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Brammo Empulse – Click above to watch video after the jump

Watch yourself, a whole lot of people sitting on the electric motorcycle fence are about to get knocked off. Brammo has just revealed the Empulse – a brand new naked street fighting machine with the ability to carry you to speeds of over 100 miles per hour. Not only is it fast, it also goes the distance, coming in a trio of range-differentiated models. The 6.0 is said to be able to cover 60 miles on average, the 8.0 for 80 and the 10.0 for, you guessed it, 100 rapturous miles. To paraphrase a popular meme, electric motorcycles just got real.

After top speed and range, the next question usually asked about electric tech is the price and this is another area where the bike surprises. The Empulse 6.0 starts at $9,995. If that seems a bit high, consider that's $2,000 less than the price we were originally quoted for the Enertia when we first took that Brammo commuter for a spin a couple years back. Add, or rather, subtract from that the different Federal and State incentives that have come into play and you could see the $13,995 cost for the 10.0 model drop to as low as $7,000.

There are still a lot of unreleased details about this road warrior. While we know the motor is liquid-cooled, we can't yet give you numbers for the horsepower, torque or any of the battery pack specifics. We do expect we'll have them for you long before the mid-2011 delivery date and perhaps as soon as July 24th. That's when CEO Craig Bramscher will officially unveil the company's latest creation at the 2010 Red Bull Grand Prix at Mazda Raceway Laguna Seca where the North American edition of the FIM e-Power series is taking place.

Of course, it would be somewhat lame to show up at an electric motorcycle race and not compete and Brammo is promising not to disappoint. They have entered the 15-team fray with an Empulse RR race bike in a quest for both gold and glory.

If you're as impatient as us, you don't have to wait until then to see the Empulse in action though. Simply hit the jump for video of the new machine rolling along a sweet piece of highway and while you're there, check out all the details in the official press release. Game on.

Update: Hell For Leather is reporting figures of 55 horsepower and 59 pound feet of torque.

[Source: Brammo]


Brammo announces the Empulse - a trio of electric motorcycles capable of 100mph+, 100 miles on a single charge, with prices starting at $9995

Ashland, Oregon – July 7th, 2010. Brammo, Inc. announced today it will begin production of an electric sportbike, calling it the "Empulse." It demonstrated a pre-production prototype today and all three production models of the Empulse will be capable of sustaining 100 mph. The three models will have different battery capacities, all utilizing an innovative proprietary array, the Brammo Power™ battery and vehicle management system. The Empulse is available for immediate order and deliveries will commence in 2011.

Craig Bramscher, Founder and CEO of Brammo said "motorcycle riders have been requesting increased speed and range and I am proud and delighted to reveal these game changing Brammo electric motorcycles. Our customers expect Brammo to design and produce the world's most exciting (and affordable) electric motorcycles and that's exactly what we have done." Bramscher continued, "today's announcement promises no more range anxiety for Brammo customers."

The Empulse Trio
All three models of the Empulse will be freeway capable and will enjoy a top speed in excess of 100mph. Each of the three models will offer customers a different average range from a single charge. The Empulse 6.0 is capable of 60 miles average range , the Empulse 8.0 is capable of 80 miles average range and the top of the line Empulse 10.0 is capable of a travelling 100 miles on a single charge. Range of all three models can be extended by travelling at lower speeds.

Estimated MSRP for the Empulse trio when deliveries start next year are; Empulse 6.0 $9,995, Empulse 8.0 $11,995 and Empluse One Hundred $13995. All three models will be eligible for Federal and State tax incentives. For example, the Empulse 10.0 may cost as little as $7000 in certain states after Federal and State incentives.

Empulse Technology
Todays announcement sees the first application of Brammo's innovative electric powertrain system including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo's breakthrough in price/energy density is at the heart of today's announcement and is unequalled in the electric vehicle industry. The Empulse is also the world's first production electric motorcycle to have a water cooled motor.

Brian Wismann, Director of Product Development at Brammo and designer of the Empulse said,

"The Empulse reveals the significant price performance that we can deliver using Brammo Power™ technology. Just like it did with the Enertia Powercycle, Brammo has again raised the bar in terms of electrical drivetrain innovation and time to market."

Empulse Availability
Customers can place their order for an Empulse by visiting the Brammo website www.brammo.com . Deliveries are expected to commence in mid-2011 and orders will be filled on a first-come, first-serve basis. Customers placing an order will receive a production number and will be expected to pay a fully refundable $99 deposit once their motorcycle is within 90 days of delivery. The Brammo range of motorcycles will be available globally through select motorcycle dealerships and participating Best Buy stores.

