• Jul 12, 2010
Mitsubishi i-MiEV - Click above for high-res image gallery

When Mitsubishi launched the production version of the i-MiEV electric car in Japan last year, it came in at a frighteningly high price – almost $50,000 before tax incentives. That's a lot of coin for a small car with a limited range, but Mitsubishi has said repeatedly that it wants to bring the home-market price down to about $22,000 by 2012.

Before that happens, the i-MiEV is due to arrive in the U.S. market in 2011 and Nissan has already moved aggressively to price the Leaf at under $33,000. With that in mind, Mitsubishi is aiming for a sticker price of under $30,000 for its EV before the $7,500 federal tax credit. The real world range of the i-MiEV is likely to be as low as 50-60 miles, with no range extension capability. And for such a low range, the diminutive EV will need an appropriate price to get any traction in the market.



[Source: Automotive News - Sub. Req.]


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  • 28 Comments
      • 4 Years Ago

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      • 4 Years Ago
      This is 20k overpriced. Defeats gas savings.
        • 4 Years Ago
        I'm just saying...oil needs to cost you as much as it costs society.
        • 4 Years Ago
        Sorry...but $30k for this tiny POS....LOL....no thank you! For $30k I'll take a Jetta TDI and enjoy 40-50mpg with it, while driving in a NORMAL car, full of luxury, fun to drive, seats 5, 600 mile range, won't die in an accident, etc, etc, etc

        Let the wanna-be greenies in Cali buy these overpriced electric cars as a status symbol to prove how green they pretend to be. The avg joe like me will stick to more realistic cars that actually meet the needs of a family man that needs more out of a car than commuting 15mi to work and screaming "I'm green".

        If you want an electric car....buy a Nissan Leaf...by far the best option I've seen.
        • 4 Years Ago
        @Gruv....

        we already charge the taxpayers for it, that's the problem. Your taxes (and your children's, and their children's) will pay the price of our addiction to oil. Military mis-adventures to secure supplies for oil companies. Subsidies to oil companies to find more oil (that they don't need). Environmental destruction due to the burning of oil and the clean up/mitigation (health care costs, spills, etc). Your tax dollars are subsidizing the guy/girl driving the Escalade at $2.50/gallon. Or someone to keep their Phoenix house at 74 degrees when it's 115 outside.

        If we charged the customer directly what it costs society then it WOULDN'T be on the taxpayers in general, ya know, those who walk/bike to get where they're going, those who live in mild climates and don't use A/C or use it sparingly. Directly charging consumers for their actions is the most market-driven way to correct these problems...yet where's the GOP calling for increases to oil taxes? Sucking on the teet of Rush Limbaugh, that's where they are.
        • 4 Years Ago
        If the external cost of procuring gas was charged to consumers the difference would be much less.
        • 4 Years Ago
        Mitsubishi should bring the standard i over here. Pretty sure it would sell. Better yet, bring Mitsuoka's stretched version.
        • 4 Years Ago
        If you put a pencil to it, most hybrid cars are pointless if you are really looking to save money. But by now everyone here should realize that buying hybrids (and now electric cars) is not about saving money, but a statement - politcial, cultural, whatever. This car will be no different.
        • 4 Years Ago
        @Luis

        Key word: "would"
        • 4 Years Ago
        Electric is gonna cost a lot too, in terms of infrastructure upgrades and renewable energy investment.

        However, oil supplies will start looking dry in 5-10 years. Even saudi arabia is getting a little nervous. Eventually you won't have a choice whether to buy a cheap gas car or not! I'm no longer interested in gas cars myself unless they get ~40mpg, because gas ain't gonna be cheap in the coming years...

        Besides, electric drive is fun as hell. Go ride an electric bike if you wanna know what i mean. I did it and i'm hooked.
        • 4 Years Ago
        The car is only over priced if nobody buys it. Mitsu is pricing it to it the sweet spot after incentives. The same thing was done with the Japanese model. The plan is to sell the vehicle profitably. This is not being done as a public service. The cost of the battery packs alone on the new EV's is daunting.

