At some point in the not too distant future, General Motors will return to being a publicly traded company, with the timing likely to be based in part on both business and politics. In May, the automaker began soliciting investment banks to handle the sale of its stock. With what will likely be one of the largest public stock offerings of all time, the banks are undoubtedly salivating at the potential fees they will collect in the process.
With the GM sale being potentially huge and IPOs still relatively scarce during the economic downturn, the automaker feels it has some leverage with the banks. As a result, it's asking the money-changers to be creative about how they'll market the sale and be compensated. One potential option is for banks to use some of the fees to purchase GM vehicles or subsidize purchases by employees. This will both lower the cost to GM and the U.S. Treasury, while improving GM's revenues. One particular benefit would be getting wealthy bankers to take a serious look at GM vehicles, possibly helping the automaker get a better demographic. Or something...

[Source: Bloomberg Businessweek]

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