• Jul 22, 2010
2011 Ford Explorer grille – Click above for teaser gallery

Earlier today, Ford hit its 30,000 fan for the 2011 Explorer Facebook page, so the automaker could give away one all-new unibody 'ute to a lucky follower. To celebrate meeting its goal, Ford has posted yet another teaser, showing off the new Explorer's grille. But enough with the teasers. When can we actually see it in person? Glad you asked...

This coming Monday, Ford will reveal the Explorer at live events across the U.S., including New York, Chicago, Los Angeles and at the "glass house" in Dearborn, MI. At a preview of the Explorer in Dearborn earlier this week, marketing VP Jim Farley discussed how Ford plans to drum up interested in the Explorer, and based on the success of last year's Fiesta Movement social media campaign, the Explorer will be omnipresent online and elsewhere in the lead-up to the on-sale date late this year.

According to Farley, the Fiesta campaign required only 10 percent of what a typical new vehicle launch costs, but it overwhelmingly succeeded in establishing name recognition for the small car well ahead of its arrival in showrooms. Given that America already knows the Explorer, Ford will be focusing on how it's "reinvented the SUV for the 21st century." We can't tell you more at the moment, but look forward to full details this Monday 12:01 AM EDT.



[Source: Ford]


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  • 37 Comments
      • 4 Years Ago
      To reveal it ? Hihi... I think by now everybody interested know how does it looks... only some details remain hiden... No ?
        • 4 Years Ago
        I think you were voted down because it looks nothing like the Taurus X. At all! It's the best looking SUV I've personally ever seen! And like most other fellow AB-ers, we saw it completely unwrapped from all angles when a photographer was near it while it was being transported and the cover that was on it blew off.

        Check again! You may like it!
      • 4 Years Ago
      Does anyone know if both the Edge and the Flex will remain in the Ford line-up after the new Explorer CUV is released?

      The Taurus X (aka Freestyle) was rightfully dropped when there were 3 overlapping CUVs in their line-up and now that the Explorer is another over-lapping CUV, I assume the Flex and/or Edge would be deep-sixed as well.
        • 4 Years Ago
        @muttons Yes. Different cars, on the same chassis, looking completely different, and serving completely different niches in the market.

        Same as VW does with the GTI/Golf riding on the same chassis as a Jetta. Sure, there are some people that cross-shop, but the majority are interested in one or the other.
        • 4 Years Ago
        The Explorer will be aimed at a very different market than the Flex currently is. While the Flex will be aimed at more of the trendy, urban group where the Explorer will be geared towards the "active" family that camps, fishes, etc. The Explorer will also cover the group that needs or wants that size of a vehicle but is put off by the Flex and it's polarizing styling. Ford would love to keep the Flex even though it's not the volume sales success because it has done very well in conquest sales from other brands. Same can be said for the Edge in terms of conquest but it's volume is very good. This is key into turning import homes into Ford homes, making that first new car for junior a new Focus versus a Civic or Corolla.

        The market is becomming very fragmented and the overlap of the Flex and Explorer is fine until that changes. You see other automakers overlapping products from Nissan and it's vast array of SUV's and CUV's to Volkswagens Passat and CC and the Subaru Outback and Forester. This will give Ford something a little different that will lure a different set of customers than the Flex does (or doesn't).

        If any vehicle goes away I see the Expedition fading away.
        • 4 Years Ago
        I dont think they will kill either, Edge = 5 passenger and Flex is like a low riding wagon.
        • 4 Years Ago
        No way in hell are they going to drop the Edge those things sell like hot cakes I see them everywhere around Hampton Roads.
        • 4 Years Ago
        Thank heavens there are some other commenters besides me who understand the niche that the Explorer fills. I was getting tired of explaining it. 3 row high riding SUV. Period. Ford doesn't have one (besides the Expedition, which is a completely different class). Yes, we know it is essentially a CUV based on the same platform as the Flex, but they are COMPLETELY different in appearance and purpose. People buying the Flex would most likely not be interested in the Explorer and vice versa. Would I like to see the Explorer with more offroad capability? Yes. But I don't delude myself into thinking TRUE offroad capability comes into the buying decisions of even 10% of the Explorer customer base. WE (people on Autoblog) don't represent the vast majority of car buyers. Just the fact that we scrutinize cars enough to live on a car website puts us in an entirely different customer class. One that doesn't make up much of the market.

        All the complaining I see about the Explorer overlapping and not one mention of other companies that do the same thing. Toyota is probably the worst offender. Toyota has 8 CUV/SUVs that cover the same market Ford covers with 5.
      • 4 Years Ago
      The Explorer won't go into PRODUCTION until the end of 2010. This won't be in the showrooms in the Fall like many thought. Expect to see this in the showroom in Dec 2010/Jan 2011. Everyone be patient. There's no alternative.

