• Jul 20, 2010
2011 Volkswagen Jetta – Click above for high-res image gallery

Volkswagen has big plans for the U.S. auto industry. By 2018, The People's Automaker plans to sell a combined one million VWs and Audis per year; or about three times current sales numbers. VW has a plant in Tennessee that will build a planned 150,000 midsized sedans per year and a new, lower cost Jetta is expected to nab more of the coveted C-segment pie. The automaker plans to turn a profit here in the States by 2012 or 2013, a full decade after the last profit in 2002.

Like we said, VW has set the bar very high, but there's a big problem. The German automaker currently doesn't have a leader here in the U.S. Stefan Jacoby, a 25-year vet at VW, stepped down last month, leaving a thoroughly-engineered vacuum at the top of VW's U.S. org chart. VW CEO Martin Winterkorn, who reportedly planned to detail the company's road map to prosperity at a Jetta test drive on Monday, still hasn't named a North American CEO.

We don't make cars, but we're pretty sure if you want to triple sales in eight years it's a great idea to have strong leaders in place. We have little doubt VW will eventually find a suitable replacement for Jacoby, but whomever gets the job is going need broad shoulders for all the weight that's going to be placed on them.

[Source: Business Week]


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  • 42 Comments
      • 4 Years Ago
      The reason vw is doing well. Making their product better, while lowering the price. Take a look at vw stock price, and compare it to any other manufacturer over the last 5 years.
      They bought porsche, lambo, and they own audi. Audi has been gaining market share during the recent economic downturn, and setting sales records to boot. (their sales)

      I find it tuff to take anyone serious here that can slam vw while they have outperformed every other car manufacturer over the previous 5 years.

      the tdi jetta is 3k less in 2011 than it was in 2010, and it is a superior car. If the car sold last year...does anyone really think that with a large price drop, and a redesign, that it won't sell as well or better than 2010?
      Hate all you want, but their is a growing demand for vw brand, and the stock price backs this up. The complainers here won't be needed to meet the targets of 2018. Too bad that is so far off.....a long wait to say I told you so.

      2 jetta,2 A4s, A3, 2010 S4........zero problems, and my 98 A4 is in better shape than a 5 year old competitor(lucky dude bought it back in 2003 of me and it still looks new)
      • 4 Years Ago
      I own a 2002 Passat which I like.

      Having said that, VW of America is a freaking joke. The dealers are a joke. A change in leadership can only make things better.

      Also, who is the fool that decided NOT to bring the Scirocco to the US? Fire that guy.
      • 4 Years Ago
      No.
      VW doesn't need that guy to succeed, the work has been done....it is autopilot for the next 5 years no matter who is in charge. Nice time to run a company that will be on top if you just smile and do nothing to rerail it.
        • 4 Years Ago
        they are allready on the top globally, and the next 5 years are indeed autopilot with developement completed, and many excellent cars in the pipeline. I am curious as to what brand is doing better right now, or which car in the jettas class you would buy instead?
        • 4 Years Ago
        What in the world makes you think that VW is on autopilot to the top?

        Sarcasm doesn't convey well on the Internet.
      • 4 Years Ago
      "The People's Automaker plans to sell a combined one million VWs and Audis per year; or about three times current sales numbers."

      ...and I plan to make a billion dollars next year...see if that happens.
      • 4 Years Ago
      I saw the new Jetta testing around my area about 2 weeks ago...looks awesome when the grille is blacked out
      • 4 Years Ago
      Our local VW dealer has been great. NO complaints.
      Vdubs are everywhere in our community. People like the fuel savers, timeless design & handling.
      • 4 Years Ago
      I will have to see the new Jetta in person before I can make up my mind on this car's new styling, however I don't see it stealing that many customers from the brand new Sonata and other perennial best sellers in its class.
      • 4 Years Ago
      Perhaps Wolfgang Bernhard can be enticed to take the job?
      • 4 Years Ago
      The US market sounds spurned by vw. Here in Canada, the car has exceptional resale and following. I am trading my wifes A3 in for one of these new jettas for December. My dealership has sold many of Setembers alotments, and the car doesn't even have the price released yet. For Canada at least, car of the year seems possible for this class. tdi mmm.
      • 4 Years Ago
      Have they not learned from Toyota's mistakes about growing too fast.
      • 4 Years Ago
      VW: The New Beige...
      • 4 Years Ago
      Yes. And their horrid service departments.
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