• Jul 14, 2010

Chevrolet Corvette ZR1 television ad – Click above to watch the video after the jump

Of all the models in Chevrolet's lineup, the one that needs absolutely no introduction is the Corvette. And while most of General Motors' marketing dollars have gone into bettering the ad campaigns for volume models like the Malibu, Equinox and Traverse, it's about time that the Corvette had its own dedicated television spot, if only to remind people that there's still a whole lot of awesomeness happening within GM's walls.

This ad, which apparently debuted during the Major League Baseball All-Star Game earlier this week, shows off the top-rung Corvette ZR1 – the supercharged 'Vette with 638 horsepower under the hood. This car is all the proof we need to show the world that America does, in fact, still build rockets. See for yourself in the video, after the jump.



Photos by Drew Phillips / Copyright ©2010 Weblogs, Inc.
[Source: General Motors via YouTube]



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    • 1 Second Ago
  • 39 Comments
      • 4 Years Ago
      What a great ad! Makes me want to buy American again. Wow, the power of good advertising.
      • 4 Years Ago
      Awesome! I need to drive one of those.
        • 4 Years Ago
        Stop with the teasing!!
      • 4 Years Ago
      Awesome commercial. Because of the music, I wasn't expecting the powerslide. Lol
      • 4 Years Ago
      Great commercial, very similar to the Manifesto commercial for the '11 Grand Cherokee. Did Wieden+Kennedy produce this as well?
        • 4 Years Ago
        No I think it was by Chevy's new creative agency, Goodby, Silverstein & Partners. Ewanick has had previous experience with them. Hope they keep up the good work.
      • 4 Years Ago
      Even better is the CHEVY.COM at the very end.
      • 4 Years Ago
      probably one of the best Corvette comercials I've seen in a long time (come to think of it, this might be like... one of the first I've actually seen lol) Now for the Camaro!!
      • 4 Years Ago
      I personally like this one more...


      http://www.youtube.com/watch?v=NtxUBXBl_E4
      • 4 Years Ago
      Great commercial...reminds me of the new Jeep grand Cherokee commercial
      • 4 Years Ago
      So.... they are making shot at the NASA budget cuts I'm guessing. Kinda seems a little weird seeing as they wouldn't "still be building rockets" if the same government hadn't bailed them out. Well done commercial but it seems a bit inappropriate from GM.
        • 4 Years Ago
        I think you might be looking too much into political statements that aren't there - the Space Shuttle was introduced in the early 80s, and that's the last new "rocket" that's been put into use. So as far as most people know are concerned, it really has been a long time since America has been building them, which is probably what they're going for in the ad. I don't see it as being taking shots at NASA or the US government at all.
        • 4 Years Ago
        dude...they launch rockets regularly, it just doesn't make the news.
        • 4 Years Ago
        you think the shuttle was the "last new rocket"?.....think again.
      • 4 Years Ago
      I love it because mine is also white, since I dont let anyone drive it, this is the only way to see how it looks from outside :) Most of the videos feature black, grey, red etc. Let me tell you, I have beat on it for the first 1,000 miles and I still giggle, laugh and scream out loud like you saw on Top Gear when he got on it. Spectacular car. Easy to get in and out of too! I'm in love and I swore I would never do the middle aged Corvette thing!

      I just polished it up, going to the park to take some pics and make some wallpapers!
        • 4 Years Ago
        I know, got to get used to the horsepower I have but I am sure I will look into it next year :) No such thing as too much horsepower.
      • 4 Years Ago
      Did that exhaust note give anyone else in here a chubby?
      • 4 Years Ago
      Notice it didn't say "chevrolet.com" - seems this was produced before GM decided "Chevy" was not as classy. So glad they made a point of showing those thick pushrods after the OHV heads were put on. So much swagger in this video it's awesome. ZR1 FTW.
        • 4 Years Ago
        I would say they used "chevy.com" because it's easier for the mass population to spell, plus it's a shorter URL (easier to remember). And GM never said using Chevy wasn't "classy", they just wanted to be more cohesive in using the Chevrolet name in marketing, which builds a better brand
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