• Jul 17th 2010 at 3:38PM
  • 17
2010 Subaru Outback - Click above for high-res image gallery

Ford's SYNC does 3G WiFi, and with the help of Autonet so do GM, Chrysler, Avis, some school buses and now Subaru. The Japanese automaker has put WiFi on the options list of the 2011 Subaru Outback for the pretty standard price of $499 as a dealer-installed option. That'll get you an encrypted connection good within 150 feet of the car, and it can be used while the car is in motion. The subscription is $29 per month after that, and Subaru is gracious enough to pick up the first three months for you. Follow the jump for the full press release.

[Source: Subaru]
Show full PR text
Subaru Announces Mobile Wi-Fi Access Available for 2011 Outback®

CHERRY HILL, N.J., July 16 /PRNewswire/ -- Subaru of America announced today that it is now offering Wi-Fi connectivity for the award-winning 2011 Outback crossover SUV model. The new Subaru Mobile Internet system creates a Wi-Fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle.

The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion.

Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad® and iPod® Touch models.

Subaru Mobile Internet technology is provided by Autonet Mobile, the world's first in-car Internet service provider. The Wi-Fi service can be added as a port or dealer-installed accessory to any 2011 Subaru Outback for an MSRP of $499, plus a $35 activation fee. A one-year subscription at $29 per month is required, and Subaru is including the first three months of service for free. Comprehensive user support is included through joint Subaru and Autonet Mobile customer service resources. Subaru Mobile Internet is a Genuine Subaru Accessory and is covered under the Subaru of America warranty.

Starting at an MSRP of $22,995, the 2011 Subaru Outback is offered in a wide range of four- and six-cylinder models. The Outback is smart-sized compared to other two-row crossover vehicles, featuring a mid-size interior in an easy-to-maneuver and off-road capable wagon body. Equipped with the Lineartronic™ CVT (continuously variable transmission), the 2011 Outback is rated at 29 MPG in highway driving.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of more than 600 dealers across the United States. Subaru boasts the most fuel-efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

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    • 1 Second Ago
      • 5 Years Ago
      • 5 Years Ago
        • 5 Years Ago
        Actually.. it's an Outback, right? Instead of looking at one, I would actually take full advantage of the massive interior size and actually create one in the car ;) if you know what I mean.
      • 5 Years Ago
      That's excellent.

      Now I can get Spankwire mobile on my iPhone without having to worry about data usage.

      How splendid is that.
        • 5 Years Ago
        Do you seriously believe that there will be no usage caps???
      • 5 Years Ago
      Take more than wifi and free porn to make that car even remotely desirable.
      • 5 Years Ago
      I can see the ads now. Lots of peeps around a campfire checking their email on their laptops compliments of the Outback off in the distance....that is, if there's any reception at said campfire.
      • 5 Years Ago
      I'll spend $200 and buy an Evo 4g, and use the remaining $299 to pay for my monthly service.
      • 5 Years Ago
      • 5 Years Ago
      Oh yay for the genius comments on AutoBlog, as usual.

      Just because you guys don't necessarily travel a lot for your job and require a huge data allowance and work frequently out of your car, doesn't mean that other people don't as well.

      If you don't like it, use your tethered cell phones, but there are people that will easily use this to it's full extent.
      • 5 Years Ago
      No need to get all bent out of shape...gees! My point was with all the connectivity options out there I view the market for this feature as extremely small. I don't know a single person that works out of their car, everyone I know who travels (for work) goes by air and uses mifi. Obviously there are people who do work out of cars, but the market must be really small for this application. I have a feeling this is more of a marketing hype feature than one that will actually be used...but it's awesome to have the option for those that want it. I think this would be a great feature to offer in all the Heavy Duty diesel trucks...I could see it being used a lot in truck applications. BTW...I bet the data is capped on this service at 5GB.

      Either way this new Outback is butt ugly...a shame because I think the previous gen was one of the best looking wagon's ever made. I'm going to buy a new/used car in Sept and was seriously thinking about the Outback because it's such a perfect platform for mountain biking. No way I'll buy the new outback...can't get past it's looks...I'll be shopping for a 05-09 Turbo XT instead. Or a Jetta TDI that gets 40-50mpg...one of those two...too bad the Jetta TDI SportWagon rear also fails in the looks department.
      • 5 Years Ago
      Why would you choose this $500 + $30/m option rather than just
      A) tether with existing smartphone
      B) Spend the same amount on an iPad
      C) buy a mifi that is $99 + $50/m, but atleast it's not tied to your car and you can take it anywhere.

      Who would actually pay for this and why? I'm curious...please give me your thoughts.
        • 5 Years Ago

        My Blackberry on Sprint has unlimited 3G data, even if you tether. In fact, for another $45-ish/month, I can get unlimited data WORLDWIDE (yes, it's multi-band).....

        Of course, the plan is not cheap, but to say it doesn't exist is just not true. And, AFAIK, the new Evo 4G (which can act as a WiFi hotspot for 10 machines) has unlimited data as well....

        • 5 Years Ago
        Well for one an iPad would be for 1 person and can't share a connection for 10 or more people this is actually because most 3G anywhere service cost more an u can only use it on 1 device at a time. plus if ur on a trip u can dl an watch or listen to whatever u want including torrents
        • 5 Years Ago
        All of the methods mentioned above (I believe) have data usage caps. Streaming internet radio uses a fair amount of bandwidth, and 2-5 gigabytes would be used up quickly. It would go even faster on long commutes, where this is often used. Unless I missed something, the in-car Wi-Fi does not have a cap.

      • 5 Years Ago
      Subaru needs to work on fuel efficiency and better looking wheels on their models. For example, the Outback has no choice of nice wheels; just the same plain ones. Forester with 20/26 mpg...in this era of expensive fuel and regular (non-hybrid) gas cars with 29/40 mpg! You have to be kiddingme Subaru!
      • 5 Years Ago
      How about streaming netflix for the backseat crowd?
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