• Jul 15th 2010 at 9:58AM
  • 28
Brammo Empulse – Click above to watch video after the jump

Watch yourself, a whole lot of people sitting on the electric motorcycle fence are about to get knocked off. Brammo has just revealed the Empulse – a brand new naked street fighting machine with the ability to carry you to speeds of over 100 miles per hour. Not only is it fast, it also goes the distance, coming in a trio of range-differentiated models. The 6.0 is said to be able to cover 60 miles on average, the 8.0 for 80 and the 10.0 for, you guessed it, 100 rapturous miles. To paraphrase a popular meme, electric motorcycles just got real.

After top speed and range, the next question usually asked about electric tech is the price and this is another area where the bike surprises. The Empulse 6.0 starts at $9,995. If that seems a bit high, consider that's $2,000 less than the price we were originally quoted for the Enertia when we first took that Brammo commuter for a spin a couple years back. Add, or rather, subtract from that the different Federal and State incentives that have come into play and you could see the $13,995 cost for the 10.0 model drop to as low as $7,000.

There are still a lot of unreleased details about this road warrior. While we know the motor is liquid-cooled, we can't yet give you numbers for the horsepower, torque or any of the battery pack specifics. We do expect we'll have them for you long before the mid-2011 delivery date and perhaps as soon as July 24th. That's when CEO Craig Bramscher will officially unveil the company's latest creation at the 2010 Red Bull Grand Prix at Mazda Raceway Laguna Seca where the North American edition of the FIM e-Power series is taking place.

Of course, it would be somewhat lame to show up at an electric motorcycle race and not compete and Brammo is promising not to disappoint. They have entered the 15-team fray with an Empulse RR race bike in a quest for both gold and glory.

If you're as impatient as us, you don't have to wait until then to see the Empulse in action though. Simply hit the jump for video of the new machine rolling along a sweet piece of highway and while you're there, check out all the details in the official press release. Game on.

Update: Hell For Leather is reporting figures of 55 horsepower and 59 pound feet of torque.

[Source: Brammo]
Show full PR text

Brammo announces the Empulse - a trio of electric motorcycles capable of 100mph+, 100 miles on a single charge, with prices starting at $9995

Ashland, Oregon – July 7th, 2010. Brammo, Inc. announced today it will begin production of an electric sportbike, calling it the "Empulse." It demonstrated a pre-production prototype today and all three production models of the Empulse will be capable of sustaining 100 mph. The three models will have different battery capacities, all utilizing an innovative proprietary array, the Brammo Power™ battery and vehicle management system. The Empulse is available for immediate order and deliveries will commence in 2011.

Craig Bramscher, Founder and CEO of Brammo said "motorcycle riders have been requesting increased speed and range and I am proud and delighted to reveal these game changing Brammo electric motorcycles. Our customers expect Brammo to design and produce the world's most exciting (and affordable) electric motorcycles and that's exactly what we have done." Bramscher continued, "today's announcement promises no more range anxiety for Brammo customers."

The Empulse Trio
All three models of the Empulse will be freeway capable and will enjoy a top speed in excess of 100mph. Each of the three models will offer customers a different average range from a single charge. The Empulse 6.0 is capable of 60 miles average range , the Empulse 8.0 is capable of 80 miles average range and the top of the line Empulse 10.0 is capable of a travelling 100 miles on a single charge. Range of all three models can be extended by travelling at lower speeds.

Estimated MSRP for the Empulse trio when deliveries start next year are; Empulse 6.0 $9,995, Empulse 8.0 $11,995 and Empluse One Hundred $13995. All three models will be eligible for Federal and State tax incentives. For example, the Empulse 10.0 may cost as little as $7000 in certain states after Federal and State incentives.

Empulse Technology

Todays announcement sees the first application of Brammo's innovative electric powertrain system including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo's breakthrough in price/energy density is at the heart of today's announcement and is unequalled in the electric vehicle industry. The Empulse is also the world's first production electric motorcycle to have a water cooled motor.

