• Jul 21, 2010
Force India drivers receive their custom blended whiskies – Click above for high-res image gallery

Think drinking and driving don't mix? Well they don't. Not in the common sense of the term, at least. But though some advocates have called for its elimination, booze brands have been sponsoring motor racing for decades. And while they may not run on grain alcohol like IndyCars, several F1 teams continue to carry sponsorship from scotch whisky distillers like Johnnie Walker and Whyte & Mackay.

To mark its collaboration with Force India, the latter's master distiller Richard Paterson – a giant in the scotch business – created special blends for each of the team's drivers: Adrian Sutil, Tonio Liuzzi and test driver Paul di Resta (who remains the only Scot in F1 following David Coulthard's retirement). Each blend was matched to the driver's character and presented to the drivers in lead-up to the recently concluded British Grand Prix.

Marketing ploy? No doubt. But while we enjoy our jobs more than the next guy, this serves as just one more reason why we'd willingly swap our laptops for an F1 helmet any day. Have a closer look in the gallery below or follow the jump to see Paterson giving Force India a little extra boost for the race.



[Source: Whyte & Mackay]


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    • 1 Second Ago
  • 8 Comments
      • 4 Years Ago
      Hey guys, don't forget to sip it slowly and enjoy.
      • 4 Years Ago
      What a cheesy video. To make it even more obvious that the dude isn't actually putting scotch in the car, the level of scotch in the bottle never changes...
      • 4 Years Ago
      Much respect to Force India Mercedes. While all the drama of F1 off the track consumes the real racing stories; Force India is slowly making their way to the top of the grid, and no one is really noticing when you have Red Bull, McLaren, Ferrari, and Mercedes GP fighting for top spots. 2011 hopefully will be a good year for them.

      Funny thing is if you notice the amount of sponsorship on the cars this year is sparse for all the teams (sans McLaren and RBR), Force India has quite a few sponsorships being added this season.

      I am also keeping my eye on Williams this year, Barichello's aid in development will surely give them a good footing for next season.
      • 4 Years Ago
      Funny, I can already tell this will be a single digit comment post.
      Yeah, I have absolutely no interest either.
        • 4 Years Ago
        i actually came in here to yell at you for breaking the -0- haha
      • 4 Years Ago
      Dude, your fly is open.
      • 4 Years Ago
      Actually the owner of Force India, Vijay Mallaya, owns Whyte & Mackay. He owns United Breweries which is the third largest manufacturers of spirits in the world. He also boutique breweries like Mendocino Brewing in California. He also own the boutique vodka brand Pinky.


      • 4 Years Ago
      Paul di Resta. What a traditional Scottish name.