It's really difficult to pin down whether the Nissan Juke will sell well when it arrives here in the States this fall. The micro-crossover doesn't have a lot of competition and its affordable anticipated starting price of well under $20,000; both good signs. The big unknown is whether Americans will embrace the Juke's cartoonish looks, which could turn away potential suitors.
Unique looks and diminutive stature doesn't appear to be affecting the little Juke in Japan, though, as Nissan says it already has orders for 10,943 little utes. We already knew Nissan was on track to best its estimate of 1,300 orders in the first month due to the fact that the Japanese automaker had already rung up 5,296 orders in the first week the Juke went on sale.
Among the nearly 11,000 orders cataloged so far, the top color is Radiant Red, with 29 percent of all orders to date. The red interior is a big hit as well, with 59 percent of total orders. And if you're thinking that a bunch of young kids are picking up these affordable little mini-crossovers, think again. So far, the largest demographic for the Juke is the 50 and older club, with 44 percent of all sales. The 20- to 29-year-old club accounts for 15 percent, and the vast majority of orders come from men. Hit the jump to read Nissan's brag-tastic press release.
YOKOHAMA (July 5, 2010) - Nissan Motor Co., Ltd. today announced that domestic orders for the all-new Nissan JUKE have greatly exceeded company expectations. Introduced on June 9th, JUKE orders for 10,943 units received to date, about one month after its release, are more than eight times greater than the monthly target of 1,300 units.
With JUKE, Nissan ushers in a new genre of vehicles, the compact sports crossover. It combines the agility of a compact sports car with the security and toughness of an SUV. JUKE has attracted a wide range of customers with its high environmental performance that complies with the tax exemption for environmentally friendly vehicles, as well as for its affordable price range.
The most popular exterior color so far has been Radiant Red, which accounts for 29% of the total orders, while the most-chosen interior color is red, consisting of over 59%.
Following is a snapshot of the initial JUKE orders:
Buyer Age and Sex:
Under 29 11% 4%
30 - 39 15% 6%
40 - 49 14% 5%
50 - 59 19% 4%
Over 60 19% 2%
Radiant Red 29%
Sapphire Black 22%
White Pearl 15%
Dark Metal Gray 15%
Diamond Silver 10%
Meteorite Brown 9%
Pacific Blue 2%
* Interior color for 15RX
15RS interior color is Black only