Brian Wismann, Director of Product Development at Brammo and designer of the Empulse said,

"The Empulse reveals the significant price performance that we can deliver using Brammo Power™ technology. Just like it did with the Enertia Powercycle, Brammo has again raised the bar in terms of electrical drivetrain innovation and time to market."

Empulse Availability
Customers can place their order for an Empulse by visiting the Brammo website www.brammo.com . Deliveries are expected to commence in mid-2011 and orders will be filled on a first-come, first-serve basis. Customers placing an order will receive a production number and will be expected to pay a fully refundable $99 deposit once their motorcycle is within 90 days of delivery. The Brammo range of motorcycles will be available globally through select motorcycle dealerships and participating Best Buy stores.

Brammo Distribution

Brammo is expanding its dealership network both within the USA and in Europe and Asia. Organizations interested in selling and servicing the Brammo range of motorcycles, which includes the award winning Enertia, can register their interest by visiting www.brammo.com/dealerapplication

Adrian Stewart, director of Sales and Marketing at Brammo said "We are always looking for individuals and organizations that want to enter into a long term business partnership with Brammo to sell and service our range of electric vehicles. JCAM ,our distributor/dealer in Hong Kong and Singapore is an excellent example of such an organization. "

Forged in the Heat of Competition

Brammo Power™ technology employed in the Empulse is race proven in the Brammo Empulse RR race bike. You can see the Empulse RR in action at the 2010 Red Bull Grand Prix Mazda Raceway, Laguna Seca. Brammo will race the Empulse RR in the FIM e-Power series which will see 15 electric motorcycle teams from around the world compete on this demanding circuit.

Meet the Empulse

Brammo CEO Craig Bramscher will be unveiling the Empulse at the 2010 Red Bull Grand Prix at the Mazda Raceway Laguna Seca in Monterey, California, on Saturday July 24th 2010.

Later this year the Empulse will be on display at EICMA in Milan, Italy and at the Macau Grand Prix in China.

About Brammo

Brammo Inc is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the award winning Brammo Enertia motorcycle. Brammo is also an OEM supplier of innovative electric drivetrain systems including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia.

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      I'm impressed with the specs, 100 mph capable, 100 mile range. One usually gets around 150 miles range on a regular naked bike - it is much faster though.

      Nonetheless, at this rate of progress I expect electric motorcycles to equal the range/performance of IC engined bikes in a decade. This seems to be much faster than for cars.

        • 5 Years Ago
        I'd love to see an off-road version of this. I wanna see my dad and bro race motocross in CA on this.
        • 5 Years Ago
        I found this article with some more specs on the bike:


        basically it says that the battery packs are 6, 8, 10 kwh for 60, 80, 100 miles range. And that the 8.0 model weighs 390 pounds.
        • 5 Years Ago
        You're right, charging time is important, but I remember reading that there are already fast charging stations that can fill 1kwh per minute. From such a station I expect this motorcycle to recharge in 5 minutes. We only have to wait for these stations to spread.
        • 5 Years Ago
        I like everything about it except for the 8-10h charge time. That kind of sucks.
        • 5 Years Ago
        Charge time will certainly be a limiting factor for the foreseeable future, as it is for cars, but there are sub-markets within the motorcycle category for which this will work:

        Motorcycle commuters and those owning multiple bikes (frequently the same demo) will find the limited range entirely workable for their needs. What starts as a toy can become a pricey utility device and, ultimately, an everyday machine. In the mean time, the viability of these small markets will drive development of the technology, expanding the product to wider markets.

        Much like plasma TVs (which started around $25,000!), the broader market and economies of manufacturing scale will slash prices in the next five years.

        • 5 Years Ago
        Given the range of even the 6.0, I could use it as a commuter bike. Sure would be nice to be able to ride to work and back using no fuel and just plugging it in once I get home. I am one of those people with multiple bikes, I have other options for the all-day rides.
        • 5 Years Ago
        Range with a MC is easy to match for an electric. MC have small gas tanks. The challenge for EVs will not be range matching but charge time. Rapid charging available enroute will level the playing field. Until then, the EV bike will be limited to around town or medium distance rides - no touring or all day adventures. That's not a deal breaker thing but it will limit the expansion of the EV bike market.
      • 5 Years Ago

      I love naked "streetfighter" type bikes and was always disappointed that all the electric bikes seemed to be based off motocross platforms.

