• Jul 13, 2010
2011 BMW M3 Frozen Gray Coupe – Click above for high-res image gallery

If you were one of the 30 Bimmerphiles to snag a 2011 Frozen Gray M3 Coupe last month, expect to fill out another round of paperwork before you take delivery of your new matte gray baby.

BMW is apparently requiring all owners to sign a "maintenance agreement" that insists the M3 is never polished or waxed, ran through an automatic car wash or even strongly rubbed. Additionally, BMW politely asks that you immediately remove bugs, bird droppings, tree sap and fuel spills with a soft sponge, and naturally, dealers are more than willing to sell you appropriate products for maintaining the matte finish.

According to enthusiast site Bimmerfest, BMW explicitly states the M3's warranty won't cover any damage due to owner neglect and it notes that all exterior repairs must be performed by a BMW-authorized shop. What's more, if you don't sign the agreement, no Frozen Grey M3 for you. That's a lot of disclaimers. All of which could be easily solved for less if you simply went down to your local custom vinyl shop and wrapped your (decidedly less expensive) standard M3 in a 3M coating. But how do you put a price on exclusivity?



[Source: Bimmerfest]


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    • 1 Second Ago
  • 60 Comments
      • 4 Years Ago
      haha, they can keep the car.
      wolffdog
      • 4 Years Ago
      harleydavidson use matte finish on some bike but dont require any paper work to take delivery
      • 4 Years Ago
      Its simple. We're lucky they brought it here so if you want it that badly, do it their way.
      We are not only the "land of the free" but also the land of lawsuits. It's a delicate finish and the second some picky m3 owner knick's it; they'll do everything they can to avoid having to pay for repairs, including screwing over BMW who offered this bespoke finish. To protect themselves, they need to do it this way.
      • 4 Years Ago
      I don't know how are you expected to buy a car like that and never wax it. I understand how it would damage the paint, but waxing is part of the joy of having a nice car.
      • 4 Years Ago
      Sounds pointless to get it, since it would be such a headache to avoid the birds and what not. That vinyl wrapping is sounding better.
      • 4 Years Ago
      I was going to get all indignant at first, but then I quickly realized that this "dull gray" option isn't worth whatever BMW thinks. I'm also not one of those "lucky" few to want one in the first place, so no biggie.
      • 4 Years Ago
      For me it's worth the extra pampering..........
      • 4 Years Ago
      what exactly is the proper care for a matte finish, bmw or not? obviously a polish and wax is redundant. a claybar wouldn't be a good idea on a matte paint/vinyl finish either would it?
      William E. Shaw
      • 3 Years Ago
      Once upon a time... like mid-late '50's this 'matte finish' was called hot rod primer. Sometimes referred to as 'velvet'. You can still find hot rods and some semi-custom '50's cars in this dark gray/light gray primer finish. No waxing... just hose it off. Proper care is just... let it alone 'n dont get oil on it. The $5 grand paint option is hilarious. We used to primer 'em 'cause we couldn't afford a real paint job after we'd sanded all the crud 'n rust and patched the holes with Bondo. To several generations removed... this matte finish is something 'new'?
      • 4 Years Ago
      Not that I'd buy the overweight pig of a car to begin with.
      • 4 Years Ago
      I suppose that the buyers will ultimately decide of this is going to work and BMW just explained what it would take if they want it. I do not see a problem here...
      Carlos
      • 4 Years Ago
      Sounds like BMW is taking a page from Nissan's jerk book with their insane maintenance with the GTR.
        • 4 Years Ago
        @Carlos
        err wrong post sry
        • 4 Years Ago
        @Carlos
        Wrong. Matte is virtually impossible to care for. That's why it's not offered by any manufacturer. They don't want the warranty liability from the 30 posers who are buying this thing.

        There's a reason why the only cars painted in matte are found parked at SEMA, usually accompanied by ridiculous wings, neon, chrome rims, etc.
        • 4 Years Ago
        @Carlos
        You can't wax or polish matte paints because you'll fill in the (intentional) surface roughness. Matte paints gets its look because of that rough surface.

        Triumph's Street Triple R is offered in matte finishes. The guys who work at my local Triumph dealer hate the paint because it is so hard to maintain. You need to wash it religiously and you really can't rub too hard or you'll create a shiny spot that can't be fixed without a respray.
        • 4 Years Ago
        @Carlos
        "What's more, if you don't sign the agreement, no Frozen Grey M3 for you. That's a lot of disclaimers...."

        This M3 color option is one "pain(t) in the arse".

        • 4 Years Ago
        @Carlos
        I don't blame BMW. I can foresee the conversation already.

        BMW Owner: "Something is wrong with my BMW's paint."

        Dealer: "Sorry sir, but you waxed the paint. You didn't care for it properly. Besides, you signed a waver."

        BMW Owner: "I'm A lawyer, so FIX IT! or I'll sue."

        • 4 Years Ago
        @Carlos
        @Paul: Posers who buy this? A poser is a dude in his fart-can Civic. Not someone who spends $70k to buy what many consider to be finest new car on the planet.
        • 4 Years Ago
        @Carlos
        I agree how does owning like the most revered sports coupe ever make you look like a jerk...
        • 4 Years Ago
        @Carlos
        @wiggyx:

        The lazy owners probably just run their cars through an automatic car wash at a gas station once a month. That does nothing good for the rims (even scratches them sometimes) not to mention the paint... but they are fast and the car looks "cleaner" lol.
        • 4 Years Ago
        @Carlos
        Hummer is now dead... Guess BMW is the new punching bag for people who like to steriotype...
        • 4 Years Ago
        @Carlos
        You can't wax or polish it. Will this paint not fade over time without protection?
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