• Jul 8, 2010
It's a Sony 2011 Ford Fiesta with graphics – Click above for high-res image gallery

Ford has given Fiesta buyers a chance to turn their purchase into something a little unique. The company is offering a number of customization options for the new pint-sizer, including a rash of interior options and exterior graphics. For starters, the car can be equipped with a number of interior lighting accents, including an illuminated shift knob and door sill plates, or LED mood lighting for the cup holders and foot wells. Outside, Ford will be happy to set you up with an aggressive body kit and rear spoiler, for a price.

That's fancy, sure, but the neat part is wide variety of vinyl graphics available straight from the factory. Ford calls one of the decals a "body tattoo," but it's really nothing more than a big sticker that spells out Fiesta along the side of the vehicle. Those looking for something a little bolder can choose between over 18 other designs. Hit the jump for the press release.



[Source: Ford]

Show full PR text
Personalize Your Ford Fiesta: Accessories, Body Kits and Graphics Pave the Way

DEARBORN, Mich., July 8 /PRNewswire-FirstCall/ -- -- All-new 2011 Ford Fiesta comes with design cues that make it stand out, but owners can also add their own personal touch with available Ford Custom Accessories and graphics

-- Accessory options include exterior or interior design items such as
illuminated gear indicator shift knob and rear spoiler, even a kayak
carrier to haul outdoor gear

-- Customers can order a body-side tattoo, or choose from one of 18
available graphics to put their own mark on Fiesta


Ford Motor Company (NYSE:F) is giving Fiesta customers even more reasons to love their new car with an assortment of personalized options such as custom accessories, body kits, a Fiesta tattoo and graphics.
Vehicle personalization is a booming trend, with the Specialty Equipment Manufacturers Association (SEMA) anticipating the automotive aftermarket and accessories business to generate more than $27 billion this year.

"The Fiesta already offers customers a range of options to make it their own, from unique exterior colors to interior seating combinations, but with the addition of our accessory options, consumers can take Fiesta personalization to the next level," said Sam De La Garza, Fiesta brand manager. "Each of the accessories adds a unique flavor to Fiesta, and everybody agrees they can find an accessory or graphic that matches their personality."

Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. If an owner is looking to light up the interior, for example, there are several choices. An illuminated gear indicator shift knob comes with a digital gear display, while illuminated door sill plates add special effects with an LED Fiesta logo.

There's even an interior light kit that includes one LED-generated light in the cup holder area and a light bar in the footwells. Owners can set a mood with their choice of seven colors that create the perfect ambience.

"Fiesta has one of the most diverse and extensive factory-orderable offerings of any of our vehicles," said Richard Anderson, planning manager, Ford Vehicle Personalization. "We're pleased by the take-rates on early Fiesta orders, which are about twice as high as we've seen on any other vehicle line."
The accessories ordered the most include items such as:

-- Interior protection package, which comes with all-weather floor mats
and a rear cargo area protector
-- Exterior protection package, which includes splash guards and a rear
bumper protector
-- Illuminated interior accessory package, with illuminated front door
sill plates and shift knob

A rear roof spoiler exclusive to the hatchback is a chiseled head-turner that matches Fiesta colors. Want your Fiesta to look like it's ready to take to the track? A four-piece, race-inspired body kit comes with a sculpted front air dam, side skirts and a sleek rear valance.
For outdoor enthusiasts, there's a kayak carrier, a bike carrier and a roof rack to help transport gear. An armrest with a generous storage bin is also available, and folds up between the seats for convenience.
Even former Fiesta Movement agents are getting in on the personalization fun.

"I went with the body kit, rear roof spoiler and sport pedals as a way to give my Fiesta a racing look and stand out from everyone else," said Bryan Redekker, a former agent from Grand Rapids, Mich., who has a white Fiesta on order.

Accessories are available at local Ford dealers, or online at www.fordaccessories.com.
Flowers, dots, a cityscape - all on your Fiesta

For the first time in North America, Ford is offering a unique body-side tattoo graphic for Fiesta. Guaranteed to get looks, this striking tattoo, available in black or silver, spells out Fiesta on the side panel. It's made of heavy-duty, weather-resistant vinyl and is precision-cut to fit the curves of the car.
Another option features Ford Custom Graphics by Original Wraps, which lets customers choose the size and design of body-side graphics from a portfolio of images. More than 18 designs are available in several different colors, and include a cityscape, bubbles, flames and even ninja blades.

Ford first put these graphics to use during the first chapter of the Fiesta Movement, where 75 percent of agents opted to include a graphic on their Fiesta. Check out the graphics at www.fordfiestagraphics.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 23 Comments
      • 4 Years Ago
      Was the sedan an afterthought for the US market? The design doesn't work nearly as well as the hatch.
      • 4 Years Ago
      Must be easier to roll out these decals than the actual car. Still haven't seen one parked in front of my local Ford dealer...
      • 4 Years Ago
      So kinda like what SMART is doing, except that they're selling a car that doesn't suck.
        • 4 Years Ago
        Further definition of who sucks is still needed! You're saying "smart" sucks, not the Fiesta!

        Am I right?

        Dude, you're confusing! LOL

        • 4 Years Ago
        It's "smart". All lowercase. Not "SMART".

        Huge stickers look tacky on any car imo.
        • 4 Years Ago
        In other words: really good idea. Take one tactic used to sell a crummy car and apply it to a car that's decent/good = win.

        ( yah, okay it was kinda vindictive of me to bring SMART into this )
      • 4 Years Ago
      I actually kinda like the black dots on that color
      • 4 Years Ago
      There had better be performance upgrades if they want this to work.
      • 4 Years Ago
      Awesome! Now can you add more power, AWD and a widebody kit please? Ready, Go!
      • 4 Years Ago
      Can you get some QVC Joan Rivers jewelry graphics to go with the too many face lifts looking headlights?
      • 4 Years Ago
      Vinyl wraps? Man, I can't wait to reenact Need For Speed Underground 2!
      • 4 Years Ago
      Why not do a vinyl roof option too? Or a gold emblem option?

      I give Ford credit for letting people get what they want, but sometimes what people want is just plain ugly and stupid.
      • 4 Years Ago
      Ford had better stop using pictures of the Fiesta with the Euro wheels like in that first photo, since they cancelled that option for the US market. It's too bad, I like the way they look. They were originally a $2k option though, which is insane.
      • 4 Years Ago
      Bad, and not in a good way.
      sanmur8
      • 4 Years Ago
      WHEN I WAS IN CALIFORNIA IN 1978, I RENTED A FORD FIESTA. THE DEALER DESCRIBED IT AS A SHARP LITTLE SPORTS CAR. I COULDN,T WAIT TO PICK IT UP. WELL, IT LOOKS ALMOST THE SAME NOW AS IT DID THEN. IT DIDN'T RIDE WELL, VERY CHEAP INSIDE AND OUT. I HAVEN'T YET SEEN A PRICE FOR THIS HYPED UP TIN CAN WITH GRAPHICS. WHAT THEY WON'T DO FOR S DOLLAR
    • Load More Comments