• Jul 23, 2010
Toyota Venza – Click above for high-res image gallery

Word has it that Toyota is looking to put its new reputation for shaky quality and safety behind it by moving to a new corporate face. Evidently, head honcho Akio Toyoda has called for his company's products to have a more emotional appeal as part of a new global product philosophy, and as such, we can expect all of the automaker's models to wear a similar look across the board. According to Inside Line, the new language will be aimed squarely at making the company's smaller offerings appear larger. So far, there's no word as to whether or not this plan will spread to Lexus.

Evidently, Toyota is going to be spending the biggest hunk redesign efforts on tailoring both its vehicles exteriors and interiors to European tastes. The logic being that what flies in the old country will perform similarly well elsewhere around the globe. If that means the company is going to step up its materials game, we're all for it. In the mean time, we'll brace ourselves for an onslaught of carbon-copy models. You gotta love progress.



[Source: Inside Line]


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  • 64 Comments
      • 4 Years Ago
      Cool, they all look stupid so this will further help seal Toyota's fate. Please do this Toyota!
      • 4 Years Ago
      They need to do something at Lexus. I just saw the updated LS450 (or whatever they call it these days). It has a new black plastic grill, and at first sight I thought it was an Avalon or a Corolla. Only on closer inspection did I realize I was looking at an $80,000 car.
        • 4 Years Ago
        The LS is really about being somewhat anonymously luxurious so it'd be bizarre if they made it look much different. That's who they sell to-people who care more about the still very plush and unbelievably quiet interior more than anything else. People who purposely don't want a BMW or Mercedes with their bolder styling.
        Of course personally I do wish the tail end looked a little less Camry-bangled but regardless, the LS wouldn't be an LS if it suddenly developed crazy exotic cues.
        • 4 Years Ago
        I've seen one in white, you wouldn't believe how rental car trimmed that car looked. I actually used to love the LS, it was a beautiful car and the only few Lexus's I liked besides the IS and the LX, but now the redesign looks like a base model Camry.
      • 4 Years Ago
      You mean emotions like screaming in terror as your Toyota slams uncontrollably into a tree because the throttle sticks open, the floor mat lodges under the accelerator, the steering doesn't return to center, or your frame snaps due to corrosion? Or just getting pissed because your valve spring snapped and you paid $1,200 to get it repaired and find out it's a flaw? That's an emotion too.
      • 4 Years Ago
      Every new Toyota thread is another opportunity for all of the Toyota haters to make the same appliance jokes.
      • 4 Years Ago
      Oh Toyota. You can't copy soul.
      You can't copy the spunk of the VWs.
      No sooner can you imbue good German manners on your cars like BMW.
      Nor can you copy the value and Seoul of Hyundai and Kia.

      But you know what you can do? You can do what we've all been saying since 2002: Supra. MR2. Celica. AE-86.

        • 4 Years Ago
        By VW's spunk I mean the silly grin I get when I launch my friend's GTI into corner after corner. I mean the spunk that makes it so hard to just drive by the VW dealer. There's days when I would take electrical issues and leaks over bland, reliability. Though I have a job and a life and my car needs to be ready when I am. So I have a simple-ish modern durable car that's ultimately sensible.

        And Lexus of yesteryear didn't just copy Mercedes, they surpassed it. There's a reason I was looking at Lexus LS400s for cars and not S classes. (Except for the 240TD). It's because the ultimate long lasting luxury car was a Lexus. If you thought Luxury was something that meant you wouldn't have to bother with stuff all the working joes would put up with: poor interiors, lackluster performance, and unreliability, then you'd be hard pressed to beat a Mercedes prior to 1989, but after 1989, the Lexus was the only car worth looking at.
        These days, I'm not so sure. I guess if it's any indication, I caught myself looking at late 80s/early 90s Volvos.
        • 4 Years Ago
        That's exactly what they have been doing, they've really tried to emulate the Mercedes Benz with the Lexus. Now Mercedes has restyled and left Lexus looking every bit like yesterdays bell bottoms. Japan did 30 years ago what China is doing to day, they copied everything in site.
        • 4 Years Ago
        Someone hire this man.
      • 4 Years Ago
      Here are what I consider the risks for any carmaker adopting a "unified" look:

      It puts all eggs in one basket, a big gamble.

      When the "unified look" gets old, the entire product line is old.

      You're asking people to join a larger "kingdom" or "legion," and some people will subconsciously find that unnerving.

      Bob
      • 4 Years Ago
      the people who are creditied with starting Six Sigma better start using it again
        • 4 Years Ago
        @Bob
        Uhh... Six Sigma was started by Motorola, which despite having the most Asian-sounding-name possible, along with phones that have an Asian sounding guy going "HELLO MOTO," is an American company Headquartered in Schaumburg, Illinois.

        Believe me, when I learned this I was as amused as you might be reading this.
      • 4 Years Ago
      To heck with the "Old Country." The last thing the world needs is to go the way of Europe. Mindless worker ants with no ambition, piled into crowded cities, and relying on a Socialist agenda to sustain them. Where's a good bird flu pandemic when you need one?
        • 4 Years Ago
        You can believe whatever you like. Just don't watch the Glenn Beck Program while you're driving, okay?
      • 4 Years Ago
      Huh...cars with emotion

      Hope they don't start crying as bad as Toyoda

      Crying about recalling cars that are crying because their ceo is crying at the fact that theyre boring crappy toasters on wheels.

      That could infact...turn the universe inside out
      • 4 Years Ago
      I have to say, this is a definite maybe... Hyundai has gone full throttle with the melted candle look. Ford likes sharky looking cars with euro-proportions. VW is no frills or smiles. There could be space for a more dignified Toyota style. The last 10 years look like Hyundai but worse.
      Jason
      • 4 Years Ago
      The grill looks just like the mouth or a grasshopper, lol
      • 4 Years Ago
      hey look, its a Japanese Edge............
        • 4 Years Ago
        I'm amazed! they weren't unified yet? OMG then i'm F**ing crazy! what's now? BMW....My god they all look the same!!!
        • 4 Years Ago
        "You can get with this, or you can get with that"
        • 4 Years Ago
        It looks like they are running out of ideas. Once you make something good, coming out with something better becomes a more difficult task
        • 4 Years Ago
        IIRC, the Venza concept debut was before the Edge, but the Edge hit the market first.

        So it's hard to say who copied who!
        • 4 Years Ago
        you know something is wrong when the venza is the best looking vehicle from your lineup.
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