• Jul 9th 2010 at 11:30AM
  • 38

2011 Nissan Juke – Click above for high-res image gallery

It's really difficult to pin down whether the Nissan Juke will sell well when it arrives here in the States this fall. The micro-crossover doesn't have a lot of competition and its affordable anticipated starting price of well under $20,000; both good signs. The big unknown is whether Americans will embrace the Juke's cartoonish looks, which could turn away potential suitors.

Unique looks and diminutive stature doesn't appear to be affecting the little Juke in Japan, though, as Nissan says it already has orders for 10,943 little utes. We already knew Nissan was on track to best its estimate of 1,300 orders in the first month due to the fact that the Japanese automaker had already rung up 5,296 orders in the first week the Juke went on sale.

Among the nearly 11,000 orders cataloged so far, the top color is Radiant Red, with 29 percent of all orders to date. The red interior is a big hit as well, with 59 percent of total orders. And if you're thinking that a bunch of young kids are picking up these affordable little mini-crossovers, think again. So far, the largest demographic for the Juke is the 50 and older club, with 44 percent of all sales. The 20- to 29-year-old club accounts for 15 percent, and the vast majority of orders come from men. Hit the jump to read Nissan's brag-tastic press release.

[Source: Nissan]
Show full PR text
All-New Nissan JUKE Compact Sports Crossover Off to a Strong Sales Start in Japan - Orders Exceed 10,000 Units in the First Month

YOKOHAMA (July 5, 2010) - Nissan Motor Co., Ltd. today announced that domestic orders for the all-new Nissan JUKE have greatly exceeded company expectations. Introduced on June 9th, JUKE orders for 10,943 units received to date, about one month after its release, are more than eight times greater than the monthly target of 1,300 units.

With JUKE, Nissan ushers in a new genre of vehicles, the compact sports crossover. It combines the agility of a compact sports car with the security and toughness of an SUV. JUKE has attracted a wide range of customers with its high environmental performance that complies with the tax exemption for environmentally friendly vehicles, as well as for its affordable price range.

The most popular exterior color so far has been Radiant Red, which accounts for 29% of the total orders, while the most-chosen interior color is red, consisting of over 59%.

Following is a snapshot of the initial JUKE orders:
Model Grade:
15RX 97%
15RS 3%

Buyer Age and Sex:
Male Female
Under 29 11% 4%
30 - 39 15% 6%
40 - 49 14% 5%
50 - 59 19% 4%
Over 60 19% 2%

Exterior Color
Radiant Red 29%
Sapphire Black 22%
White Pearl 15%
Dark Metal Gray 15%
Diamond Silver 10%
Meteorite Brown 9%
Pacific Blue 2%

Interior Color
Red 59%
Black 41%
* Interior color for 15RX
15RS interior color is Black only


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    • 1 Second Ago
      • 5 Years Ago
      I'd at least test-drive this. Yeah, it's a little odd looking up front, but it's coming with 180 HP in a package about the size of a tall Mini, is priced like a Fiesta, and will be competitive with the CR-Z on MPG, yet have redistribute power wheel-by-wheel for better cornering. My only major disappointment is that you can't get the cool AWD system unless you also accept the CVT. I also hate the plastic cladding around the wheels (which is also used on the Volvo C30, which the Juke seems to borrow heavily from on the rear end, and which also has nice styling polluted by black plastic, at least on the entry level model.)

      No, this will not compete with Camry and Accord for sales volume in the States, but this is an attractive alternative for those of us looking for an affordable performer in the class of the Fit, Mini Cooper, and Ford Fiesta.
      • 5 Years Ago
      • 5 Years Ago
      That thing is so ugly. I don't get it. It's the next aztek.
        • 5 Years Ago
        Well I kind of agree with everyone. The body lines are better than the Aztec, but the front end is the most hideous thing I have seen on a car.

        Bug eyed monster obsessed Japan might take to this, but I can't see wide appeal in North America.

        • 5 Years Ago
        @Blake, exactly - Aztek was visually awkward, but even then it was surprisingly functional and people who did buy them are vocal fans, there are several online clubs, forums and even group drives/meets. I applaud Nissan for thinking outside the box, and again if it gets here with good bones (affordable, AWD, efficient, fun) then it will find a 'special' appeal.
      • 5 Years Ago
      WTF Japan, seriously ?
      • 5 Years Ago
      Hey such a car at affordable price......... No wonder they got so many orders in first month.....this is a way to the business......... Quality products at affordable price range.....
      I think price is the major factor which will make this car sale......................

      • 5 Years Ago
      I think it has enough style to do good in sales part from the cookie cutters out there...
      • 5 Years Ago
      I like the look of it - it's different. Who wants 300 different models of car that ALL LOOK EXACTLY THE FREAKIN' SAME?

      I wonder if this will be "the next PT Cruiser" or "the next New Beetle" or "the next Mini" or "the next Smart car" or... blah blah. I don't think it'll reach the level of popularity of any of those vehicles (maybe the Smart) but it might just end up being the car that everyone buys because it's new and different and they've just gotta have it (instead of buying it on its merits). I seriously wonder how many people have bought a Mini Cooper S with absolutely no idea of its performance (& fun) potential...
      • 5 Years Ago
      I've always hated crossovers, just something about the styling of most of them rubs me the wrong way but this, this is fantastic looking! I Genuinely like this. Inside and out its a fantastic looking vehicle. I wish more manufactures had the balls to release vehicles with such unique styling.
      • 5 Years Ago
      The front end looks a bit like some of the vehicles Peugeot or Citroen have created, particularly the chrome-like circles. They look similar.
      • 5 Years Ago
      So small, ugly cars are hip now.
      Go figure.
      • 5 Years Ago
      I'd love to have this car, but I'm dismayed that you can't get the 6spd and AWD. However, CVT is better than the standard automatic transmission IMHO.
      • 5 Years Ago
      Sho Fukamachi called, he wants his Guyver unit back.
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