      If I had to guess it'll start at $33k and go up to $45k. Greeeeeaaaattt.
        • 4 Years Ago
        I've got a serious question for the engineers/mechanics on the blog. If Ford is basically using existing technology (twin turbo eco boost, etc.) to get comparable hp and torque from a 4 cyl. vs. a 6 cyl. AND it gets ~20% better MPG, why hasn't anyone done this before.

        OR

        Is Ford's ecoboost engine really a technological breatthrough.
      • 4 Years Ago
      Dang. What a tease! I'm not even in the market for a crossroader and I'm chomping to see what this thing looks like. Marketing gets me every time.
        • 4 Years Ago
        LOL! You & I both!
      • 4 Years Ago
      Okay, Ford. You know when you've been at a strip club so long, it starts getting really boring? Well, this longass tease is getting really boring.
      • 4 Years Ago
      Statistically, only 1500 of those 30k explorer lovers have ever gone offroad. Once.

      So they're driving a vehicle with a 3x higher deathrate and 27x higher likelyhood to kill another driver for no reason whatsoever, other than they can't admit they need a minivan.
        • 4 Years Ago
        Yes. Heaven forbid people be allowed to purchase cars because they LIKE them. Communist.
        • 4 Years Ago
        @ Gruv
        Do u just hate everything with 4wheel drive or is more than a few inches of the ground?
        • 4 Years Ago
        You have a valid point efficiently stated. However, this just goes to prove that car buyers don't make decisions on logic, but emotion, me included I hate to admit.
        • 4 Years Ago
        "The only solution is more wagons. Seriously, why dont we get more wagons ?"

        And more cowbell!

        • 4 Years Ago
        Dont be a jackass.
        • 4 Years Ago
        Yeah, I'm totally a communist dude. I should be allowed to put grenades and proximity mines on my bumpers. Nevermind that I might kill someone or maim someone for life pointlessly, it's FREEDOM.

        PS: Gov regulations already limit your choice of vehicles. So much for your "freedom", d-bag.
      • 4 Years Ago
      Yep....it's gonna be ugly
        • 4 Years Ago
        Don't be a jackass.
      • 4 Years Ago
      Hmm...the new Grand Cherokee and Durango/Magnum are looking alot better now...
      • 4 Years Ago
      I doubt very much they have reinvented the SUV ... unless it gets 40 MPG towing 5000 pounds. It's mileage is better but still horrible. Where's the carbon fiber composite frame or body? If you want to say you're reinvented something, how about some real innovation.
        • 4 Years Ago
        EcoBoost, variable rate AC compressor, aluminum hood, i'm sure there's plenty more we'll learn about once it's released on monday. In the meantime stop hatin' on the most popular SUV ever made.
        • 4 Years Ago
        Carbon Fiber? So, I take it you've discovered a way to mass produce it for the same cost as stamped aluminum or steel? Or were you thinking you're in the market for a $150,000+ SUV?
        • 4 Years Ago
        @ merlot066

        as well as one of the most hated of all time. This was the vehicle that started the SUV craze. Yea, it wasn't the 1st one out, but as the 1990's came to a close these things were EVERYWHERE. People hate em or people love em. I myself am an ex Explorer owner (02' Eddie Bauer 4.0) which I sadly no longer have due to a drunk driver. My roommate has an 03' Explorer Sport (2 door), and my dad had a '96 XLT.

        The only thing I'm not liking is the fact there going to a uni-body and becoming more crossover than SUV. But then again, if your gonna tow, just spend 2K more and get an Expedition. I just hope this thing lives up that way when I graduate from college in 2 yrs, I can get one :)
        • 4 Years Ago
        I think it'll do just fine towing what most people tow. Most people have pretty modest boats or equipment trailers. If you want to tow something huge, you can afford a big pickup for a dedicated towing vehicle.
      • 4 Years Ago
      Can't even tell you how much I don't care about the Explorer.
        • 4 Years Ago
        fixit: I don't care about your not caring about my not caring. I also don't care about everyone else's not caring about my not caring.

        You should take a little more care with your grammar. That, not which.

        • 4 Years Ago
        Nobody cares about what you don't care about. Just scroll past the articles which don't interest you.
        • 4 Years Ago
        So why did you even comment if you don't care? Why did you even click on the blog post?
        • 4 Years Ago
        My comment was a poorly-worded rebuke to this interminable strip tease of what will inevitably be a very boring car. If this was the successor to the Alfa 8C, I'd be all about it. But this is a mass-market pretend-truck. Doesn't the whole thing seem oxymoronic?
      • 4 Years Ago
      Sure it looks just like a Land Rover grille, but I really like the Land Rover grille.
        • 4 Years Ago
        I'm totally drooling all over the new design direction Ford is taking. I never thought I'll ever live to see the day I have to take a second look when I see a Ford going by. Good on the blue and oval.
      • 4 Years Ago
      Any one remember the 10 mustang teasers now that was annoying. Also I hope ford has given the explorera 8 seating configuration. To compete with its lambda competitors. And rear skyroof those rear pillars is giving my closed in feeling!
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