• Jul 20th 2010 at 7:57PM
  • 87
2010 Ford Taurus SHO Convention highlights – Click above for high-res image gallery

Blue Oval execs rolled out the red carpet for Taurus SHO owners last week in Dearborn, MI to welcome 100 privately owned examples and many more enthusiasts to town for the 19th annual national Taurus SHO convention. Ford would love nothing more than to win the approval of the already rabid SHO enthusiast community, many of whom appreciate the performance potential of two turbos and all-wheel drive but aren't necessarily on board with the new super-sized model. To that end, Ford dropped some not-so-subtle hints on what could be in store for the next SHO, a model rumored to be on deck for 2013.

"365 horsepower is good. 400 is better."
"The SHO is at the top [of Ford's performance sedan lineup] and we're going to keep it there," said Steve Ling, Ford's North American car marketing manager during a Tuesday lunch presentation at Ford World Headquarters. "365 horsepower is good. 400 is better."

Advanced Engine Design and Development Engineer Brett Hinds spoke at length about the EcoBoost V6 during the Tuesday presentation, noting that the 3.5-liter engine had the potential for considerably more power, as we'll likely see later this year between the fenders of the F-150. That version of the EcoBoost will definitely produce more torque than the SHO's mill, but if the rumors of 400 horsepower for the F-150 are true, a more muscular SHO could indeed be just around the corner.

Photos by Christopher Smith / Copyright ©2010 AOL

Ford's new Taurus-based Police Interceptor with its upgraded brakes and suspension may also play a role in future SHO development, likely as parts or packages available for purchase from Ford.

"Those considering aftermarket upgrades will want to look at the Interceptor," said Hinds. "The police package for brakes and suspension is just a little bit better."

Taurus SHO Chief Engineer Mike Celentino echoed those sentiments during his presentation to SHO enthusiasts at their convention banquet, noting the company was definitely paying close attention to the SHO faithful and their concerns about the new car.

"We will continue to push the performance of the vehicle, and you will see more performance ... going forward," said Celentino.

Celentino took it a bit further, specifically addressing the near universal consensus that the SHO's stock brakes are barely a notch above craptastic.

"We're listening," he said. "Brakes will be better."

Taurus Exterior Design Manager Earl Lucas took on the critics of the EcoSHO's understated styling during a 10-minute presentation at the Thursday banquet, proclaiming the future SHO would be lower, wider, less bulky, and sport less chrome for a more monochromatic look. To set it apart from the rest of the Taurus line, additional SHO-specific parts will be utilized, including wheels and possibly front/rear fascias. If some of the presentation photos offered by Lucas are true to concept, expect a Fusion-esque grille and fascia, with a sporting stance akin to the defunct Pontiac G8 GXP.

"We'll have more power, more aggressive styling, more excitement," said Lucas.

Ford's efforts during the convention did not go unnoticed by the attending enthusiasts. Aside from the informative presentations and spiffy prizes, many SHO enthusiasts enjoyed quality time with a plethora of Ford brass, including Edsel Ford II, who toured the field of SHOs parked outside world headquarters on Tuesday. The company also trumpeted a pair of 2011 SHOs for attendees to examine close up, and though Ford clearly wanted to emphasize its current super sedan, strings were pulled to bring in the 1994 AIV all-aluminum Sable-SHO found in Canada earlier this year (above). We'd like to say our coverage of this rare machine helped make this happen, but regardless of the reasons, we're just glad to see it alive and kicking.

The established Taurus SHO faithful still overwhelmingly favor their high-revving V-6 sedans, though a handful of 2010 cars and owners were welcomed for this, their inaugural enthusiast outing. Should the various hints, suggestions, innuendos and winks offered by the attending Ford team members hold true, we definitely expect to see more whoosh at future events. In the meantime, it's refreshing to see a company as large as Ford making a legitimate effort to win the hearts of a small but dedicated enthusiast base.

