• Jul 15th 2010 at 4:27PM
  • 38
Why is everybody picking on Porsche these days? Last month, the marketing team at Mini had quite a bit of fun at the expense of the German sports car maker, daring the storied automaker to step into the ring to take on a Mini Cooper S at Road Atlanta. A privately sourced 911 ended up kicking the Mini's go-kart-handling butt to the curb, but even in defeat, the British marquee had the nerve to mention that the 911's two-second victory would cost the typical weekend warrior about $36,000 per second.
Mini isn't the first automaker to go after Porsche; Nissan has been nipping at the heels of the 911 since the venerable GT-R hit the streets a couple years back. Nissan was back at its German rival during the Goodwood Festival of Speed last week, with a splattering of advertising preaching general superiority. Nissan smacked at Porsche, Audi and BMW on a giant billboard at London's BFI IMAX cinema and on smaller postcards handed out. The ads are part of a UK-wide campaign that includes such slogans as "How to beat the Germans" and amusingly, "Kaisers Chiefed" and "The Germans Came Off Wurst." The aggressive campaign at Goodwood included a brace of Nissan GT-R and 370Z models displayed wearing BMW, Audi and Porsche logos next to fighter plane-style kill marks.
So, is Porsche going to take this face-slap sitting down? Actually, lawyers at the German automaker have already blew the whistle on the ad, but not because of any embarrassment, pain or trauma it may have caused. Instead, Porsche suits simply asked that any unauthorized use of its crest trademark be removed. Nissan is reportedly removing the trademarks and continuing the ad campaign. For our money, we'd rather see the lawyers stay out of this fight and get a GT-R and a 911 Turbo on the 'Ring for a final showdown.

[Source: Guardian UK]


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  • 38 Comments
      • 5 Years Ago
      It's amusing, especially considering that the Japanese and the Germans were allies in WWII.
        • 5 Years Ago
        Nissan's controlling stake is owned by Renault
      • 5 Years Ago
      "sw 7:24PM (7/15/2010)

      Porche might be bitching because unlike mini, Nissan does have some models that can take on, and take out much more expensive cars from Porsche

      LMAO at last count they had ONE Porsche beater the GT-R, the rest of Nissan's pack are wannabees.
      • 5 Years Ago
      Forget the Ring showdown.....we know the GTR can put in one good lap....the question is could it ever finish a race? The formidable GTRs the run in the FIA GT1 Series run with the V8 out of Nissan trucks, not their Twin-Turbo 6-cylinder. Just some food for thought.....
        • 5 Years Ago
        Do your owns research....in Japan in the JGTC series, the GT500 GTR also uses the 4.5L V8.

        I don't know of ANY MAJOR racing series where the GTR actually uses its twin turbo motor. And if there are.....how successful have they been????
        • 5 Years Ago
        Thats becaue FIA requires all cars competing in the GT1 class to displace at least 5.5L. Unfortunate for Nissan, as they would have been much better off using the GT-Rs factory 3.8L...they have already used it in endurance races in Japan and Europe with success.

        Next time do your research before making a sly commen ;)
        • 5 Years Ago
        I don't know of ANY MAJOR racing series where the GTR actually uses its twin turbo motor. And if there are.....how successful have they been????

        here's one > Japan Super Taikyu Racing
        http://www.7tune.com/sequence-the-gt-r-returns-to-endurance-racing/
      • 5 Years Ago
      "have already blew"

      Wow.

      But besides that, what's wrong with just putting on an outline? Drop the crest. People will mentally fill in the shield.

      Heh. I'd like to see the lawyers go after the entire population of the UK to see if they're imagining a copyright symbol.
      • 5 Years Ago
      While i can understand the gtr and the kill marks.

      But the 370z? That thing is a piece of overpriced garbage.

      Nissan, you only make one car worth owning. Any company can build one good car, maybe you should start working on the rest of the fleet.

      For the Record, i'm no big porsche fan, i just think nissan should keep their mouths shut until they build more than one decent car.
        • 5 Years Ago
        well, one might argue infiniti does a fine job competition with bmw and audi save audi's more pricey models for which it has no real competition, though, the GT-R handle's them fine too. But the 370z? that's strange. That's like VW rolling out the GTI with an infiniti, acura, and lexus badge on the side with tally marks... does not directly relate.
      • 5 Years Ago
      isn't it obvious?

      the french are too cowardly to take on Porsche themselves, so they make their japanese b!tch do it
      • 5 Years Ago
      I like Porsche, but I just ain't the biggest fan. Still, everyone trying to hit them only shows how important they are.
        • 5 Years Ago
        When you can hit two segments as well as the Boxter and 911 can, you have to expect attention, both good and bad.
      • 5 Years Ago
      Well, if you must have a target, aim high! Porsche has arguably the best motorsports resume there is.
        • 5 Years Ago
        Well, the saying goes:

        "Imitation is the sincerest form of flattery."

        Or my saying:

        "There are two types of people in the world - those who are, and those who wanna be."

        U.S. Automakers want to be like the Japanese automakers....
        Japanese automakers want to be like the German automakers....

        There are now more wannabes in the world than those who are happy being themselves...
      • 5 Years Ago
      Well you know, if Porsche went and did something similar, I think they would run out of room on the car to tally the number of competitive wins they have.
      • 5 Years Ago
      bwahahaha. I used to do the same when I entered my g35 into car shows back in 2004-2006. I guess great minds think alike ;)
        • 5 Years Ago
        Agreed. What is Porsche bitching for? It's gonna be some more advertisement fodder.
        • 5 Years Ago
        You used to put up gigantic IMAX billboards at your local auto show? Weirdo.
        • 5 Years Ago
        Porche might be bitching because unlike mini, Nissan does have some models that can take on, and take out much more expensive cars from Porsche
      • 5 Years Ago
      here we go with ring times again, it depends alot on the driver as well as the car, it would be cool if the same driver drove all these cars trying for the top ring time.
        • 5 Years Ago
        It's the Stig's German Cousin.
      • 5 Years Ago
      What wins are they referring to with the 370z? I didn't see any at the 24 hours of the ring, or lemans... i'm a little confused. If they're just trying to be cheeky that's cute... but it'd be cool if it actually related to motorsports prowess or something tangible.
        • 5 Years Ago
        there was a Nissan Z car at the Ring 24H, i think it was a GT4 Z car.
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