• Jul 9, 2010

Toyota
CEO Akio Toyoda "wants to see the next Supra tested in the near future." But the reality of his company's current circumstances means it's unlikely to happen.

During a discussion with U.S. journalists on Friday in Japan, Toyoda was asked about the possibility of building a car like a Supra that would appeal to enthusiasts. As such a huge company, Toyoda said, "even if one president says that we want to have a Supra again, the whole company is not going to be responding to that request."

Toyoda explained that he did much of his development as a driver behind the wheel of a Supra and has fond memories of flinging that model around the Nürburgring. Speaking through an interpreter, Toyoda told the group that "would like to create a car that is better than the Supra, and just for your information, I am not against this idea."

However, this discussion came against the backdrop of a week where Toyota officials acknowledged that the company had grown too quickly in the past decade and would need slow down and re-prioritize. Between ensuring that upcoming models are trouble free, meeting new fuel and emissions requirement and delivering the FT-86 by 2013, a new Supra is likely to remain just a dream for the foreseeable future.


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    • 1 Second Ago
  • 46 Comments
      • 4 Years Ago
      800hp on a stock bottom end 6 cylinbder....

      It will be hard for Toyota to top what they accomplished in the early/mid 90's.
      • 4 Years Ago
      There is supra at a little car sales place not far from my house, poor thing has been completely ruined by the previous owner. Its all riced out, has a horrible neon yellow paint job, enormous tacky chrome rims, painted interior pieces to match the outside with a bunch of added gauges, and a fake carbon fiber hood. It looks awful, what a horrible fate for such an awesome car.
      • 4 Years Ago
      ಥ╭╮ಥ
      • 4 Years Ago
      My fav car of all time period.
        • 4 Years Ago
        Let's hope the LF-A speaks nothing of their talent as far as a supra successor is concerned, I'd hate to see the new supra released at $175,000 with a cost to build around $300,000 and performance on par with a base corvette.

        No, the new supra would need to actually compete competitively with cars at the same price, regardless of banal narrow limitations in terms of discussion. It'd just need to be a modern supra and it'd be spades better than the LF-A for it. Say 40k, naught to sixty comfortably below 5 seconds as everything is there now, vette, mustangs, nissan's GT-R, EVERYTHING, and a wonderful chassis and body. A highly tunable engine in the aftermarket isn't a must, that was gravy on the cake, but DO NOT, DO NOT follow the LF-A's gestation. The Supra needs to be a spiritual successor, needs to be competitive, and quite simply needs the same magic the original supra had.
      • 4 Years Ago
      What a shame. It would've been cool to have seen what Toyota could've done with the Supra.
      • 4 Years Ago
      are those real tears?
      • 4 Years Ago
      First they need to build the FT-86.
      • 4 Years Ago
      Balls.

      You haz none.

      • 4 Years Ago
      C'mon Toyota, you've build something to fill the gap between the LFA and... the Corolla S?
      • 4 Years Ago
      dont even make a new one. just resume selling this old one again. PLZ
      • 4 Years Ago
      What does attending to quality control an design issues have to do with ignoring awesome performance models? Build a new supra and fix your sh!t. Less car makers have done such. Oh and an mr2 would be nice.
        • 4 Years Ago
        Second that on the MR2!!
        • 4 Years Ago
        And when you build the MR2, double wishbone suspension all around you cheap feks.
      • 4 Years Ago
      QUIT WHINING AND JUST DO THE FRAKKIN THING.

      Being wussies won't get it built.

      So what you grew too fast. You stopped building cars as a business, and started making money by just happening to sell cars.

      You need to get back to building cars, not making money. Building new exciting products is part of that.

      What you are eschewing is exactly what you need to be DOING.

      Whining about not being able to, and crying all the damn time, and hiding behind appliances... THAT IS WHY YOU FAIL.

      Do or do not. There is no excuse.
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