Brammo Distribution

Brammo is expanding its dealership network both within the USA and in Europe and Asia. Organizations interested in selling and servicing the Brammo range of motorcycles, which includes the award winning Enertia, can register their interest by visiting www.brammo.com/dealerapplication

Adrian Stewart, director of Sales and Marketing at Brammo said "We are always looking for individuals and organizations that want to enter into a long term business partnership with Brammo to sell and service our range of electric vehicles. JCAM ,our distributor/dealer in Hong Kong and Singapore is an excellent example of such an organization. "

Forged in the Heat of Competition

Brammo Power™ technology employed in the Empulse is race proven in the Brammo Empulse RR race bike. You can see the Empulse RR in action at the 2010 Red Bull Grand Prix Mazda Raceway, Laguna Seca. Brammo will race the Empulse RR in the FIM e-Power series which will see 15 electric motorcycle teams from around the world compete on this demanding circuit.

Meet the Empulse

Brammo CEO Craig Bramscher will be unveiling the Empulse at the 2010 Red Bull Grand Prix at the Mazda Raceway Laguna Seca in Monterey, California, on Saturday July 24th 2010.

Later this year the Empulse will be on display at EICMA in Milan, Italy and at the Macau Grand Prix in China.

About Brammo

Brammo Inc is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the award winning Brammo Enertia motorcycle. Brammo is also an OEM supplier of innovative electric drivetrain systems including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia.

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    • 1 Second Ago
      • 4 Years Ago
      This bike sounds like a true game changer! If a small company like Brammo can put out a bike with these numbers for that price, think what a Suzuki or Yamaha could bring to the plate? They could definitely beat this already sweet ride. With mass-production, and existing infrastructure of all the supporting stuff already in place, the big dogs could easily put out a 125 mph / 125 mile bike for less than 10K if they really put an effort into it.

      This bike definitely threw down the gauntlet for everyone else. This is now the baseline which all new electric motorcycles will be measured against. It will be interesting to see how other companies respond to this bike.



      Let's hear what you got!
      • 4 Years Ago
      I always thought electric bikes were much more likely to see mainstream adoption faster than cars. Bikes tend to be used in low mileage situations (yes I know people do road trips on bikes, I have myself) they tend to be used for enjoyment (there's usually a car available) and they generally are bought by folks who tend to be adventurous. All good things for an E bike.
      • 4 Years Ago
      Holy smokes, now we're talking! Brammo is in a league of their own with this respectable street bike.
      • 4 Years Ago
      It just really needs to have the option to seat two people!
      • 4 Years Ago
      Seriously, I would eat peanut butter and jelly sandwiches for lunch for a year to buy this bike.
        • 4 Years Ago
        I've just purchased stock in Jiff, myself. Pre-order is in.
      • 4 Years Ago
      Survey sez: Ding, ding, ding!

      100 mile range -- sold!

        • 4 Years Ago

        I'm getting signed up right now...
        • 4 Years Ago
        The 100 mile range could be extended if they added a small motor to the front wheel to capture regen braking energy...
        • 4 Years Ago
        I wish the footpegs were lower down -- I'm 6'-4", but other than that, this motorcycle looks nearly ideal.

        • 4 Years Ago
        "The 100 mile range could be extended if they added a small motor to the front wheel to capture regen braking energy..."

        I didn't look to confirm if they use regen or not (they should) but there's no reason to not use mild regen on the rear wheel. Just like ICE braking for the rider so there's nothing new to get used to. Of course the front wheels are capable of higher braking forces, but you can still extend your range with careful slowing & rear regen.
      • 4 Years Ago
      Let the Games begin. This is what we have been waiting for. Sign me up! Can't wait to put down my deposit and get in line for delivery next year.
      • 4 Years Ago
      Hope these bikes catch on and the prices continue to come down. I would love to get one.
      • 4 Years Ago
      Awesome bike at an incredible price. I love their Enertia too, it is the best looking electric bike out there, with a small bump of speed and range, the Enertia would be the perfect urban bike (it already kind of is).
      • 4 Years Ago
      this bike looks great. i am a polluter but if i could find more rides like this then i could be swayed. i would like this kind of transportation for single trips, taking myself to the Dr, to meetings, etc., places where i don't need to transport more than 1 person, and doesn't need the excessive time that Muni takes.
      We already only use 1 car for the 4 of us 90% of the time.
      • 4 Years Ago
      How long before we start seeing after-market fairing mods?

      see eg: http://www.schultzengineering.us/aero.htm for why.
      • 4 Years Ago
      Neil41487, add .000001 micrograms when it's full of electrons.
        • 4 Years Ago
        nonono you must use Einsteins E=mc^2 here; the electrons are allways there but in different configurations ;)
        E = battery storage, c = speed of light in vacuum, gives the mass difference m!
        happy calculating! (once you find out the battery cap.)
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