Photos by Christopher Smith / Copyright ©2010 AOL

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    • 1 Second Ago
      • 5 Years Ago
      What would Ford do?
      Add variable exhaust valve timing, add ethanol compatibility
      85AKI fuel 350hp, 86-355, 87-360, 88-365, 89-370, 90-375, 91-380, 92-385, 93-390, 94-395, 95-400 (50% ethanol)
      • 5 Years Ago
      They can add all the power and brakes they want (Both things I could do myself and did on my previous SHO) but no MT = not interested. Dual clutches just don't do it for me.
      • 5 Years Ago
      the 5.0 would be the ultimate choice, but they arent going to put that under the hood, cuz they arent that bright, and sadly that 5.0 liter gets about the same mpg! i will say with alot of certainty that the ecoboost v6 will be getting a boost in power. the non-ecoboost is already seeing this. the edge with the 3.5 will make 20-hp more than the 2010 model-285. the torque goes up very slightly to 253 from 250... so yes the output will be going up, we just dont know to what... i somehow dont think they will stop at 400!!! ford has no choice but to up the power because here comes chrysler with their new 3.6 making 290-hp and the torque is either 260 or 270! around 2013 or 14 chrysler will also have a single turbo version and a twin turbo version, the preliminary numbers are 370 for the single turbo and 420 with the twin turbo.. i will never give up my 85 grand marquis for a taurus, but as an addition to it would be great! although id actually have to go for the mks cuz i want luxury, not sporty! but the taurus is a beautiful car, maybe the best looking taurus ever!
      • 5 Years Ago
      I'll first admit, I'm not a target 'Taurus' customer (who is?), but if I were, wouldn't I be looking more for a family car that gets good mileage and has good safety ratings?

      Making this thing go like a Ford GT makes no sense to me. It's not as if the Pontiac G8 or Chrysler 300 srt8 exactly saved those companies. Sounds fun, but misdirected.
        • 5 Years Ago
        The SHO isnt meant to be the saving grace of Ford though. Its the Halo car if you will of the Taurus line. I'm sure only 5% if not less of total Taurus sales are SHO's. This HP boost is to entice those who before may have said "It needs more power" that and to add more HP every few years after research shows the engine can handle it.
        • 5 Years Ago
        @Clavius: Not quite. The sales share of SHO's to the whole Taurus line is over 20% right now.
        • 5 Years Ago
        That's why there have always been non-SHO models. Most sales go there.
      • 5 Years Ago
      I read these comments out loud to my wife- her response, she likes her SHO because it is pretty. When I asked her what brand model she wanted and I named them all. The response was no, not foreign (and no comments about the toyos and honda's made stateside), no to government motors and after that what's left- Ford. Did not bother me, having grown up with a '64 Galaxy 500, Falcon, '69 Mercury Montego, '69 F-100, '75 Elite, '78 F-150, '86 Taurus, '77 F-150, '99 F-250 Super Duty Crew Cab, '94 Ranger, '94 Mercury Montego, '05 Ranger, '08 Focus, and now the '10 SHO.
      The heated seats- not much use for them here in SC/Ga border, do like the a/c in the front seats though and if you do your homework, a fully loaded SHO can be had for around $40 grand. Only thing is wish they didn't make you choose between certain options and the better braking/gear differential. But I am not racing and so far haven't noticed any issue with the braking. Also, took a trip, averaged 25 mpg, had the power when I needed it and love the adaptive cruise control.
      • 5 Years Ago
      I was under the impression that the car needed better brakes. Hopefully they add more stopping to the more going...
        • 5 Years Ago
        For going around a track, weight is irrelevant. It is the power of the engine that matters. So you balance heat dissipation vs. thermal mass vs. maximum operating temperature.

        For a single stop, the SHO's brakes are acceptable.

