• Jul 13, 2010
Hyundai has had the largest jump in transaction prices so far this year, but the Detroit Three have made the kinds of gains they haven't seen in years. Overall, according to Edmunds.com data, consumers spent an average of $29,217 on a car through the first five months of this year, with the domestics all meeting or exceeding that number. Only Chrysler fell a hair short, with an average transaction price just seven dollars below the industry average. However, all three Detroit companies posted percentage increases that beat the industry.

While the popularity of full-sized pickups, crossovers and SUVs has made a difference for Ford, General Motors and Chrysler, the "more disciplined approach" to running their business caused by the recession and their own financial issues, has also been credited for reducing inventory and incentives. Additionally, buyers with good credit make up more of the consumer pool now, and they're choosing more technology and options for their cars. If they keep this up they might one day be The Big Three again. Eventually...

[Source: Detroit Free Press | Image: Edmunds.com]


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  • 36 Comments
      • 4 Years Ago
      anoldbikeguy....speaking of useless drivel, and lack of reading comprehension, show us where Honda has attempted to build and sell a full-sized truck.
      • 4 Years Ago
      ""Report: Detroit Three's average transaction prices better than Japan, Korea""

      Horrible title. It reads as if the Malibu, and Dodge Avenger have higher transaction prices than say an Accord.

      I seriously doubt that.
      • 4 Years Ago
      Yes profits per unit is a more interesting number.
      • 4 Years Ago
      higher prices = better?

      Don't you people buy cars? I always thought high prices were bad. Now I'm confused.
        • 4 Years Ago
        Higher prices are a result of the companies having a more sensible approach to manufacturing and supply and demand. Buyers are now paying closer to the MSRP of the vehicle. Its better for everyone in the long run as it has a significant positive impact on the resale value of the car. The manufacturer and dealer make a nicer profit and the buyer can recoup more of their initial investment when they sell or trade in the car.
        • 4 Years Ago
        A V6 Accord costs over $32,000... larger cars like the Avalon and Maxima are around $40,000. Those are not "cheap" cars.
        • 4 Years Ago
        B3 sell cars in different classes compared to Japanese manufacturers, hence the difference in price. Japanese companies dominate the compact and mid-size sedans classes, but these sell at low prices.
      • 4 Years Ago
      It's good to see the Detroit car makers getting more money from each transaction, and I see the reduction in the number of dealers in playing a big part of this. Less dealers in an area to compete with each other, means less dealers willing to low-ball a sale just to meet monthly quotas. In the end that works out better for both car maker and dealer.

      I would be very interesting in seeing what this chart would look like though, if trucks and SUVs were taken out of the picture.

      Just another eye-opener for those idiots that were pushing not to save GM. Where's that dillh0le Republican Congressman Issa now?? (the one that was, and still is, doing everything in his power to make GM fail)
      • 4 Years Ago
      Understandable.

      It makes perfect sense to add some (relatively) cheap options in cards like the Fusion, Malibu and etc. since the base price is already low, a nice audio system with sat nav and some nice visual interior and exterior options can make a ~$25 - $30k much more appealing for longer periods of time.
      • 4 Years Ago
      I imagine the Detroit 3's top of the line big pickups have a role in that higher average price. There's no Titan HD or Tundra King Ranch Lariat Platinum.
      • 4 Years Ago
      This article by Jonathon Ramsey is total rubbish and fails to look at a fair comparison of manufacturers within each VEHICLE SEGMENT.

      D3 sell more trucks & full-size SUV's. That's the bread-and-butter market. Imports sell more small and mid-size cars. That's their bread-and-butter. The price points between them are obvious.

      I wonder where the other manufacturers are? Porsche? Lexus? BMW? Oh wait...that'd skew the numbers and put D3 in the middle of the pack...and Mr. Ramsey would have no story to publish in the Detroit Free Press for his out-of-work fans.

      Really...couldn't AutoBlog do a little screening to filter out these 'Jerry Springers'?
      • 4 Years Ago
      Doesn't anyone else see the real problem here????? This should be titled...

      "Report: Detroit Three's average transaction prices WORSE than Japan, Korea"

      After all, ONLY automakers see HIGH prices as better!
      • 4 Years Ago
      I'm shooting off memory here, but if that serves me correct.
      1982 was the first year a Corvette cost more than $20,000 new.
      1996 was the first year a new car average price was more than $20,000
      and by 2010, the average price of a new car is almost $30,000.

      fun numbers.
      • 4 Years Ago
      And to think.

      Not even a year ago it seemed that a majority of this country wanted them to fail and just dissapear.

      My how the tables have turned.
        • 4 Years Ago
        Where do you get that anyone wanted them to fail? Not many people wanted them to fail. I don't understand on what you are basing that assertion.
        • 4 Years Ago
        You realize this has nothing to do with the number of cars sold, right? I mean, yes, the big three are doing far better, but all this says is that GM and Ford sell a lot of trucks and Hyundai/Honda/Toyota sell a lot of cars.
        • 4 Years Ago
        The majority of Americans did not want them to fail, only the conservatives and import buying Americans wanted that.
      • 4 Years Ago
      of course the big three were the most expensive...you have to pay more for imported things.
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