• Jul 22nd 2010 at 12:01AM
  • 24
2011 Lincoln MKZ hybrid – Click above for high-res image gallery

Lincoln has dropped a bit of a surprise with the pricing of the 2011 Lincoln MKZ hybrid. Unlike most other hybrid vehicles, there will be no price premium compared to the cheapest conventional model. The MKZ hybrid will start at $35,180, including destination and delivery, the same price as the front wheel drive 3.5-liter V6 model.

That puts the price at about $350 under the base Lexus HS250h. With city fuel economy that is six miles per gallon better than the Lexus and, arguably, much more attractive styling, the Lincoln hybrid may well find itself with quite a following in the marketplace.



[Source: Lincoln]

PRESS RELEASE

LINCOLN MAKES HISTORY WITH PRICING FOR AMERICA'S MOST FUEL-EFFICIENT LUXURY SEDAN – 2011 MKZ HYBRID
  • Lincoln is making automotive history with the launch of the new 2011 Lincoln MKZ Hybrid, offering luxury customers a premium hybrid sedan at the same base price as its conventional gas sibling, with an MSRP starting at $35,180
  • The new 2011 Lincoln MKZ Hybrid offers modern luxury car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a world-class hybrid at an amazing price
  • The 2011 Lincoln MKZ Hybrid is the most fuel-efficient luxury sedan in America with an EPA-certified 41 mpg – 6 mpg better than the hybrid from Lexus, the HS 250h. The Lincoln MKZ Hybrid also offers more standard luxury and segment-exclusive safety features, and at a better price than the Lexus HS 250h

Dearborn, Mich., July 22, 2010 – Lincoln's new MKZ Hybrid – the most fuel-efficient luxury car in America – will be a standout in the marketplace for another unique distinction when it goes on sale this fall: It will be priced the same as its conventional gas sibling.

"Lincoln is about delivering luxury standard," said John Felice, general manager, Ford and Lincoln Marketing. "Whether it's our new MKX with standard MyLincoln Touch™ technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value."

When the 2011 Lincoln MKZ Hybrid goes on sale this fall, it will have an MSRP starting at $35,180, including destination and delivery. The pricing is identical to the 2011 Lincoln MKZ gas model and below the 2010 Lexus HS 250h, the MKZ Hybrid's nearest competitor.

Lincoln is the first automaker to offer luxury customers a premium hybrid vehicle with an MSRP that matches its conventional gas sibling.

The decision to offer the Lincoln MKZ Hybrid and gas models at the same price point is another example of the Lincoln brand's philosophy of bringing luxury standard to customers. From standout product design, and class-leading technology and powertrains that deliver top performance and fuel efficiency, Lincoln is changing the game in the luxury market.

2011 Lincoln MKZ Hybrid redefines future of American luxury

The new 2011 Lincoln MKZ Hybrid is a game-changing vehicle that offers modern car buyers all the indulgence of a premium midsize sedan and all the environmental benefits of a hybrid vehicle at an amazing price.

Building on Ford's reputation as a world leader in electrified technology, the 2011 Lincoln MKZ Hybrid uses the company's second-generation hybrid technology – the 2.5-liter Atkinson-cycle
I-4 hybrid engine – named one of Ward's 2010 "10 Best Engines." The system combines the best attributes of the gasoline engine and electric battery-driven motors to deliver optimal performance and fuel economy.

The Lincoln MKZ Hybrid delivers a 41 mpg fuel economy rating in the city, topping its only near competitor – the 2010 Lexus HS 250h – by 6 mpg. It also trumps the Lexus with more passenger space, more standard luxury and segment-exclusive safety features.

