• Jul 21, 2010
In the grand scale of automotive existence, Audi hasn't been selling vehicles in the U.S. for that long. The company first landed on our shores in 1970 with the introduction of cars like the Super 90 and 100, which means that chances are some of you out there have socks older than Audi USA. Flash forward 40 years to present day, and the company is celebrating its 2 millionth vehicle sold in the United States. The lucky car just happened to be a new A3 TDI – a fine choice if we do say so ourselves – and was sold through Keyes Audi in Van Nuys, California.

Audi is predicting that it will take considerably less time to hit the 3 millionth vehicle sold mark, and we're inclined to agree with them. The company says that since 2000, it has doubled its model count here in the land of freedom fries – a trick that's helped to make Audi a legitimate alternative to the likes of BMW and Mercedes-Benz in the hearts and minds of American buyers. Hit the jump for the press release.

[Source: Audi]

Show full PR text
Audi Celebrates 2 Million U.S. Sales; Imagines How Cars Will Look When It Achieves 3 Million in Sales

HERNDON, Va., July 20 /PRNewswire/ -- -- The 2-millionth Audi: An A3 TDI sold by Keyes Audi in Van Nuys, Calif.
-- Audi is inviting car enthusiasts to predict how Audi models and
personal transportation will look when it achieves 3 million in U.S.
sales
-- Audi of America began offering cars in the U.S. 40 years ago

The momentum that propelled Audi to record U.S. sales in the first half of 2010 also helped it achieve the benchmark of 2 million vehicles sold to American luxury car consumers.

The milestone came in late June with the sale of an Audi A3 TDI®, the reigning 2010 Green Car of the Year, to a customer at Keyes Audi in Van Nuys, Calif. The transaction involving a first-time Audi buyer illustrated how American luxury car buyers are moving Audi to the top of their shopping lists due to its roster of progressive models offering leading-edge technology and exceptional efficiency.

"The story of Audi in the U.S. is really a story written by the hundreds of thousands of people who've invited our brand into their lives," said Johan de Nysschen, President, Audi of America. "We're grateful for those opportunities."

Audi of America began offering its luxury cars to U.S. consumers 40 years ago with the Audi Super 90 and the Audi 100. It expects to reach its next million-car milestone in fewer years. This is because U.S. consumer awareness and consideration survey scores are at record levels and because of previously announced plans by AUDI AG to offer a broader lineup of vehicles to meet changing consumer demands. Since 2000, Audi has doubled its model count in the U.S. market and tripled the number of variants it offers.

Over the years, the evolution of the Audi brand has brought advances considered ahead of the competition in aerodynamics, all-wheel-drive with the introduction of quattro®, clean diesel and other technologies. The 2 million Audis sold in the U.S. include breakthrough models, such as the Coupe quattro, the Audi 5000, the Audi V8, the Audi A4, the Audi TT, the Audi R8, the Audi Q5 crossover, the Audi Q7 TDI clean diesel and the all-new Audi A8 flagship coming out in November.

Audi concept cars suggest there are indeed more progressive innovations and designs to come from Audi, including the e-tron electromobility studies.

To mark the achievement of reaching 2 million U.S. sales, Audi is using social media to invite auto enthusiasts to imagine how Audi vehicles and personal transportation will appear when the brand reaches 3 million in sales. That discussion can be found at facebook.com/audi under "Driver's Spotlight" and Facebook fans are encouraged to submit renderings depicting their visions of the future.


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  • 17 Comments
      • 4 Years Ago
      Congrats Audi!

      You know what else would help? Lower the price of the A5/S5!!!

      (Yeah I know, I'm dreaming hahaha!)
      • 4 Years Ago
      Yeah, they need a in-line 5 turbo in the A5 for a special edition for the USA.
      • 4 Years Ago
      Love that quattro...
      • 4 Years Ago
      That is like 4 million transmissions, 8 million power window motors, 50 million fuses and a billion broken interior pieces.
        • 4 Years Ago
        You must be think of VW, never had a power window issue on my A4, but had quite a few on an older Jetta.
        • 4 Years Ago
        and some cv boots for an allroad (just for good measure)
      • 4 Years Ago
      Hurray for Audi! Good job!
        • 4 Years Ago
        ^ From someone that has owned neither obviously.
        • 4 Years Ago
        good job for selling a VW in drag!
      • 4 Years Ago
      I don't know about socks, but I'm pretty sure I have a shirt from my high school days. Yeah, I'm old :)
      • 4 Years Ago
      booo. they're only selling so many a3 tdis because they've castrated the golf tdis (no leather). shame on u audi. shame. :P
        • 4 Years Ago
        And they "castrated" the A3 TDI by making leather mandatory. So it is lose-lose in both directions.
      • 4 Years Ago
      Please stop spreading FUD. You obviously do not, and have not ever owned an Audi. So you can only spread second hand information that is outdated. Look at the current reliability ratings on all the models. Get some facts before you come off looking like an ignorant fanboy.
      • 4 Years Ago
      Sexy Ur-Quattro is sexy.
      • 4 Years Ago
      Fire up the Quattro!
        • 4 Years Ago
        The second season finished airing on BBC America a few weeks ago (on a huge cliffhanger)...the third season is either currently airing in the UK or just wrapped up.
        • 4 Years Ago
        If you're willing to go to youtube, the entire third season is up. Unfortunately, the third season IS the final season.
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