        Otherwise it needs thick (like 1.5" wide) 14" front rotors.
        • 5 Years Ago
        It needs less weight, that wouldn't make it easier on the brakes.
        • 5 Years Ago
        Aftermarket police package brakes if you want to purchase them seperate, or "the brakes will be better". I don't think power was in short supply, but brakes were. The article focuses more on adding more power when it currently needs better brakes. That is all I am saying.
        • 5 Years Ago
        "For going around a track, weight is irrelevant" - I would say that is a most silly comment. Ask anyone involved in racing and they will tell you weight is most relevant going around a track. Weight is the enemy. Weight creates more work for the engine, brakes, and fuel economy. It also affects the balance of the car, wear and tear on components, as well as handling for the suspension.
      • 5 Years Ago
      "That's a huge...." car.

      I'm just waiting for someone to put the EcoBoost Lincoln MKS front end, on the more angular Taurus Body, from the firewall aft-ward.

      Or stuffing that drivetrain into a Fusion or something.

      You know if F150 and then SHO get ~400hp, someone is going to stuff it into a Mustang, just to be different. Maybe changing a letter to SVO.
        • 5 Years Ago
        It wouldn't surprise me to see a 3.5L EB powered Mustang at SEMA this year.
        • 5 Years Ago
        The weird thing is, even though it's huge in terms of exterior dimension, Interior wise it's actually quite small when in front of the steering wheel.

        I actually felt my Camry is roomier, even if the interior measures indicate otherwise.
      • 5 Years Ago
      Does anyone know if you need a boating license to drive this thing around?

      A FOOT LONGER then a 5-series BMW...serious? why?
        • 5 Years Ago
        Ah I understand now Gloria, by large it means make it as big as you possibly can beyond excess. Like the foot shorter 300C or Genesis sedan defined as full size sedans, sorry to have confused with using BMW's and other cars out of it's class, but both Chevy and Ford are culprits of the same act. Excessively large cars. Has America got that obese that passengers need that space?

        Difference between a Ranger and Heavy Duty F150 I understand. If you own a farm, or are into heavy construction, makes perfect sense. Driving to your desk job and not wanting to rent a truck for $20 / day, makes a Ranger a perfect candidate.

        I drive a sports coupe, is it in excessive for my desk job? Well it's a small 2.0L engine, I don't need 4 doors as I am single but I have a back seat if need be, I disagree with hybrid technology as a savior to the world, I rent a truck when I need it.

        I don't *completely* understand the 7-series/A8/S-class, but what I do, is these are cars you NEVER drive, but are driven in. To fill the gap of what the Crown Victoria (being driven in example airport taxi or if your a celebrity / politician not to be confused with a criminal of course) and placing SHO on the Taurus is a complete mockery of the brand.

        So then besides destroying the SHO as being a performance sedan, the Taurus is made for obese humans that need the space? That's about all I get from this vehicle.
        • 5 Years Ago
        So uh, when did SIX INCHES become a foot longer. Because the Taurus is only SIX INCHES longer then the 300C. The Taurus is SEVEN inches longer then the Genesis. And NINE inches longer then the 5-Series....

        Whoa. That's EXCESSIVE.

        Nothing but cry babies....
        • 5 Years Ago
        I don't get what you're complaining about. It's a big car for people who want a big car. What is the problem with that? Just because you don't want a car this size means nobody should make one?

        I think the expedition is too big and I don't need that much room. Ford should stop making it.
        • 5 Years Ago
        Because it is a full size car............... otherwise known as a large car. By definition, a large car is................. large.

        If they wanted to make it sized like a 5-series, they would make it a midsize car.

        My SuperDuty is alot bigger than a Ford Ranger.................. how odd??

        Or, are you like Dave, and find that the BMW (in his case the 3series) is the answer to every question ever asked. Which then begs the question, at what point does a Ford compete with a BMW??

        Or, maybe you are like Dave, and consider a $2000 options package to actually only give you 1 option (heated seats).

        I guess some of you don't understand that the SHO is the Ford brand flagship car. You don't have to buy it, and you don't have to like it. However, to compare the car to everything that it does not compare to, and call Ford a liar as to how many they are selling, and constantly badmouth it because you cannot afford it (then it has to be overpriced), is ridiculous.

