• Jul 19, 2010
While the German automakers – and Buick – mop up outrageous demand for their wares in China's major metropolitan and coastal cities, General Motors wants to be the nameplate of choice in the secondary cities and the interior. And now in conjunction with its joint-venture partners SAIC and Wuling, it has launched another nameplate: Baojun. Meaning "treasured horse," Baojun is the low-cost brand that will sell passenger cars built in China for priced in the area of $7,000.
The Baojun's sales network will be built after the car is launched, but GM hasn't let slip when that will be. The aims are lofty for the small runabout tasked with opening up another market segment, with the general manager of SAIC-GM-Wuling declaring, "We aim to surpass customer expectations by creating a brand that combines world-class quality with low ownership costs." Follow the jump for the press release on the venture.

[Source: General Motors]
Show full PR text
SGMW's Baojun Brand to Sell Passenger Cars in China
SAIC-GM-Wuling Joint Venture getting ready for sales

2010-07-19, Shanghai – SAIC-GM-Wuling (SGMW), GM's mini-commercial vehicle joint venture with SAIC and Wuling Motors, announced today in Shanghai that it is launching the Baojun brand. The passenger cars of the new brand will be built and sold in China.

Baojun (which is the Chinese word for "treasured horse") is being introduced to address the growing demand for affordable passenger cars in China. SGMW's new passenger vehicle sales and distribution network will be built based on its existing network, incorporating new distributors and elements of the current structure. SGMW will begin building the new network for passenger vehicles following the official launch of the Baojun brand.

The vehicle has been developed with help of GM and SAIC's Pan Asia Technical Automotive Center (PATAC) joint venture in Shanghai.

"Baojun is being positioned as a reliable partner with an image that is confident, smart and dependable," said Shen Yang, General Manager of SAIC-GM-Wuling. "We aim to surpass customer expectations by creating a brand that combines world-class quality with low ownership costs."

"The introduction of Baojun is part of GM's multi-brand strategy in China," said Kevin Wale, President and Managing Director of the GM China Group. "Baojun will complement our other brands sold in China including our fastest-growing mainstream nameplate, Chevrolet. It will enable us to better address the increasingly segmented Chinese vehicle market."

According to Chen Hong, President of SAIC Motor, "Baojun will become another good example of successful partnership. By combining the best resources that SAIC, GM and SGMW have to offer, we will ensure an outstanding ownership experience for a greater number of consumers."

SAIC-GM-Wuling, a joint venture between GM China, Shanghai Automotive Industry Corporation Group (SAIC) and Wuling Motors, was launched in 2002. It is based in Liuzhou, Guangxi Zhuang Autonomous Region. SAIC-GM-Wuling manufactures a range of Wuling brand mini-trucks and minivans as well as the Chevrolet Le Chi mini-car. In 2009, SAIC-GM-Wuling had domestic sales of 1,061,213 units, becoming the first automaker in China to sell more than 1 million vehicles in a single year. It has been the sales leader among Chinese mini-vehicle producers for four consecutive years.

General Motors, one of the world's largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 205,000 people in every major region of the world and does business in some 157 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM is the joint global automobile partner of World Expo 2010 Shanghai along with SAIC. More information on the new General Motors can be found at www.gm.com.


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    • 1 Second Ago
  • 37 Comments
      • 4 Years Ago
      Well I am just glad our 80 billion - most which will never be repaid, the 169 billion in liabiliities they were able to ignore, the bond holders who had legal contracts, and the shareholders who got f#cked could make this happen.

      Good for GM. See Obama was right. Saving American jobs, one new chinese job, errr, at a time.

      Will someone in this country wake up? Americans are brain dead idiots.
        reaganlogan8
        • 3 Years Ago
        yeah, lets NOT forget all of the other spending we wasted on NON Job creating entitlements or even pork spending... The Auto bailouts were NOTHING and helped us get back on track. I disagree that the UNIONS got saved as they should of been broken...
      • 4 Years Ago
      GM has been a disappointment for decades. I'll believe their success when I see it.
        reaganlogan8
        • 3 Years Ago
        when is the last time you even drove a GM or Ford for that matter??? As a Audi and BMW owner for years, I just switched back to GM for quality and fun to drive...
      • 4 Years Ago
      Why not just use Wuling as the brand for low-cost cars? It is already known for its cheap small vans.
        reaganlogan8
        • 3 Years Ago
        correct, Wuling is the brand for low cost Commerical vehicles, while this new company will be passenger cars. THINK Chevy and GMC but more Asian style
      paul
      • 4 Years Ago
      America selling to china! About time! a way toget $ from another country" This should make Reagon roll over in his Grave!OH my GOD! what will the consuckAtives do? it will confuse them! LOL!
        reaganlogan8
        • 3 Years Ago
        @paul
        ur an idiot If anyting "us" conservatives love this!!!! The social liberals are the ones that made it to expensive to manufacture here in the States! From textiles to electronics and auto's UNIONS have killed everything off that they get their strong hold on...
      • 4 Years Ago
      Nice logo :-) .

      I like it :-)
        • 4 Years Ago
        @Tim: Do you ever complain about movies? How many movies have you produced?
        • 4 Years Ago
        The Toyota example was completely uncalled for - if you have any insight into [its] design you'd know that in this 'stupid logo' you can actually find all the letters that are part of the brand name.
        • 4 Years Ago
        Yes, there are movies I don't like. However, I don't go around saying "that movie sucked, it looked like a first year director made it in one night". I don't have a problem with people not liking something. But when you most likely have no clue what went into it, and the fact that there are professionals that probably went to design and/or marketing school just for this type of thing, and you say their job looked like "a first year student..." That's what pisses me off.

        If you don't like it fine, but don't criticize the people when I'm willing to bet they know much more than you do about the particular subject.
      • 4 Years Ago
      The Saturn of China.
      • 4 Years Ago
      See The PRC, Of Course, In A Treasured Horse

      nope, not as catchy
      • 4 Years Ago
      So are these going to be re branded Daewoos?
        • 4 Years Ago
        Almost certainly, at least to start.

        Tho, like Buick being US / China / Euro, TH will probably cross-develop between GM China and GM Korea.

        Like Buick, if/when TH sales take off, it'll probably end up that Daewoo gets rebadged TH to sell in Korea, just like Buick gets rebadged Opel to sell in US.
      • 4 Years Ago
      A car aptly named "treasured horse" ... but only when comparing to an actual horse, no doubt.
      dsherself
      • 4 Years Ago
      Hey !! How about a $7,000 car for US ???? No, we should go buy a Buick for $28,000 !?
      I paid $3500 for a new alfa romeo spider veloce brand new in 1970- half inch thick real carved wood dashboard- go figure- I bought only foreign cars for the past 30 years, that is until my recent purchase of 2010 Lincoln MKS. What a surprise Ford, ty-
      • 4 Years Ago
      I'd have thought it would have been Obese Horse.
      • 4 Years Ago
      I wonder what the hell they are gonna call it if they import this $7000 car states-wide. Baojun doesn't really roll of the tongue.
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