Why is everybody picking on Porsche
these days? Last month, the marketing team at Mini
had quite a bit of fun at the expense of the German sports car
maker, daring the storied automaker to step into the ring
to take on a Mini Cooper S
at Road Atlanta. A privately sourced 911
ended up kicking the Mini's go-kart-handling butt to the curb, but even in defeat, the British marquee had the nerve to mention that the 911's two-second victory would cost the typical weekend warrior about $36,000 per second.
Mini isn't the first automaker to go after Porsche
has been nipping at the heels of the 911 since the venerable GT-R
hit the streets a couple years back. Nissan
was back at its German rival during the Goodwood Festival of Speed
last week, with a splattering of advertising
preaching general superiority. Nissan
smacked at Porsche, Audi
on a giant billboard at London's
BFI IMAX cinema and on smaller postcards handed out. The ads are part of a UK-wide campaign that includes such slogans as "How to beat the Germans" and amusingly, "Kaisers Chiefed" and "The Germans Came Off Wurst." The aggressive campaign at Goodwood
included a brace of Nissan GT-R
models displayed wearing BMW
and Porsche logos next to fighter plane-style kill marks.
So, is Porsche going to take this face-slap sitting down? Actually, lawyers at the German automaker have already blew the whistle on the ad, but not because of any embarrassment, pain or trauma it may have caused. Instead, Porsche suits simply asked that any unauthorized use of its crest trademark be removed. Nissan is reportedly removing the trademarks and continuing the ad campaign. For our money, we'd rather see the lawyers stay out of this fight and get a GT-R
and a 911 Turbo
on the 'Ring for a final showdown.
[Source: Guardian UK