        Different strokes for different folks.

        I can't afford a Ferarri, or my favorite, a Ford GT. I still love them though.

        • 5 Years Ago

        Why would anyone go from a Taurus to a 3-series? Or an Infinity G? Not even close to the same size car, or the same needs.
        • 5 Years Ago
        For the same reasons that BMW makes the 7-Series, 5-Series GT, and X6.
        • 5 Years Ago
        @ Gloria

        So how long have you worked for Ford? Everything you like is Ford... trucks, sedans, sports cars.

        I will repeat myself, and hopefully you'll get the point. The Taurus isn't a sport sedan. Not a midsize, or full size. The regular model isn't even "sporty." The SHO is a big jump in hp and some kit to manage what would be far too much power in a FWD sedan. Fair enough, a family car that accelerates like a Mustang. But NOT world class anything.

        But that is not a car that should be priced in the category of premium sport sedans. It's a package that should make a family car faster. As such, it should be assembled with an eye to cost and not a victim of feature creep.

        The SHO at 35-38k with all the go fast kit would be a steal. As it is now, it's a pretty poorly researched choice for a driver's car.

        Possible better choices:
        BMW 335 ix
        Acura TL with awd
        Infiniti G35 ix
        Subaru Legacy 2.5GT

      • 5 Years Ago
      Oh oh oh! Surprised no one else said this yet. Did Conan's S.H.O. there? Yanno the most famous S.H.O. of them all? lol
        • 5 Years Ago
        Yeah, seriously! It would've been amazing if Conan was there, especially with his green SHO!
      • 5 Years Ago
        • 5 Years Ago
        I personally agree.

        However, never gonna happen. MT's in America are around a 10:1 minority. While I know rowing your own was the only option in the SHO 20 years ago, well.. that was 20 years ago. Even the Infiniti G's are most built with automatics (and keep in mind, this is the frickin' Nissan SKYLINE I'm talking about here). I'm honestly surprised the CTS-V and even the ZR1 Vette don't at least have a DSG option, as that's the way performance transmissions are headed.

        That's just the facts. I personally drive a traditional manual transmission, and it's gonna take a LOT to get me to switch from one. Pretty confident that means I can mark the SHO of my list for now.
      • 5 Years Ago
      Why not the 5.0 from the new mustang?
        • 5 Years Ago
        Not in the SHO, due to a bit of a difference between longitudinal vs. Transverse layouts.
        • 5 Years Ago
        No idea what that means but it sounds like a good reason.
        • 5 Years Ago
        Maybe he wants to be an enthusiast?

        Most V8 engines are 90 degree. That won't fit where Ford uses 60 degree V6s.
        • 5 Years Ago
        If you don't know what that means, what are you doing on an enthusiast website?
      • 5 Years Ago
      pontiac g8 - rear wheel drive

      ford sho - front wheel drive

      what's the point of all the HP? you can't put it on the ground.
        • 5 Years Ago
        you are wrong but a little right
        the Taurus sho is AWD (standard) but is FWD biased
        • 5 Years Ago
        I get so sick and tired of hearing about the SHO AWD as a worthy alternative for the fact that its isn't RWD. Fact of the mater is, the SHO is no sports sedan. I don't care if they give it 400 hp. Its not going to correct the weakness of that car. The weight bias is waaaay off (60-40). There is no side-to-side torque transfer. Torque transfer will never go 100% to the rear. The result is a vehicle that is 360 hp but still has understeer and torquesteer to worry about. Take it on a track and SHO will show you its weaknesses. Its as good as any A6 Audi in terms of performance....but the A6 isn't exactly an ubber track car either. Where the SHO (and the A6) have an advantage is driving in poor conditions. Wet and snow roads. Then the AWD system will really shine. But to somehow equate that as to say the the SHO is a sports sedan...no. It's not. Want a real American Sports sedan? Buy a G8 GXP or a CTS-V.
        • 5 Years Ago
        SHO - AWD
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