      This is hot. Very hot.
      • 5 Years Ago
      Epyx, a chain is likely used at it is more efficient than a shaft or belt drive system. Witht that said I would have preferred a belt system for quietness and minimization of maintenance.
      • 5 Years Ago
      The specs and price sound good, but to me, it just looks too much like a classic café racer to tickle my fancy. Mind you, there's nothing wrong with the looks, I just prefer more aggressive styling.
      • 5 Years Ago
      Can we assume that since the battery pack is on a whole different order of magnitude compared to the electric car batteries, it could recharge easily (from a standard outlet, given a second charging unit) while at work? While this technology is useful, I still see electric scooters as the direction for rechargeable 2-wheelers. cheers!
      • 5 Years Ago
      Nice lines. Good specs. Very promising. I wonder how much the range is impacted by "throttle" control? Is that 100 mile range at a 20 mph avg? 55 mph avg? 100 mph avg? I guess the Red Bull Grand Prix might answer some of that.
        • 5 Years Ago
        Brammo says if you take it easy you could get to 130+ miles with the 10.0 and between 60 to 70 if you're traveling at high speed on the highway.
      • 5 Years Ago
      You know, if you could charge this at your workplace, you could have such low yearly running costs. Amazing.
        • 5 Years Ago
        Even if you didn't charge at work, the running costs would be incredibly small. Electric motors require virtually no maintenance and the energy cost is tiny compared to gasoline.

        Provided you work around 20-25 miles from home (most people work far closer), even the cheapest one would work fine.
      • 5 Years Ago
      I am not sure, other than maybe some suspension upgrades, how this is so much better than my Honda Hawk GT? After 20 years, I would hope that the suspension was even better.

      This bike has slightly less over-all range, about the same speed, not too far off on the weight, either.

      Except that when my Hawk GT runs out of gas, I can re-fill the tank at any corner gas station, in about 5 minutes. Depending on the rider's comfort, the ride then continues. This electric bike is likely not only not-likely to be a tourer, it may be impossible to realistically tour on it.

      How long does it take to charge this bike, even with the assumption that you are near a charging station when the batteries go to "E"? Hours?

      How many cycles are these batteries rated for before their duration and charge capacity starts to degrade, and both power and range start to suffer? My 20 year old bike needs just one lead-acid battery, and otherwise it runs fine on gasoline even today.

      Electric motors are not a problem, and are actually pretty good. Electric storage and supply logistics is almost always the bottleneck and the problem.
        • 5 Years Ago
        "If using less gas is a goal, then why leave the house?"

        Maybe to get to work or buy some boobie mags ---er I guess I could do both of those things form home.

        "Riding the motorcycle from one point to another, and enjoying it, I would think would be the goal."

        Ok, this could arguably do that better than your Hawk as long as point A and B are within 100 miles of each other. Of course your Hawk will get you back to A and then onto C and D and E.

        Anyway, there are limitations but it is a good effort and much less of a compromise than it previous EV efforts.
        • 5 Years Ago
        The Hawk GT isn't exactly a fast bike without a bunch of motor work. I would guess it puts out significantly less torque than this bike. It also takes some suspension work to make the Hawk handle decently (if you are a sporting type of rider).

        Is the Hawk faster on the top end? Yes, but not really by all that much. I'll take the Empulse.
        • 5 Years Ago
        If using less gas is a goal, then why leave the house?

        Riding the motorcycle from one point to another, and enjoying it, I would think would be the goal.

        I don't know that the more abundant torque is a big enough advantage to offset the electrical supply logistics issues, and the battery cycling and natural depletion.

        I'll stick to burning higher energy-density gasoline, until something better arrives, rather than just something different. Electric supply and storage is not better than liquid fuel supply and energy density.
    • Load More Comments
    Share This Photo X