• Jul 16, 2010
2011 Land Rover Range Rover Evoque says hello – Click above for high-res image gallery

Having already introduced its new two-door Range Rover Evoque to the world, Land Rover is taking a different tack when it comes to testing its pre-production fleet. While most manufacturers stick to draping their wares in plenty of psychedelic camouflage and plastic cladding to disguise the vehicle, Land Rover has taken to swaddling its prototypes in neon vinyl wraps to stir up a little buzz. The company is launching its final wave of testing on the vehicle, including putting the CUV through its paces in extreme environments like the Arctic.

Meanwhile, in its quest to iron out all possible bugs, engineers will be driving the Evoque around cities from New York to Shanghai – 10 in all. The Evoque will wear a vinyl wrap with a detailed GPS map of its foster city traced in neon lines from stem to stern. Very cool. Land Rover claims that the Evoque will be the lightest and most fuel-efficient vehicle the company has ever created. Whether that's true or not, this pre-production stunt will likely win the new comer the most outgoing award. Check out the gallery of high-res images below, then hit the jump for the full press blast.



[Source: Land Rover]

Show full PR text
ALL-NEW RANGE ROVER EVOQUE PROTOTYPES GO UNDERCOVER

• All-new Range Rover Evoque enters final-phase testing
• Global test program to cover millions of miles in extreme endurance conditions
• Funky camouflage wraps designed to introduce new Evoque to the world
• 3,500 engineers dedicated to development
• Over 17,000 individual tests to be completed on all components and systems

MAHWAH, N.J. - July 14, 2010 - The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe in the toughest climates and conditions.

Land Rover is making no secret of the operation. The design team has fitted ten prototypes with funky camouflage wraps in order to introduce the new car in eleven key cities worldwide.

These conspicuous vehicles represent London, New York, Los Angeles, Sao Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow, and will all be spotted testing around the globe. They are just a small portion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in the U.S. in the autumn of 2011.

Teams of engineers will travel to 20 countries to pit the Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.

Prototypes are usually disguised for discretion, but these ten are supposed to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying "Hello" to its city. This signals the eagerly awaited global launch of the new Evoque.

Like all Range Rovers, the new Evoque will have been proven against all the elements when it goes on sale in the fall.

"The development stage is crucial in the year leading up to launching the car." said Murray Dietsch, Director of Land Rover programs. "No stone is left unturned. We have a team of experienced and skilled engineers who will work to ensure we have a top-quality vehicle to offer our consumers."

The new Range Evoque is the smallest, lightest and most efficient model the company has ever offered, and will be sold in 160 markets around the world.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 24 Comments
      • 4 Years Ago
      Very creative. I like the maps of the cities on the cars. this is very good publicity for land rover.
      • 4 Years Ago
      So we finally are getting to see the next Ford Explorer??
      • 4 Years Ago
      This is a perfect example of a good idea being poorly implemented... That wrap is relatively distracting and prohibits you from getting a really good look at the vehicle's form.

      I like the "Hello..." idea but they shouldn't have camo'ed the car so much as I would think the entire purpose of this would be to let folks get a good look at its vehicle.
        • 4 Years Ago
        The whole point is "Yes, we have shown you the real thing. But not everyone saw the intro. Let's build some buzz by making the uniformed think they are getting a sneak peek." It's actually BRILLIANT!

        BTW, the Evoque replaces nothing even though it shares most of it's infrastucture with the LR2, it's an addition to the RANGE ROVER lineup. It will probably price near the top of the LR4/Disco4 pricing as an entry level into the RR line.
        • 4 Years Ago
        "That wrap is relatively distracting and prohibits you from getting a really good look at the vehicle's form."

        That's kind of the point.
      • 4 Years Ago
      lol awesome
      • 4 Years Ago
      I totally skipped over this article thinking it was the one about the Ford Edge I was reading earlier.
      • 4 Years Ago
      First glance with camo on it? Ford Edge.
        • 4 Years Ago
        First thing I thought - "why's the Ford edge in camo"
      • 4 Years Ago
      Typical...
      No hello to Canada
      • 4 Years Ago
      Novel idea ... interesting that the one destined for London is RHD yet the one for Sydney is a leftie.
      • 4 Years Ago
      that's all you coudl come up with huh

      I think this vehicle is about 3 years late to market
      but it's nice to see that the nice concept has retained a lot of it's shape

      now where's that new 2door Edge, oops that's a land rover
      • 4 Years Ago
      Thus heralding the prototype camo wars. 1st to neon lights blinking 'look at me', then denouncing the 'spy' shots publicly wins.
      • 4 Years Ago
      ah..the new Explorer.
      • 4 Years Ago
      So when are they coming to New York?
    • Load More Comments