Chrysler reportedly scraps Five Star incentive program in favor of Dealer Standards
Instead of sending dealers chasing their tails, the new Dealer Standards program requires showrooms to acquire 900 of 1,000 points in a system managed by a third party every quarter. The points are tied to everything from dealership appearance to how workers handle telephone follow-ups and whether or not there are new kiosks on the showroom. As you can imagine, not all of Chrysler's dealers are thrilled about the change, even though it means some of the largest lots out there can earn up to $200,000 per quarter for hitting the gold standard. Nabbing silver still means a solid chunk of change – $120,000.
[Source: Automotive News – Sub. Req'd]
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