The following features come standard on the 2011 Lincoln MKZ Hybrid. They are either not offered at all on the Lexus HS 250h, or are available at an extra cost:
  • SmartGauge™ with EcoGuide – Ford's highly successful interactive technology provides real-time information to help drivers maximize fuel efficiency, and coaches drivers on how to optimize hybrid performance. Lincoln takes SmartGauge to the next level of engagement by giving drivers enhanced positive feedback on long-term fuel efficiency and driving performance through the "growth" of virtual small flowers on the system's right-most screen. Lincoln's white flowers, inspired by apple blossoms, remain permanently unless long-term fuel economy is reset.
  • Genuine wood trim – In addition to their exquisite appearance, the Swirl Walnut and Olive Ash wood trims offered in the Lincoln MKZ Hybrid are eco-friendly as well. The veneers come from well-managed forests, as defined by strict environmental, social and economic standards, and from other rigorously controlled sources.
  • Bridge of Weir leather-trimmed seats – The world-renowned luxury leather from Scotland is unembossed, allowing the natural beauty and character of the grain to shine through. The leather is milled for up to 12 hours to ensure a buttery, soft hand, and Bridge of Weir uses a chromium-free tanning process, which makes it easier to recycle.
  • Lincoln SYNC® – The Lincoln-exclusive voice-activated communications and entertainment system provides an omnipresent link to contacts and information. In addition to Bluetooth® phone, audible text and MP3 player capabilities, Lincoln customers also can access Vehicle Health Report and 911 Assist™.
  • 10-way power passenger seat – The seat is designed to accommodate a diverse group of passengers. Memory functions enable passengers to fine-tune and recall positions.
  • Power driver memory seat settings – The driver seat memory feature helps ensure personal seating preferences anytime, with the touch of a button.
  • Heated and cooled front seats – This uniquely engineered system delivers exceptional heating and cooling comfort.
  • Reverse sensing system – This system senses what drivers might not see behind them and relays an audible alert if objects are near, which increases in frequency the closer a driver gets.
  • Keyless entry keypad – This Lincoln-exclusive feature provides secure entry at a driver's fingertips. A personal combination holds a memory for driver preferences. So if an owner is out for a run and doesn't want to take the keys along, the vehicle can be opened with the touch of a few buttons.
  • Easy Fuel® (capless fuel filler) – This Lincoln-exclusive feature uses an integrated spring-loaded flapper door to eliminate the need for a fuel tank screw cap. That means no more fumbling to remove and tighten the cap and less fuel odor on a driver's hands.
  • Personal Safety System™ – This Lincoln-exclusive suite of seven protection technologies work together as a system to help protect vehicle occupants. The system includes dual-stage front airbags and an occupant classification system to sense whether the passenger seat is occupied. It tailors – or suppresses – airbag deployment to help provide an appropriate level of protection. It also features the Ford Belt-Minder® system to remind front seat occupants to buckle up.
  • MyKey™ – This Lincoln-exclusive feature allows parents to program a key to limit speed and audio volume to encourage teens to drive safer and improve fuel efficiency. It also encourages seat belt use, provides earlier low-fuel warnings, and can be programmed to sound chimes at 45, 55 and 65 mph.
  • Integrated spotter mirrors – The traditional sideview mirrors are designed with a secondary convex spotter mirror in the top outer corner, which provides a view of the driver's blind spot. When traffic enters the driver's blind spot on either side of the vehicle, it is visible in the secondary convex mirror, alerting the driver of obstacles.
  • Acoustic laminated windshield – This windshield features a layer of sound-absorbent vinyl sandwiched between two sheets of glass, which enhances interior quietness.
"Customers are very enthusiastic about the MKZ Hybrid and we think they will be even more excited to learn they sacrifice nothing to be able to go green in style," said Felice. "We're launching a world-class hybrid that beats all competitors, and at an introductory price that is sure to draw the interest of new customers to Lincoln."



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    • 1 Second Ago
  • 24 Comments
      • 5 Years Ago
      Wow. I can say I am impressed with Ford/Lincoln lately. So let me get this straight Lincoln MKZ hybrid is Larger, heavier, and faster (based on the ford fusion with a 7.0sec 0-60 time vs the HS250h's 8.5sec). So I guess Lexus has to stop touting the most fuel efficient luxury car. Not to mention the standard features on the MKZ hybrid is pretty note worthy, like heated and ventilated seats, 10 way power seats with memory, both of which on the HS250h, thanks to Lexus packaging is a 3k premium (it's only available on the premium HS250h starting at 37k).