        So glad Simplecar has a friend in the oil industry. I will sleep so much better now knowing that all of the common sense about Peak Oil and supply and demand is all made up because he said so. Oh and profitable companies can apparently give away a newly developed product with high development costs for below cost too. Now who is drinking the Koolaid?
        • 4 Years Ago
        If the price were artificially lowered somehow then it is still competitive. If only it could be artificially lowered somehow.... wait... I know! We can charge the tax payers for it!
      • 4 Years Ago
      Uh, it had better be sub-$30k with the Leaf and all.
      • 4 Years Ago
      "I have a friend in the oil industry and those low oil reserve claims are bogus. Its all lies. Drink the Kool-aid if you want. "

      Ahhh, yes the all knowing friend in the industry argument. If there is so much oil left all over the place why are we drilling in 5,000 feet of water?
        • 4 Years Ago
        Because the environmental laws forbid drilling closer to shore. That's the irony. The environmentalists created the hazard that gave us the biggest oil spill ever. Drilling needs to be done in shallow water and on land, the places, ironically, which the environmentalists, and the laws they campaigned for, put off limits.
      • 4 Years Ago
      Should have been named i-Fail, but Apple already owns that trademark.
        • 4 Years Ago
        yeah, but they left iTwerp for you.
        • 4 Years Ago
        Did you tweet that from your nerdroid phone?
      • 4 Years Ago
      So this car will cost society $50,000. And what does it do that a Toyota Yaris for $15,000 won't? And how far does it go on a charge before conking out in the wintertime in Canada? And how long do the batteries last before having to be replaced with new expensive batteries? And how long does it take to fill up with electricity? This isn't technological progress. It's not even economically feasible. This is political insanity.
        • 4 Years Ago
        How much does that Camaro save over the Yaris you could have gotten?

        At this stage in the development of EVs, cost is not the only reason for buying one and profit is not the only reason companies sell them. Both sides are investing in the technology and the market.
      • 4 Years Ago
      Dear Mitsubishi--

      The "i" is a brilliant little city car. It looks good (my personal opinion), it's ingeniously packaged and engineered... if you're going to put the effort into making it legal for America in electric form, can you please offer the gasoline-powered version for sale, too? It'd be much, MUCH cheaper and affordable for people that could make good use out of a vehicle like that.
        • 4 Years Ago
        They are looking at bringing a gas i or Colt or both. My guess is they will bring the Colt and not the gas i. Gas is "cheap" again and I don't think subcompacts are selling all that well. It certainly isn't a high profit margin sector anyway and Mitsubishi faces too much credible competition to try to field two cars. Most people think the formula for success is easy: just build a better car and sell it for less and people will flock away from the Scions and Fits and jump into "brand X" but it just doesn't work that way. I believe that is why they are waiting to redevelop the Colt into a world car since its current platform is not suitable for sale here and pushing the i-Miev first since it would face less competition.
      • 4 Years Ago
      If only they'd bring it over with a low-cost/decent-hp gasoline, or better yet, diesel engine and eat smart's lunch. The i is a pretty nifty vehicle...it's roomy inside for 4 people, handles pretty well for a micro, and unlike the fortwo, doesn't shift like the intermittent wiper relay is controlling the transmission. It would be a brave move and require some clever marketing (especially to overcome any collateral damage from the growing realization that the smart isn't all that smart for the US with its current drivetrain, since the cars do have some similar design basics), but it could really get Mitsubishi back on people's radar.

      Second and third-tier automakers never seem to realize that you need to make bold moves to get ahead. Suzuki's Kizashi, Subaru's FWD models in the 90s, and Mitsubishi trying to save money by making a sedan, SUV and sports car off the same platform didn't bring success to any of them.
      • 4 Years Ago
      I sat in one of these at an electric car group in Portland. Actually very spacious for it's size, and comfortable. Nice suspension setup, and rear-motor, rear wheel drive makes it appealing to me for it's performance characteristics.. all the weight is in the lower center of the car too.

      I'm excited about this car even though i cannot afford one myself right now.
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