• Jul 8, 2010
Not the shape of Lotus things to come? – Click above for high-res image gallery

Lotus plans to reinvent itself, and in addition to a range of new products, a dealership makeover is in the cards. PistonHeads reports that Lotus CEO Dany Bahar sent out a letter to the company's European dealers informing them that their contracts will be terminated as of July, 2012. Why the long notice? The company's current contract with its dealers stipulates that Lotus must give two years notice prior to contract termination. The move will likely result in many dealers losing their ability to sell Lotus' wares, but current dealers will reportedly be given the opportunity to re-apply for a new contract.

Back in June Lotus announced to the world that it was entering the "Dawn of a New Era." Lotus has reportedly been spending its time and money picking up ex-Ferrari, Porsche and Aston Martin employees in an effort to build up its brand as a high-performance luxury make.



[Source: PistonHeads]


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    • 1 Second Ago
  • 21 Comments
      • 4 Years Ago
      Stupid manufacturing/engineering based move. No sales without dealers. This will always be a low volume outfit that can barely keep the dealers they have supplied. Now they're trying to get a new batch to invest in facilities, parts, training with little hope of making it up in volume. Dumb, dumb, dumb.
      • 4 Years Ago
      • 4 Years Ago
      They should keep Lotus as lightweight sports cars and have an offshoot brand for their future luxury brand, Esprit made by Lotus or something like that. I really hope they don't make a heavy luxury barge a we already have too many of those.
      • 4 Years Ago
      Turning into a luxury make.. i hope this doesn't mean more weight and fluff.

      But it probably does.
      You know how it goes :P
        • 4 Years Ago
        and porsche should only build 911s... and blah blah blah. the world has changed, there's not enough people scooping up the elise to keep the company going, and honestly if the people at lotus want to jump into the ring with the big kids, why not? If porsche can build an SUV and four door sedan that still feel resolutely like a porsche and outperform damn near anything, aston can build a four door sedan that feels resolutely like an aston, and lexus can build a $400,000 super.... why can't lotus go where their heart and desire for longevity take them? I don't get these reactions, really. Porsche has proven car companies can move out of the niche performance car realm and compete in new markets to assure long term success, and lexus has proven damn near anyone can do whatever they want if they throw enough money in the furnace, so why not an aston to compete with the DB9, the R8, etc. Why not a new esprit with the same interior refinement as the R8 but a bit sparser look like the evora?
      • 4 Years Ago
      This gonna turn out really good, or really bad IMO. Hope they make a clean entrance into their "New era".
      • 4 Years Ago
      as long as they keep a low weight track car in their line up i see no problem with this and wish them luck and cant wait to see what they do!!!
        • 4 Years Ago
        Agreed. I can understand doing what is needed to keep the lights on. If producing a higher volume luxury sports car is what Lotus needs to do to keep designing the Collin Chapman cars, then I'm all for it. Frankly, I think Lotus would be doing themselves a disservice if they didn't. Their engineering firm is arguably the best in the business. I think Lotus employees work for Lotus because they truly do believe in Lotus' core principles. Now they are going to have an opportunity to show the established luxury sports car marques how it should be done.
      • 4 Years Ago
      Part of me hopes this new dawn is a break thru with their Omnivore engine they've been working on and plans on mass producing it. Luxury and Lotus don't go together and should never be uttered in the same sentance. I'd like it only if they left the Elise alone or any of its offspring if you will.
      • 4 Years Ago
      I want every car I own with that flat/gloss paint scheme!
      • 4 Years Ago
      Owned by idiots and now run by idiots. Dany Baher, Lotus C.E.O. is a former Ferrari employee, fired and now has an axe to grind with them and is using this once great brand to fulfill his personal vendetta against the Italian mark. For those of you who want the new Esprit, you will be lucky to get one 24 to 36 months from now and will have to put out somewhere in the neighborhood of $200,000.00 for one. %99.99 of all blog respondents will never buy the product they are commenting on so stop saying you want something you will never buy or will ever be able to buy. Dreaming is one thing and I do not deny you that: I would love to see the new Esprit as well but lets face it, we love Lotus for what they are, simple, lightweight, agile and relatively affordable answers to the likes of buying and owning a Ferrari and other exotic collectibles. Now Mr. Baher is set to destroy all of that.
        • 4 Years Ago
        "...so stop saying you want something you will never buy or will ever be able to buy. "

        Do you mean, "stop saying you'll buy something that in fact you will never buy?" If not, I don't understand your position.

        I do understand your beef with using Lotus as a pawn, though.
      • 4 Years Ago
      Lotus makes some of the sickest cars....I can't wait to see what their new products will be.
      • 4 Years Ago
      I want the new Esprit, dammit!
      • 4 Years Ago
      Sad.
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