      And before the nay sayers come to state "it's a Lexus". I have driven a HS250h and it's a far from "Lexus Quality" as you can get. Small/cramped, unrefined ride, loud engine noise (not a nice "note" when pushed, the engine is coarse and LOUD), Cheap interior with far too much plastic than you find in a 24k prius. add to that the 4 major recalls that the HS has suffered since the release of the hs less than a year ago!
        • 5 Years Ago
        @Middle Way
        Just for a lark, go to a lexus dealership sit in the base HS250h(infact sit in the premium model) then sit in a IS250. Feel the leather, The HS feels so cheap, like it would tear if you moved. Feel the dash board, its hard rough "eco-plastic". Look for wood trim... you might find two tiny strips of it. If they wanted to be green, they could have used bamboo for wood trim. The IS doesn't suffer from any of those draw backs and it's the same price.

        The HS is ~3700lbs and gets 35/34 mpg (city/highway) with 0-60 at 8.5 sec. The MKZ Hybrid is >4200lbs and gets 41/36mpg with a 0-60 at ~7.5 sec. How can Lexus explain this away? I could understand if the car was quicker or heavier/larger which would explain the lower mpg, but that's not the case.

        What is the case is Lexus is using 4/5 year old tech out of the Toyota Camry Hybrid(which still uses the same tech since 2006) and not new more efficient tech in the 2010 Prius (that could still be mated to the camry's 4cyl). It's a sad outcome of cost savings and parts sharing that people have lauded american car companies for but turn a blind eye to toyota/lexus. This is coming from a guy(me) that has owned nothing but japanese cars.

        @letstakeawalk
        you are correct that the HS250h is based on the toyota avenis(europe only model), But given the size, shape and general appearance of the HS, one could easy mistake it for a corolla. You definitely see the toyota roots come through in the HS and it's not in a good way.

        I too have driven a Ford Fusion Hybrid and the only thing I didn't like was the overly chromed front end.
        • 5 Years Ago
        Damn, the HS250 is really that bad? i was hoping it would be Lexus quality, at least.

        Never been a fan of the look myself. If it's that noisy and plastic, makes me wonder if it's a Corolla in disguise. The form factor and body shape of the two cars are very similar, after all. And both cars fit the 2.4L motor in the engine bay.

        Could explain things!!

        BTW, the HS250 is ~3700lb. Can you believe that? all that weight in that small package.
        • 5 Years Ago
        "Never been a fan of the look myself. If it's that noisy and plastic, makes me wonder if it's a Corolla in disguise."

        The HS is based on the Toyota Avensis.

        http://www.carblog.co.za/wp-content/uploads/2008/09/new-toyota-avensis.jpg


        Count me in on the Lincoln side. Having driven the Fusion and the Milan (and enjoyed both), I really would like to try out the MKZ...
      • 5 Years Ago
      not green. peak oil cometh
        • 5 Years Ago
        yeah you're right. dwindling supply and trippling of demand. what could possibly go wrong.
        peak oil is certain now. only your sheepish mind can't handle it.

        the only question at this point is will it hit critically hard and destroy the world's economy or will it just be a lead blanket on everything and keep the economy down for a decade or two until some bright autocompany says, maybe we should make electric cars?
        • 5 Years Ago
        You know you guys are arguing a moot point, right? Who cares your reasons for wanting to cut the cord with oil, the fact remains you both WANT TO GET OFF OIL!

        Dan, stop being such a zealot. He didn't say you were wrong or even disagree with peak oil, he merely thinks other reasons are more important than your reason.
        • 5 Years Ago
        Peak oil is irrelevant. Even if it weren't true, oil would still pollute, still leave our economy vulnerable to price hikes from a hostile cartel, and still fund terrorism and related extremism. Those are the real issues, not claims of doomsday shortages, which have been made for over a century and always proven wrong.
        • 5 Years Ago
        Epyx, he said "Those are the real issues, not claims of doomsday shortages, which have been made for over a century and always proven wrong."
        stop being a peace maker and grow a spine and side with reason.
      • 5 Years Ago
      The one question I have not been able to answer is, did Lincoln reposition the battery so the fold down rear seats are still available, or is it the same as the Fusion with the battery blocking the seat back? I can live with the reduced trunk space, but only if the seats can still fold down. Can't tell you how many times I have brought long boards or pipes home in my Jetta. 30 10' sections of lawn sprinkler pipes, and the trunk lid could still close!
        • 5 Years Ago
        You could always just get a removable roof rack for those sorts of trips.
        • 5 Years Ago
        That assumes I am making a planned trip for something (and my example certainly was!). Many times it's my wife finding something that we weren't expecting to buy, and I need a large enough trunk for the granddaughter's stroller. My Jetta has a huge trunk, and folding down a seat opens it for major size packages.

