One of the Smart customization program's vinyl wraps – Click above for high-res image gallery
Things are about to get a lot more colorful at your local Smart
dealership. The company has just announced a new customization program that will allow buyers to swaddle their Fortwo
in nearly any color they can imagine. The company has partnered with PPG to come up with a total of 93 colors to choose from. But what if all of those colors clash with your favorite pair of Wayfarers? No problem. Smart will now color match any hue under the sun and slather it all over your new pint-sized three-cylinder machine.
What's that? You want even more options? Fine. Smart has also pulled the sheet back on a total of 35 vinyl wrap
designs, including the one you see above. Should things go well, the company has another 100 looks in the can, just waiting for the big OK. While heavy hitters like Bentley
have been dealing out this kind of over-the-top paint variety for years, this is the first time we've seen a car in the sub-$15,000 range do the same.
If one of those unique colors is up your alley, get ready to lay down around $1,550. Wraps will set you back closer to $1,650 including installation. Oh, and if such colorful antics just aren't your thing, you can always revert back to matte
smart USA Empowers smart fortwo Owners to Express Creativity
New "smart Expressions" customization program offers unlimited choice of car color and vehicle wrap designs for all smart fortwo owners
Bloomfield Hills, Mich., (July 7, 2010) – smart USA Distributor LLC, a subsidiary of Penske Automotive Group, Inc., (NYSE: PAG), is putting the power of creative expression into the hands of all smart fortwo owners with a new program that allows for vehicle customization. Launching today, "smart Expressions" offers an unlimited palette of paint color choices and a variety of body wrap designs which allow owners to transform their smart fortwo into a mobile masterpiece. Custom exterior colors and wrap designs will be ordered through any smart center dealer in the smart USA network.
"smart Expressions builds on the innovative smart brand and empowers owners to be creative with their vehicle through a number of personalization choices," said Jill Lajdziak, president, smart USA. "The smart fortwo's interchangeable body panels make this unique level of customization possible, which is unmatched in the auto industry."
smart Expressions expands the offering of six factory color choices to an endless variety of exterior color offerings. Owners can choose from 93 environmentally friendly, waterborne-based PPG Aquabase® Plus and Aquabase®Plus Tri-Coat paint colors. Additionally, owners can custom match any shade by bringing a color swatch to any dealership through the "Any Color You Want" program. With "Any Color You Want," owners can color match the car to anything- from their favorite sports team to their house, dog or favorite fashion accessory. The program has a lifetime limited paint performance guarantee.
smart Expressions also offers a variety of full vehicle wrap designs. Vehicle wraps are made of laminated 3M vinyl and are available in two finishes- matte and gloss. Owners can select from a variety of pre-designed patterns. In addition, owners will soon be able to submit their own creative wrap concepts to their dealer for the ultimate customization. Wraps include a 3-year manufacturer warranty against fading, peeling and cracking. Partial vehicle wraps are also available.
To view the complete gallery of paint colors and wrap designs, interested customers can visit the design studio atwww.smartusa.com/smartexpressions.