• Jul 23, 2010
Want more proof that Ford is really starting to pick up some serious momentum? The Wall Street Journal is reporting that The Blue Oval will follow up its $2.1 billion first quarter profits with another $1.6 billion $2.6 billion in black ink for the second quarter. That's a far cry from the $424 million the automaker lost in the second quarter of last year and another big step towards sustained financial success. Ford is making money in part because of restructured costs, but also because of increased awareness in its well-reviewed new products.
Ford is looking better on many fronts, including models with more competitive pricing, higher residual values, improved quality and sales increases that are outpacing most of its rivals. Ford now has a competitive small and midsize car lineup for the first time in decades, but the big money is still coming from larger vehicles. F-150 sales, for example, are up 25 percent for the quarter, while Super Duty sales are reportedly up 55 percent. In terms of average transaction prices, another success has been the revamped Taurus, which is fetching a whopping $6,300 more than the outgoing model and $850 more than the average Toyota Avalon.

UPDATE: Ford officially announced earnings of $2.6 billion for Q2, 2010. Revenue for the quarter was $31.1 billion, up from $26.8 billion in Q2, 2009.

[Source: The Wall Street Journal – sub. req.]


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  • 47 Comments
      • 4 Years Ago
      Why post a story about what the Wall Street Journal thought a week ago instead of posting the actual earnings that Ford posted today (which are considerably higher than the WSJ projections)?
      • 4 Years Ago
      Ford has been nothing short of impressive lately. They've pulled themselves out of a huge slump without taking any handouts and just used good ol' ingenuity to create superior products with class leading quality. With such an awesome lineup right now, I can't wait to see what else they come up with to seal their spot among the best.

      New Focus ST with MyTouch and EcoBoost? Yes, please!
      • 4 Years Ago
      Yea NYtimes just reported a 2.6 Billion Profit - http://www.nytimes.com/2010/07/24/business/24ford.html?hp

      WOOOO Ford
        • 4 Years Ago
        Nice job on the Update Autoblog!
        Carlos
        • 4 Years Ago
        We should call Ford butter because they're on a roll! *rimshot*
      • 4 Years Ago
      just goes to show that Ford can be profitable if they didn't have to pay out the arm to the UAW...now they are on par with the rest of the industry and able to compete better....
      • 4 Years Ago
      Maybe they didn’t need to sell of the good old British icons to Tata after all, just get rid of the excess such as Mercury and keep the great brands like Jaguar and Aston Martin!
        • 4 Years Ago
        R.A.D, getting rid of Jaguar and Land Rover was one of the best decisions that Mullaly ever made. Jaguar and Land Rover cost Ford billions. They lost money every single year that Ford owned them. Furthermore, while they were small volume brands, they distracted Ford executives from their most important business: the Ford brand itself.
        • 4 Years Ago
        Mercury is still around, so their eventual death has little to do with Ford's fortunes.
      • 4 Years Ago
      Glad Ford is doing well. Their new cars actually have me taking a hard look at Ford and a hard look at the 2004 Acura. hmmm. Maybe in a couple years.

      The wifey just picked up a new Fiesta SES. I cant lie. I would drop everything and buy one if they ever come out with a turbo'd SVT version.
      • 4 Years Ago
      These profits are great, but they are at least as much due to the improved market situation (and marketing) as Ford's new products. Why? Because although you read about great new Fords every day on AB (Fiesta, Focus, Explorer), they haven't managed to ship any of their revolutionary new products except the Taurus (and a tiny number of Fiestas)!

      Come on Ford, it's time to deliver as well as you promise. You've shown some great cars. Now concentrate a little less on tooting your horn and a little more on getting them actually on the road.

      I know you can do it.
        • 4 Years Ago
        Funny how you left out the Fusion, F-150, and Mustang.

        Ford has the best lineup of the detroit 3 (and most other car manufactures imo) by far.
        • 4 Years Ago
        Your post makes no sense. If they weren't "shipping" any new product do you think they would be making money? If by new, you mean product that's not due to arrive until the 3Q (Edge/MkX) or next year (Fusion, Explorer) ok I get your point. But their refreshed products like the Fusion, F-150, Super Duty and Mustang are selling well. When they do get to "shipping" the newest vehicles Fiesta (by the way, not sure Ford caused the natural disaster in Mexico) in numbers their profits will only get better.

