If an automaker plans to introduce 100,000 vehicles in a given market, but initial demand balloons to 300,000, then that's probably a problem. However, when Mitsubishi announced that its introduction of 40 i-MiEVs was disrupted when demand skyrocketed to nearly three times that amount, we wondered if the company's statement was just some kind of well-conceived hoax.
As it turns out, it's no joke. Mitsubishi plans to ship just 40 of its i-MiEVs to the Australian mainland later this month, but more than 100 applicants have clamored for the chance to own the diminutive electric vehicle (EV). What's the big fuss over shipping out 60 more vehicles? We don't know, but Mitsubishi clearly wants us to be aware that demand for its i-MiEV has erupted.
As we try to hold back a smirk, you can glance over the words of Mitsubishi Motors Australia Ltd. (MMAL) president Masahiko Takahashi:
Now we're not sure that 40 vehicles is really "volume-production" but at least we've got proof of Australia's acceptance of EVs, albeit on a minuscule level. Follow the jump for more info on the potential i-MiEV shortage in Australia.With the arrival of the vehicles, MMAL will officially become the first volume-production manufacturer to market electric vehicle technology in this country. The proof of Australia's acceptance of the electric vehicle comes down to whether people are ready to purchase the vehicle -- and there is no doubt that they are. We have three times as many applicants as vehicles at this point.