• Jul 22nd 2010 at 12:01AM
  • 46
2011 Lincoln MKZ Hybrid – Click above for high-res image gallery

Lincoln has dropped a bit of a surprise with the pricing of the 2011 Lincoln MKZ hybrid. Unlike most other hybrid vehicles, there will be no price premium compared to the cheapest conventional model. The MKZ hybrid, with its 2.5-liter four cylinder hybrid powertrain, will start at $35,180 including destination and delivery. That's the same price as the front-wheel drive 3.5-liter V6-powered model.

For those keeping track, that puts the price at about $350 under the base Lexus HS 250h, which would seem to be its main competitor. Further, its 41 miles per gallon in the city is 6 mpg better than the Lexus – which, of course, is supposed to be the whole point of a hybrid vehicle. Add in arguably more attractive styling and the new Lincoln hybrid may well find itself with quite a following in the marketplace. Check out all the details in the press release after the break.

[Source: Lincoln]
Show full PR text

  • Lincoln is making automotive history with the launch of the new 2011 Lincoln MKZ Hybrid, offering luxury customers a premium hybrid sedan at the same base price as its conventional gas sibling, with an MSRP starting at $35,180
  • The new 2011 Lincoln MKZ Hybrid offers modern luxury car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a world-class hybrid at an amazing price
  • The 2011 Lincoln MKZ Hybrid is the most fuel-efficient luxury sedan in America with an EPA-certified 41 mpg – 6 mpg better than the hybrid from Lexus, the HS 250h. The Lincoln MKZ Hybrid also offers more standard luxury and segment-exclusive safety features, and at a better price than the Lexus HS 250h
Dearborn, Mich., July 22, 2010 – Lincoln's new MKZ Hybrid – the most fuel-efficient luxury car in America – will be a standout in the marketplace for another unique distinction when it goes on sale this fall: It will be priced the same as its conventional gas sibling.

"Lincoln is about delivering luxury standard," said John Felice, general manager, Ford and Lincoln Marketing. "Whether it's our new MKX with standard MyLincoln Touch™ technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value."

When the 2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an MSRP starting at $35,180, including destination and delivery. The pricing is identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the MKZ Hybrid's nearest competitor.

Lincoln is the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas sibling.

The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln brand's philosophy of bringing luxury standard to customers. From standout product design, and class-leading technology and powertrains that deliver top performance and fuel efficiency, Lincoln is changing the game in the luxury market.

2011 Lincoln MKZ Hybrid redefines future of American luxury

The new 2011 Lincoln MKZ Hybrid is a game-changing vehicle that offers modern car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a hybrid vehicle at an amazing price.

Building on Ford's reputation as a world leader in electrified technology, the 2011 Lincoln MKZ Hybrid uses the company's second-generation hybrid technology – the 2.5-liter Atkinson-cycle I-4 hybrid engine – named one of Ward's 2010 "10 Best Engines." The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.

The Lincoln MKZ Hybrid delivers a 41 mpg fuel economy rating in the city, topping its only near competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus with more passenger space, more standard luxury and segment-exclusive safety features.

The following features come standard on the 2011 Lincoln MKZ Hybrid. They are either not offered at all on the Lexus HS 250h, or are available at an extra cost:

* SmartGauge™ with EcoGuide – Ford's highly successful interactive technology provides real-time information to help drivers maximize fuel efficiency, and coaches drivers on how to optimize hybrid performance. Lincoln takes SmartGauge to the next level of engagement by giving drivers enhanced positive feedback on long-term fuel efficiency and driving performance through the "growth" of virtual small flowers on the system's right-most screen. Lincoln's white flowers, inspired by apple blossoms, remain permanently unless long-term fuel economy is reset.

* Genuine wood trim – In addition to their exquisite appearance, the Swirl Walnut and Olive Ash wood trims offered in the Lincoln MKZ Hybrid are eco-friendly as well. The veneers come from well-managed forests, as defined by strict environmental, social and economic standards, and from other rigorously controlled sources.

* Bridge of Weir leather-trimmed seats – The world-renowned luxury leather from Scotland is unembossed, allowing the natural beauty and character of the grain to shine through. The leather is milled for up to 12 hours to ensure a buttery, soft hand, and Bridge of Weir uses a chromium-free tanning process, which makes it easier to recycle.

* Lincoln SYNC® – The Lincoln-exclusive voice-activated communications and entertainment system provides an omnipresent link to contacts and information. In addition to Bluetooth® phone, audible text and MP3 player capabilities, Lincoln customers also can access Vehicle Health Report and 911 Assist™.

* 10-way power passenger seat – The seat is designed to accommodate a diverse group of passengers. Memory functions enable passengers to fine-tune and recall positions.

* Power driver memory seat settings – The driver seat memory feature helps ensure personal seating preferences anytime, with the touch of a button.

* Heated and cooled front seats – This uniquely engineered system delivers exceptional heating and cooling comfort.

* Reverse sensing system – This system senses what drivers might not see behind them and relays an audible alert if objects are near, which increases in frequency the closer a driver gets.

* Keyless entry keypad – This Lincoln-exclusive feature provides secure entry at a driver's fingertips. A personal combination holds a memory for driver preferences. So if an owner is out for a run and doesn't want to take the keys along, the vehicle can be opened with the touch of a few buttons.

* Easy Fuel® (capless fuel filler) – This Lincoln-exclusive feature uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap. That means no more fumbling to remove and tighten the cap and less fuel odor on a driver's hands.

