• Jul 8th 2010 at 7:59AM
  • 15

Rolls-Royce Bespoke Picnic Set – Click above for high-res image gallery

Rolls-Royce has announced the availability of – wait for it – a new picnic set! What, not excited? Did we mention that it's made from polished aluminum, leather and wood veneers? Well that's just fine. We'll enjoy our champagne and caviar on the green without you. But that's not even the point – the popularity of customizing a new Rolls-Royce motorcar is.

On the Phantom family alone – discounting the popularity of the new Ghost – custom orders from Rolls-Royce have skyrocketed in the past few years in markets around the world. In the Middle East, for example, about 90 percent of Phantoms ordered last year had something off the usual options list ordered. That's up from 75 percent in 2005, the level at which all of Rolls-Royce markets worldwide are holding at in terms of customization, up from 50 percent in 2005.

Rolls-Royce's Bespoke design and engineering department can fulfill a variety of special orders, from the customer's name on the sill plates and special veneers to custom luggage and picnic sets like this one. Details in the press release after the jump.

[Source: Rolls-Royce]
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A four-person picnic set finished in polished aluminum, veneer and leather is the latest commissioned feature to be brought to life by Rolls-Royce Motor Cars in-house Bespoke design and engineering team. It is just one of around 100 new highly personalised and unique engineering bespoke features that have been developed at Goodwood in the last 18 months.

"Bespoke is the jewel in our crown, the perfect complement to our luxury product line-up," explained Torsten Müller-Ötvös, Rolls-Royce Motor Cars CEO. "Customers expect a Rolls-Royce Phantom to be tailored to their individual desires and our team of talented designers and craftspeople are more than happy to deliver."

What is Rolls-Royce Bespoke?

When Rolls-Royce customers commission a Phantom, they demand more than just a list of standard features and options. Fulfilling that need for personalised service falls to the Bespoke programme.

Bespoke includes the development of anything from the most understated feature such as personalised tread plates, contrast stitching and seat piping to a bold expression of a customer's desires in the form of personalised veneers and unique exterior paints. Then there are stunning creations like luggage, glassware and the opulent picnic set, all designed in-house at Goodwood.

The programme is run by a small cross functional team encompassing design, engineering, manufacturing and sales. In 2009, Bespoke reached record levels. 75% of all Phantom models made last year included some element of Bespoke, compared to around 50% of cars delivered five years ago. Virtually each and every Phantom sold in the Middle East features commissioned bespoke elements.

"We always endeavour to surpass the expectations of our loyal and discerning clientele," added Thomas G. Jefferson Bespoke sales manager. "Through strong relationships with our dealer network, the Bespoke team's aim is to create cars as unique and individual as the clients themselves."

The Bespoke picnic set was first shown in Villa d'Este, Italy in April 2010. It will come to the UK's exclusive Salon Privé at the Hurlingham Club in London from 21 to 23 July 2010. Members of the design team will be on hand each day to talk to media about the Bespoke design programme.

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    • 1 Second Ago
      • 5 Years Ago
      Rolls-Royce's design and engineering department can fulfill a variety of special orders like "bespoke custom engraved personal massage wands," [read: Dildos].

      Historical side-note: Back in the 1920's and 30's doctors would prescribe the use of personal massage wands [read: Dildos] to ward off hysteria in women. = True
      • 5 Years Ago
      Is that bespoke or perhaps misspoke?????
      • 5 Years Ago
      I'm surprised but I suppose should not be. In other more "refined and tasteful times" it was quite natural that bespoke motor carriages came with matching luggage, matching golf bags, the shooting styles came with perhaps a matched pair of Holland and Hollands with the stocks made from woods or veneers of the automobile, even the included umbrellas were made with wood which matched the vehicles interior, picnic sets were de rigueur.

      Different age, different times, different ideals and different social mores. When you see some some old movie star of the 20' or 30's posing beside his or her Cord or Duesenberg chances are some of the above were in the trunk.

      The same one upsmanship as you find today.
        • 5 Years Ago
        as a second thought...haven't any of you guys pulled a "tailgater" at a polo match?
      • 5 Years Ago
      Most ballin' tailgate party ever!
      • 5 Years Ago
      • 5 Years Ago
      caps lock is crusie control for cool
      • 5 Years Ago
      Why isn't this just considered ridiculous??
        • 5 Years Ago
        I may appear ridiculous for those of us unable to afford this vehicle but for others, it is a very minor expense. Think about this car's target market the next time you're filling up your car's fuel tank.
        • 5 Years Ago
        Whatever... even it I were looking at buying that car, I'd still rather hit a drive-thru than check the "picnic package" option box.
      • 5 Years Ago
      i'm guessing that picnic set costs more than my volvo
      • 5 Years Ago
      All that effort and the flatware is made of aluminum? Somehow I
      doubt today's Phantom owner would understand my question.
      • 5 Years Ago
      Pardon me - but would you have any Grey Poupon?
      • 5 Years Ago
      That certainly kills resale value... but i suppose resale value is only of concern to us po' folk.
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