• Jul 13, 2010
2010 Chevrolet Camaro – Click above for high-res image gallery

Edmunds is honoring the top new vehicles of 2010 with its first annual Launch Breakthrough Award, and the online research site gives the winning nod to the 2010 Chevrolet Camaro. The award is given based on 18 different factors, including "pricing, sales, market share, dealer profit margins, incentives, consumer consideration, consumer ratings, inventory levels and residual values." Senior Analyst Ray Zhou says the award "recognizes the vehicle that had the most successful introduction of the past year." The Camaro captured the top prize with consistently strong demand from the minute it hit the showroom floor.

In total, Edmunds picked the top 10 new launches for 2010 among 54 eligible vehicles. To be eligible for the Launch Breakthrough Award, the new vehicle had to receive an all-new model or a complete refresh during calendar year 2009 (through December 1, 2009) with at least 100 sales per month. Domestics absolutely dominated the top 10 as well, with five General Motors products and two Fords. The second place winner went to the Porsche Panamera, while Toyota took the last two spots with the RX 350 and the Prius. Hit the jump to read over the Edmunds press release, which includes the complete top 10.

[Source: Edmunds]
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Chevy Camaro Wins Edmunds.com 2010 Launch Breakthrough Award; Top Ten Launches Include Seven Domestic Cars

SANTA MONICA, Calif.--(BUSINESS WIRE)--Edmunds.com, the premier online resource for automotive information, today announced that the winner of the first annual Edmunds.com Launch Breakthrough Award is the Chevy Camaro.

The Edmunds.com Launch Breakthrough Award is provided annually to a vehicle that earns the highest overall score in a thorough analysis of 18 factors associated with the launch of a new vehicle, including pricing, sales, market share, dealer profit margins, incentives, consumer consideration, consumer ratings, inventory levels and residual values for all eligible vehicles. A total of 54 vehicles were eligible for the 2010 award. To be eligible, an all-new or totally redesigned vehicle had to be launched between January 1 and December 1, 2009 and must sell at a rate of at least 100 vehicles per month.

"The Launch Breakthrough Award recognizes the vehicle that had the most successful introduction of the past year," stated Edmunds.com Senior Analyst Ray Zhou, PhD. "According to our analysis, seven of the top ten launches were domestic vehicles, and many of those new cars are still selling at an impressive rate."

The top ten vehicle launches of the year were:

1. Chevy Camaro

2. Porsche Panamera

3. Chevy Equinox

4. Ford Fusion Hybrid

5. Cadillac SRX

6. Lexus RX 350

7. Buick LaCrosse

8. Toyota Prius

9. Mercury Milan Hybrid

10. GMC Terrain

"With its highly anticipated launch, the Camaro was the clear winner, commanding premium prices, spending little time on the dealership lots and becoming one of the bestselling vehicles in its segment," asserted Edmunds.com Senior Analyst Jessica Caldwell. "The other top-ranked vehicles in this survey did not have an historic nameplate or an established fan base, but are still overcoming tough market conditions to resonate with consumers."


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  • 15 Comments
      • 4 Years Ago
      GM really did launch the Camaro dead on.

      Yeah, there was a few quality blunders but nothing life threatening or devestating to the cars themselves...and most were discovered right away.

      Transaction prices were spot on and production numbers were kept at a very low levels considering this car came from a volume brand.

      Looks like Toyota accelerated uncontrollably to it's respective place on the list.
      • 4 Years Ago
      I think it's awesome that the Panamera is on this list. The Camaro was a given, really. It's the reintroduction of a longed-after classic muscle car, but for a four door Porsche with aesthetics that just about every automotive journalist, including those collectively represented on this site, has incessantly maligned to garner an award that takes sales, consumer ratings and residual values into account? Well, I'd say 2nd place is pretty impressive.
        • 4 Years Ago
        Eh... I dunno if that speaks to the car being great so much as to the fact that it opened a new demographic. Same with the Cayenne.
        • 4 Years Ago
        I guess I'm not sure what demographic it opened. There are some very establishment picks in this category: M5, RS6, E63, CTS-V, XFR, XJR, Quattroporte...

        This award speaks to the car because there was every possibility that Porsche's gamble on styling and 4-place seating wouldn't capture market share away from all of these extremely competent and proven sport-sedans.
      • 4 Years Ago
      I actually think the launch was done poorly. The car was around for years before it was ever sold. People can get to easily bored of something that feels old the day it was released.

      BTW: Who took the photo, its really blurry...
        • 4 Years Ago
        Apparently I am the only one that thinks the car looked age the day it hit showroom floors (judging by all the low rating my post has).

        I don't think it matters if you like the car personally or not. When a car is "around" for three years before you can buy it, it looks aged. After 3-4 years, most cars are getting refreshes.
        • 4 Years Ago
        I don't think the people lining up to buy Camaros were bored...the anticipation just made it that much more exciting for a lot of people
      • 4 Years Ago
      Holy crap that's a depressing list. Yes, Camaro came out on top, but to beat cars like the Panamera, Equinox, Prius, etc isn't exactly saying a lot.

      As always, sales numbers will tell, and now that the 2011 Mustang has caught up in terms of its powertrain, it'll be interesting to see who comes out on top in the next 12 months.
        • 4 Years Ago
        Well the Mustang should sell better considering it comes in a bazillion more variants than the Camaro (most important being the convertible version which Chevy doesn't currently have)
        • 4 Years Ago
        Mustang has outsold Camaro last 2 months in a row. It'll be interesting to see if that holds up after all of the discounted 2010's are sold off. It should, as the Mustang is all-around, a much better car, but then again, people will buy what they will.
        • 4 Years Ago
        #9 is the Milan Hybrid. Talk about not having a chance.
      • 4 Years Ago
      Anxiously awaiting the mighty Z28...........
      • 4 Years Ago
      What exactly is the point of this award? It's not really saying anything about the car. It's more about "pricing and dealer incentives". Why the hell should I care? Seems to me if anything it's more of an award about how Chevy tricked the consumer in to spending more than it was worth for a car that is pretty mediocre.
      • 4 Years Ago
      Well deserved. Chevy hit a home run with the Camaro.
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