• Jul 23, 2010
2008 Buick Regal Concept – Click above for high-res image gallery

Buick conducted another in its series of webchats and this time product marketing director Roger McCormack attended the party. One of the first real signs of the brand's rebirth came three years ago with the debut of the Riviera concept. Since then, Buick has focused on launching its mainstream, higher volume products like the LaCrosse and Regal, and the Riviera coupe has languished on the sidelines.

However, McCormack says the coupe concept could live on as a production model. He acknowledged that a coupe is receiving "very strong consideration" and admitted that a convertible would help excite customers, but wasn't prepared to make any announcements. Even a wagon was not ruled out and could be among the first to join the lineup. A be-hatched version of the Insignia already exists in Europe and a prototype with Regal badges has been spotted in Michigan in the past. No doubt Buick will be watching the sales of the Acura TSX Sportswagon when it arrives this fall in deciding what to do with the Regal. The full transcript of the chat is available here.



[Source: Buick]


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    • 1 Second Ago
  • 58 Comments
      • 4 Years Ago
      I live in Spain and if the Opel Insignia will be sold as the Buick Regal in America, why not sell this coupe as an Opel in Europe? Coupes really sell well in Europe and this one looks very good.
      • 4 Years Ago
      this looks nothing like any Buick I've ever seen except for the badge.

      • 4 Years Ago
      I'd like to see a hint of boat tail in the rear.
      • 4 Years Ago
      Riviera concept is sexy.
      If GM wants Gen X to look at the brand, this is what they need.
      The gull wing is needless markup.
      A fast and cool image & a big Mad Man ad campaign, MIGHT reinvent the brand.
      • 4 Years Ago
      Shouldn't the Velite concept at least be mentioned here?

      If this coupe/conv offering is as good as what we've seen so far, I might be interested. Imagine finally bringing over the Insignia OPC engine for one of them!
        • 4 Years Ago
        God no.
        The Velite can't hold a candle to the Riv concept. It definitely is more "old GM" than "new GM."
        It had parts and pieces of it that looked good, but the whole package just wasn't cohesive enough.... like they 1/2-assed the design, like they were so known to do with their cars. This Riv is quite the stunner from all angles.
        • 4 Years Ago
        The Riviera concept is light years ahead of the old Velite. The Velite would have been OK when it was revealed, but the Riv completely blows it out of the water.
      • 4 Years Ago
      I wouldn't hold my breath for the Riv Coupe. Any coupe would probably be based on the coupe version of the Opel Insignia.

      http://www.motorauthority.com/blog/1047443_rendered-buick-regal-coupe
        • 4 Years Ago
        What's a Riviera if not a coupe?
      • 4 Years Ago
      a Camaro-based boat-tail Riviera would do wonders for the brand's raison d'etre. Especially a convertible version!
      • 4 Years Ago
      Should be successful....

      ..in China
        • 4 Years Ago
        I've never been a big fan of Buick, but that's a good looking car - I'm impressed.
        • 4 Years Ago
        The Riviera concept is pretty enough to sell well in the US as well as China.

        Throw a turbo-6 under the hood, and it's a no brainer as a poor-man's baby Aston.
        • 4 Years Ago
        Their cars are not so bad here, but mid-luxury seems to not sell so well here.
      • 4 Years Ago
      Let's be honest: if this car ever sees the light of day, it won't be as handsome of the concept. The details -- like the many little headlight bulb, the blue accent lighting, the inlet under the front headlights, and much of the brushed aluminum -- will have to be cut back and modified.

      GM also needs to avoid its mistakes of yore, as well. This car cannot be positioned too closely to the CTS coupe or it will unnecessarily syphon off volume. I know what you're thinking -- "this car will be softer sprung, and built on a bigger platform, so it won't cater to the same driver!" And to that, I will say -- "a larger, soft-sprung coupe is the exact kind of car that will cement in Buick's old image."

      This car looks good -- but would you really want to own it over the competition that's already out there?
      • 4 Years Ago
      Great looking car, always loved the old one on that chassi, Riv, Toranado, Eldorodo. Ammerica needs a really nice coupe again.
      • 4 Years Ago
      Nice car i'll take one.
      • 4 Years Ago
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