• Jul 16, 2010
Ducati Power Cruiser sketch – Click above to enlarge

Close your eyes and think of a Ducati motorcycle. Got it? Good. What's in your head? We'd guess something fast, beautiful and... red. That about right? Despite having roots firmly in the sportbike minefield, clearly the Italian motorcycle maker has its sights set on expanding its market share by entering into new and previously untapped markets. Evidence? We'll call the Multistrada Exhibit A.

And this sketch is about as strong an Exhibit B as you'll ever lay your eyes upon. Sometimes dubbed the Mega Monster by the motoring press, this sketch gives us an indication of what Ducati has up its corporate sleeves for the upcoming EICMA motorcycle show in Milan.

As you can see, a liquid-cooled Testastretta V-twin engine with the Multistrada 1200's 11-degree valve overlap angle, which smooths out power and improves fuel efficiency. We're expecting something over 150 horsepower in this application, and ride-by-wire and traction control will also be present. There's also a single-sided swingarm holding an absolutely massive rear tire (spy shots indicate it'll be a 240, but we'll see), USD front forks and monobloc calipers up front.

Naturally, Ducati's trademark trellis chassis is in full effect, in this case used for style and not really for substance. Ducati does indicate that the power cruiser will sport a reasonable 40-degree lean angle, but we have to wonder about the potential handling characteristics of a bike with a raked-out front end and wide-for-the-sake-of-style rear tire.

For what it's worth, assuming this bike is what we think it is, this is not the first time a European motorcycle maker has decided to dip a toe in the cruiser market. Way back in 1998, BMW released its R 1200 C range, and while the bike was much more technologically advanced than anything else on the market at the time (fuel injection, ABS brakes, telelever front suspension, single-sided shaft drive, etc.), it failed to reach the kind of sales figures hoped for by the German marque. We'll just have to wait and see how it all plays out for Ducati in November.

[Source: Ducati.ms via Asphalt & Rubber]


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  • 12 Comments
      • 4 Years Ago
      that engine is totally overhyped, nice mid and top but upto 4k it sucks. Try that in traffic.
      • 4 Years Ago
      I'm a HUGE Ducati fan and this worries me. I"m sure the finished product will look great but I can't help but think of the (capable but not really in their wheelhouse) Porsche Cayenne. Anyone else??
      • 4 Years Ago
      Nooooooooooooooooooo!

      Looks like a cross between a Duc, a VMax and a V-rod.

      They can call it a VDuc or VD for short.
        • 4 Years Ago
        Yeah, don't like. Suppose there's a market for it though.
      • 4 Years Ago
      Sharpen your history! I worked for Ducati in the mid 80's. We gringos were all called into the conference room and exposed to the "Indiana", an Italian impression of what American's wanted in a cruiser. We all looked at each other and then looked at the smiling Italians......NO buy In from anyone. In fact, the first Container of Indianas was sitting in the port of Long Beach..........begin the arm twisiting and 'package' buy schedules....what a toilet. The press launch was "rumored" to include an exploding brake rotor at the runup into the corkscrew. Only skillful riding saved the day as he skittered off into the undergrowth. Bruce
      • 4 Years Ago
      Definitely VRod-ish w/ duck tail, esp. in the link Slacker posted. Gotta say the 240 is too wide for good handling.
      • 4 Years Ago
      Not quite what I think of when I think of Ducati. Good luck with that.
        • 4 Years Ago
        No kidding! Between the sketch and the spy photo all I can think is:

        Ducati Monster S4 + "www.thisiswhyyourefat.com" = this thing!

        It's like a V-Max that's been freebasing bolognese sauce!
      • 4 Years Ago
      Really, and you guys don't post up the spy shots of the real-life thing in testing?

      http://www.motorcycle.com/images/content/Review/duc-1spy0706.jpg

      • 4 Years Ago
      About time, how old is the OG Monster? It is getting very tired, no matter how many versions they churn out.
      • 4 Years Ago
      Vroom Vroom!!! That's all I hear when I see that sketch
      • 4 Years Ago
      Not the worst thing I've ever seen, but I might be tempted to take the Moto Guzzi V1200-8V Griso, first... It just seems to fit the power-cruise idiom more closely, with the italian style added in.

      I don't really get the curl in the front-cylinder exhaust. I would think there would be a more direct way to do that.

      A 240 rear tire is WAY too much. A 200 rear tire might be on the very edge of too much, for the sake of styling.

      I do kind of like the headlight to top-triple, and handle bar riser styling. It would be interesting to see how Ducati would compete with established players like V-Max and V-Rod. I can't complain about product diversity, when Ducati seems to be doing pretty well with the bikes that they are already building.