        As far as "tooting their horn" goes, they have every right to be excited about what's transpired over the past year. Their refreshed products have had good success so far. Their quality is up, their prices are up, their market share is steadily rising and their consideration is getting better.

        BTW, the economy is only starting to thaw and is actually a long, long way from being good. So, the "market" is marginally better at best.
        • 4 Years Ago

        Hey AB let's get an EDIT option...ok, thanks.

        "If by new, you mean product that's not due to arrive until the 3Q (Edge/MkX) or next year (*FOCUS*, Explorer) ok I get your point."

      • 4 Years Ago
      Hope the Tuxedo Black Flex we just bought will help.
      We tried the Buick Enclave. I could deal with the typical GM cheap plasticky bits and overall poor build quality, but the dealer/salesman SUCKED!
      On the other hand, the Ford dealer was nothing but cool and helpful and the Flex is beautiful with great build quality. Sealed it.

      Nice job, Ford.
        • 4 Years Ago
        "typical GM cheap plasticky bits and overall poor build quality"

        Sounds like you haven't been in or even read about any GM is the past 3 years, let alone the Enclave.
        • 4 Years Ago
        Haha! I wish! I rode in my sister's 2009 Enclave for a 2 day trip and took home a 2010 for 2 day test drive. Got under the dash with a flashlight, slid underneath the chassis on my back and dug around inside for an afternoon and I figured out what they did with all that leftover Pontiac plastic.

        I'm still glad that the last GM I bought was a 69 Cutlass.
      • 4 Years Ago
      Fiesta, 2012 Focus, and new engine offerings in the F-150 line shouldn't hurt going forward, either. Way to go Ford. Now please make my shares hit $20+!
      • 4 Years Ago
      It's great to see the American car makers starting to go again, I can only hope it's the same for Chevrolet, and Chrysler also. People need to quit buying imports, and buy American cars.

      David C. Atkin http://autorevival.com
        • 4 Years Ago
        The beauty thing here is that opinion are like ass holes, everybody has one, and they all stink.

        OK so maybe we do need the imports, if so its about time that they were treated like us when we ship them cars.

        The Japanese tariff the hell out of us just for the privilege to sell cars in their country, let's level out the playing field, and do the same to them.

        We don't need a free trade act, we need a fair trade act, and before you speak to me has though I were an idiot, maybe you should check in to things first.

        I have been in this industry for a long time, and over the years I have learned a lot of things, but the most important thing that I have learned, is that we need to support out own country.

        David C. Atkin http://autorevival.com
        • 4 Years Ago
        did you now around the rest of he world GM, Ford and Chryslers are classified as imports. !!

        What do you reckon will happen to the American brands if the rest of the world decided to stop buying so called American imports ??

        Have a think about it before opening your mouth because without global sales Ford, GM and Chrysler are nothing. As much as US citizens can promote DON'T BUY IMPORTS, the rest of the world can promote DON'T BUY AMERICAN IMPORTS.
      • 4 Years Ago
      "In terms of average transaction prices, another success has been the revamped Taurus, which is fetching a whopping $6,300 more than the outgoing model and $850 more than the average Toyota Avalon."

      Is it really any kind of helpful indicator to say that the price of the new Taurus runs $6,300 more than the old model? Of course its fetching more, it went from mid-size to full-size! The Avalon comparison is helpful though.
        • 4 Years Ago
        The older model was mid-size, but the rebadged 500 model was a full-size.
        • 4 Years Ago
        "Is it really any kind of helpful indicator to say that the price of the new Taurus runs $6,300 more than the old model? Of course its fetching more, it went from mid-size to full-size! The Avalon comparison is helpful though. "

        they're referring to the 2005-2009 Five Hundred/Taurus. It's the same size class (even the same platform, D258. the old Taurus was DN101/D186.)
        • 4 Years Ago
        Not to mention the paying off of $7 Billion in debts. Ford has good momentum going. Being one of the hot brands right now not only are they needing fewer incentives but they are selling fully loaded cars making each one a good money maker. This is a far better strategy than dumping base model junk on the market at a loss to keep factories going.
        • 4 Years Ago
        I never get any love for anything I send it :p
        • 4 Years Ago
        Looks like they updated it...with no love for Andrew L for correcting them.
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