        However, that's a good thought to keep. Have to admit I didn't even think of it!
      • 5 Years Ago
      Excellent.
      • 5 Years Ago
      Maybe Honda could start putting this Ford powertrain in their CRZ. ~1000lbs less and far better aerodynamics means it would be a screamer, with 50mpg easy.. lol
      • 5 Years Ago
      Interesting development. One of my arguments for flex-fuel vehicles over hybrids has been price - it costs only about $130 for an automaker to add alcohol fuel compatibility, compared to thousands for hybrid capability. Looks like Ford has decided to court goodwill with the public, media, or government with this step.

      But non plug in hybrids are just a fancy, complicated, expensive (to somebody, if not the retail buyer) way to save on gasoline, and fuel efficiency is irrelevant. Fuel demand is rising worldwide (India, China) but also just within the US so fast that even enormous efficiency increases cannot match it. Even if they could, OPEC could just cut production to match and make as much money as before with higher per-unit prices.

      So the key thing is not how much fuel you use, it's WHAT FUEL. Hybrids and "drill baby drill" are just two sides of the same futile coin - of remaining trapped in oil dependency and trying hoplessly to get mitigate the damage. The way out is alternate fuel, and the most practical alternate fuel is alcohol fuel in flex fuel vehicles.

      That's why I'm still miffed because there's still no flex fuel MXZ in Ford's lineup. It makes no sense. With the other two models in the lineup, the Ford Fusion and Mercury Milan, buyers get the full range of choices: gasoline-only, flex fuel, and hybrid. But with the Lincoln, the flex fuel option disappears. Why??
        • 5 Years Ago
        Corn ethanol gets a bad rap. Even while ethanol corn production has gone up several fold in the past decade, food corn has gone up, rather than down. There's enormous slack capacity in the ag sector, both in cropland and manpower, to accommodate a huge increase in biofuel production, without at all affecting the food supply. Ethanol corn's energy and water needs are also wildly overestimated by its critics, who wrongly assume that it is irrigated.
        • 5 Years Ago
        Because almost of the fuel ethanol available in the US is made from corn. That is stupid, because fuel ethanol derived from corn offers no net reduction in fossil carbon emissions and competes with food crops for land and water. If the US was serious about fuel ethanol it would end the $0.50 per gallon import duty, end subsidies for domestic corn producers, and fund more research on productizing cellulosic fuel ethanol.
      • 5 Years Ago
      VERY IMPRESSIVE.. Ford keeps 'em coming. 41mpg in a car that heavy/big?

      Man, they're still beating the pants off of Toyota. I wonder what ford could do with a kammback style car and an atkinson variant of their 1.6L TI-VCT motor.. 60mpg?

      If such a thing existed.. damn, i'd probably go right up to the dealership and buy one.
      clipsinite
      • 5 Years Ago
      This should definitely sell better than the Mercury Milan Hybrid and will definitely be worth the premium over the Ford Fusion Hybrid if it has Lincoln's excellent THX sound system.
      • 5 Years Ago
      It sounds like a fine car, but 'arguably, much more attractive styling?'

      Well, God bless America! Someone has to love warthogs, I suppose.
      I'd hate to see a beauty pageant with competitors selected by those who love the look of this 'thing!' ;-)
        • 5 Years Ago
        I'm pretty nitpicky about car designs. This car looks pretty good if you ask me. Sure, the grille is a little larger than I'd prefer and it looks like it would eat you (like current BMW grilles) but at least its shape fits well with the rest of the car and it's better integrated with the whole front.
        • 5 Years Ago
        The grille looks as though the car is wearing dental braces.
        It will be much nicer after it has outgrown them!
        • 5 Years Ago
        I think they should have said the MKZ is less ugly rather than more attractive.

        http://hungaroauto.hu/wp-content/gallery/lexus-hs-250h/hs250hfd_01.jpg
        • 5 Years Ago
        Best looking *real* hybrid thus far though, in my personal opinion. I think some people will be able to forgive the looks for a car of this size and comfort that pulls 40mpg.

        Of course i would like something much smaller. IE 1.6L hybrid Focus/Fiesta.
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