• Jul 12, 2010
DieHard battery ad with Gary Numan – Click above to watch the video after the jump

How could we forget about the fantastic 1980's synthesizer-heavy hit "Cars" by Gary Numan? Not only is it an infectious tune, it acts as a sort of an ironic new-wave theme song for automobile enthusiasts. Now, some three decades later, Numan has paired up with the DieHard battery folks for a new ad showing just how powerful their car batteries are – a single one is apparently enough to handle Mr. Numan (who is looking moderately creepy in his old age) playing his oddly dispassionate hit on the horns of a whole fleet of cars.

See the commercial for yourself in the video after the jump, and if you've never heard the original song (or seen the original video), it's available for your viewing and listening pleasure. Good luck not getting it stuck in your head. Thanks for the tip, Chris!

[Source: YouTube]






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  • 26 Comments
      • 4 Years Ago
      The Reggie Watts Die Hard commercial was good as well.

      http://www.youtube.com/watch?v=UUNg9LYqUwQ
        • 4 Years Ago
        Thanks alot for that video. Been looking Reggie Watts videos in youtube for the past 30 minutes.
      • 4 Years Ago
      of course they are all going to start... once the first one is running, each one is basically jump starting the others..
        • 4 Years Ago
        Except when you jumpstart a car, most of the power is coming from your battery, not the alternator. Your average starter motor takes between 400-800 amps to function. Your average alternator of a small car like this probably puts out 90-100 amps - and that's at high engine RPMs. Current was probably being drawn from that battery to start the cars until the last 5 or so.
      • 4 Years Ago
      Kraftwerk was super cool and very influential but Numan has had quite a prolific career, just not in the US. I picked up one of his CD's a few years back after not hearing anything of him for over 20 years and it was a great CD. Even Reznor names G. Numan as a major influence in his music.
        • 4 Years Ago
        NIN and Kraftwerk are great. Kraftwerk are geniuses that invented and influenced everything, even up to today, but Gary Numan is also one of the New Wave pioneers.
      • 4 Years Ago
      and it all started with a Pontiac
        • 4 Years Ago
        i mean the G5 that the guy started first
      • 4 Years Ago
      Pro Tip

      Die hard batteries are made by Johnson Controls who also make

      AutoZone, Costco, Interstate Battery, Pep Boys, Sears, and Wal-Mart. It also makes original equipment batteries for automakers including Chrysler, Ford, Honda, Nissan, and Toyota.
        • 4 Years Ago
        Same goes for other miscellaneous parts on a car. There are only a handful of oil filter manufacturers out there. Some are made to a different specification (Fram Trough Guard or Purolator PureOne) but for your standard oil filters you are not going to find any great difference outside of label and can color.
        • 4 Years Ago
        Tickleme,

        nothing says that Costco and Wallyworld are owned by the same co. Johnson Controls is simply acting as an OEM manufacturer for all these companies. The point is these batteries are likely all made on the same assembly line with basically the same QC, and the only physical difference in like batteries is the label on the top.

        so get the best price or warranty

        BTW: this is basically the same setup for a lot of equipment out there; lawnmowers, grills, laptops, ... Though the more complicated the piece, the greater the variance. Each OEM sets their own specifications and designs their own configuration so one design may be inherently more efficient or stable.
        • 4 Years Ago
        Johnson Controls also make Optima.
        • 4 Years Ago
        This is false...

        Walmart and Costco owned by the same company? How is that possible when Sam's Club is a subsidary of Walmart and is a direct competitor to Costco?

        Also, Ford's batteries are Motorcraft, which is a Ford subsidary and provides replacement regular maintenance parts for Ford. Unless the Motorcraft batteries are basically DieHard batteries with different labels, then that statement is also false.
      • 4 Years Ago
      Bring back Kraftwerk, never mind this guy.
        • 4 Years Ago
        • 4 Years Ago
        My god! What an ignorant statement. Gary Numan is pretty much as influential and pioneering as Kraftwerk. You clearly have no idea!!

        BTW, I'm seeing Gary Numan on his current tour. :-)))
      • 4 Years Ago
      A much less creepy looking Gary Numan at a Nine Inch Nails concert...
      http://www.vimeo.com/6859938
      • 4 Years Ago
      I didn't know Edward Scissorhands performed that song...
      • 4 Years Ago
      Cool! This was the first video I ever saw on TV. Circa 79 or 80.
      • 4 Years Ago
      Thats a pretty cool commercial.

      I have always been partial to the Fear Factory cover of the song. In which Gary Newman sings some of the lyrics.

      http://www.youtube.com/watch?v=CSoKp6dRUH0
        • 4 Years Ago
        Original incorporated in to Armand Van Helden dance tune (at 0:30s).

        Warning, lyrics are very stupid and potentially offensive.

        http://www.youtube.com/watch?v=wMMU9NrDAno
        • 4 Years Ago
        If there is a God, the Fear Factory version of the song will be on Rock Band 3, with the keyboard peripheral and all that.
      • 4 Years Ago
      1980? We're now *two* decades later? Try three :P

      But, really, Gary Numan does rock. Even Trent Reznor will sometimes play second fiddle to the man, temporarily, at NIN concerts... that's respect.
      • 4 Years Ago
      Gary had a good live rendition last year with Nine Inch Nails in London, love the NiN edge the band gives is: http://www.youtube.com/watch?v=6qlUFKFHNIU
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