* Personal Safety System™ – This Lincoln-exclusive suite of seven protection technologies work together as a system to help protect vehicle occupants. The system includes dual-stage front airbags and an occupant classification system to sense whether the passenger seat is occupied. It tailors – or suppresses – airbag deployment to help provide an appropriate level of protection. It also features the Ford Belt-Minder® system to remind front seat occupants to buckle up.

* MyKey™ – This Lincoln-exclusive feature allows parents to program a key to limit speed and audio volume to encourage teens to drive safer and improve fuel efficiency. It also encourages seat belt use, provides earlier low-fuel warnings, and can be programmed to sound chimes at 45, 55 and 65 mph.

* Integrated spotter mirrors – The traditional sideview mirrors are designed with a secondary convex spotter mirror in the top outer corner, which provides a view of the driver's blind spot. When traffic enters the driver's blind spot on either side of the vehicle, it is visible in the secondary convex mirror, alerting the driver of obstacles.

* Acoustic laminated windshield – This windshield features a layer of sound-absorbent vinyl sandwiched between two sheets of glass, which enhances interior quietness.

"Customers are very enthusiastic about the MKZ Hybrid and we think they will be even more excited to learn they sacrifice nothing to be able to go green in style," said Felice. "We're launching a world-class hybrid that beats all competitors, and at an introductory price that is sure to draw the interest of new customers to Lincoln."

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      • 5 Years Ago
      This would have been a good opportunity to dump the MKZ name for an actual name.
      • 5 Years Ago
      It's still an over priced Fusion if you ask me.....
        • 5 Years Ago
        And that's not a bad thing, at all.
        • 5 Years Ago
        For FORD it's a great thing but for the consumer it's not so great...Lincoln is following the same path of Mercury...
      • 5 Years Ago
      i almost forgot how bad the mileage is on the lexus.

      thanks for reminding me what a joke the HS250 is.
      • 5 Years Ago
      Arguably more attractive styling? What are you smoking? The MKZ, while it might be somewhat plainclothes looking, is a very good looking vehicle. The Lexus? WTF were the designers thinking? It's awful looking!
      • 5 Years Ago
      Ford I would take one of these and drive it around for you. Slap some big Hybrid stickers all over it. Throw a couple of cases brochures in the trunk and let me go.
      • 5 Years Ago
      Ford just keeps 'em coming. ~40mpg in a car that big and heavy? damn.

      I wonder what kinda MPG / power Ford could pull if they made a prius competitor with their 1.6L TI-VCT motor running in Atkinson cycle.

      That would hurt.
        • 5 Years Ago
        I'd say yes, smart idea... but there would be no other application for a 1L motor in Ford's American lineup. It would make more sense to recycle the 1.6.

        And a turbo hybrid seems like it would be as expensive as buying an electric car. Also, the engine bay.. you'd probably have to drop the engine out the bottom to change the oil, lol.
        • 5 Years Ago
        They should make a 1L EcoBoost hybrid fiesta and shoot for 80 MPG. I'm sure they could do it.
      • 5 Years Ago
      The big news here is not necessarily about the MKZ... it's that a hybrid will carry no premium over it's gasoline-powered cousin.

      That's huge news folks.

      I mean sure, this is a (near) luxury vehicle, so there should be enough of a profit margin in the price to cover the extra cost of the hybrid powertrain. And sure, this is also a fairly low-volume car and this could simply be mostly a marketing move....

      BUT when it comes down to it, this still is more proof that hybrid costs are dropping, to the point where their extra cost is (or soon will be) essentially negligible over a regular ICE car... all while their benefits are increasing.

      This is pretty much a smack upside the head to all those fools that would constantly say "hybrids will never be economically feasible" or other nonsense like that. Hybrids were (and kind of still are) brand spankin' new technology and it's taken about a dozen years, but they are almost at the point where they will cost about what a regular car will cost... that's a hell of a price breakthrough.
      • 5 Years Ago
      I imagine I'd get really good at backing into parking spots if I bought this. The front is so cool, the back.....
      • 5 Years Ago
      Are the comments section looking funky for anyone else out there?
        • 5 Years Ago
        Yes, looks like they're in the middle of yet another design refresh.. or someone just plain messed up the wordpress .CSS file.
        • 5 Years Ago
        Yes, very funky.

        Something is messed up with the coding for this page.
        • 5 Years Ago
        @ MiddleWay

        That's good, I thought it might be my browser (Opera and its incompatibility with sites has already kicked me from engadget).
        • 5 Years Ago
        Yes, there's sumpin goin' on here.
      • 5 Years Ago
      Does Alex Severinsky get a piece?
      • 5 Years Ago
      I'll wait for the fully loaded Hyundai Sonata Hybrid for $10K less, same MPG and all the same tech and quality. And on top of that you get a $3500 tax rebate.
        • 5 Years Ago
        GOOD for you, send $30,000 to the Koreans and 3.2 more jobs here just so you can get what YOU WANT. Mommy bake him some cookies !!!!! Please drive a Ford or Lincoln and truly compare EVERYTHING before you shoot your kids and grandkids in the back. Wake up America !!!!
        • 5 Years Ago
        It doesn't have SYNC, it doesn't have a THX system (which is very good), and Hyundai definitely doesn't have the cache that Lincoln has.

        Different market.
    • Load More Comments