• Jul 8, 2010
2011 Ford Explorer Teaser – Click above for high-res image gallery

Ford is continuing to milk the social marketing cow for all its worth. The company has announced it might give away an all-new 2011 Explorer to one lucky fan and slipped the web another teaser of the unibody ute. We say might because the whole shindig is dependent on whether or not the company can rustle up a total of 30,000 Facebook "likes" for the model. If the online community makes it happen, the company will work its legal magic to hand over the keys to one of its the new unibody 'utes. Something tells us they'll have no problem finding that kind of participation.

The campaign is a lighter version of the company's Fiesta Movement, which managed to put 100 Fiestas into the hands of the movers and shakers of the social media universe for six months in order to build buzz about the car. We aren't exactly market researchers, but we'd say the ploy was pretty successful. While the new scheme with the 2011 Explorer isn't likely to see the same kind of attention, it will likely build interest in the SUV just the same.



[Source: Facebook]


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  • 25 Comments
      • 4 Years Ago
      looks like the new Australian Ford Territory minus diesel, from the pre-production shots of the Territory posted.
      • 4 Years Ago
      Why not give one out on Autoblog.com, not everyone is interested in posting his name and his picture for everyone in the world to see.

      Sure my name is Raul and i am a cool guy, buy i still will not sign up on Facebook.
        • 4 Years Ago
        LOL, yeah we all do
      Virginia n
      • 2 Years Ago
      I am a 70 yr old lady that owns a 2000 ford explorer in need of serious repair that i can not afford,so by that i am bumming rides,and sure would love a new one...it would be a prayer asnwered.
      • 4 Years Ago
      Dear Ford,
      In the past I've had a Grand Cherokee that I liked and an Explorer that I didn't... and a Trail Blazer that I eventually hated. I'm now in the market for a new SUV. One more stupid teaser picture outta you people and I'm buying the Jeep!!! Not kidding... you've been warned.
        • 4 Years Ago
        Impetuous yuts . . . I can remember the day when manufacturers would advertise on TV - not showing the car - for months in advance - and you'd have to go down to the dealer on debut day to see it. There was no internet, no computers,, most folks only had B&W TV - and we had to walk to school in the snow - and it was uphill both ways.

        Take a chill pill, a deep breath, and relax . . .geez
      • 4 Years Ago
      This is not cool anymore. Just show the damn thing and let's talk about it.
      • 4 Years Ago
      Zach, thanks for the coverage. One point to clarify: the 30,000 likes simply unlocks the sweepstakes. Liking the Explorer doesn't guarantee you an entry. We'll have details on what's required after we've gotten to that 30K threshold.

      Scott Monty
      Global Digital Communications
      Ford Motor Company
        • 4 Years Ago
        Hope the new Explorer solved their radiator problems, I had to give mine away on a trade-in after Ford couldn't resolve after 4 new radiators. My 2007 Explorer depreciated faster than my payments as well...
      • 4 Years Ago
      Looks like a fairly good sized boat, so the tow ratings should be reasonable.
      • 4 Years Ago
      This will happen. If you don't have one already.

      Make a Facebook, join the contest, lose, delete the Facebook.
      • 4 Years Ago
      This is like watching a 500lb person in a slow strip tease.
      It hurts during, and after wards you ask yourself WHY did I watch that.
      • 4 Years Ago
      To me...this constant "social marketing" and coy photography are about as annoying as a little kid saying "Im not touching you, Im not touching you, etc..."

      We get it, its the next "big thing"... big whoopdie do.

      Im over it, it's aged, and it's just another blender on the shelf.

      *Im not bashing Ford as a company or manufacturer...just it's social PR skills.
      • 4 Years Ago
      That boat looks like it's at least 6000 lbs. So the new explorer actually won't give up too much in terms of towing.
      • 4 Years Ago
      The "All Access" tab has a small but nearly unobstructed profile of the greenhouse. Looks good from what I can see.
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