Volkswagen has lavished some attention on the Fox by updating the exterior to keep the looks in line with the rest of the family. The interior, a source of previous criticism, has been changed, and is a point of pride for Volkswagen, hence its prominence in the advertising. The sharpened Fox is now wearing a more premium look as it continues to battle with the Chevrolet Agile and Ford Fiesta in the Latin American market.

[Source: I Believe in Advertising, auto-car-shop.com]



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    • 1 Second Ago
  • 12 Comments
      • 4 Years Ago
      Not feeling the exterior...
      • 4 Years Ago
      Thats a pretty trippy advertisement... But I like it!
      • 4 Years Ago
      Some Cars look better Inside-Out
      • 4 Years Ago
      I like how the "inside" is actually painted like it were the "outside."
        • 4 Years Ago
        That's kinda the point
        • 4 Years Ago
        O rly?

        My point is you have to appreciate the detail in this... the mirrors on the inside too. The seats UNDER the car, etc, etc.
      • 4 Years Ago
      What a Shame! Copycat from Nissan Teana ad-campaign 2007 in Russia and Ukraine http://www.adme.ru/nissan/vyvernulo-naiznanku-tbwa-russia-23392/
      • 4 Years Ago
      How high were those ad people when they came up with that?
      • 4 Years Ago
      Is it just me or does that look very disturbing?
        • 4 Years Ago
        It's both clever and a turn-off, but mostly a turn-off.
        • 4 Years Ago
        Yes. I was just going to describe it exactly that way. Disturbing.
        • 4 Years Ago
        Agreed... for some reason it makes me feel very twilight zone...